Every story that matters to one person can matter to one million. That is because every story read or seen by one million people started as a story that mattered to a single person. That story picked up editorial perspective and frames to climb the inverted impact pyramid, gaining audience and reach, to become relevant to a more demographically and geographically diverse audience. The higher a story climbs, the greater potential for impact it has.
The Inverted Impact Pyramid
The inverted impact pyramid is a model that depicts the way in which a hyperlocal story intended for a small audience can become relevant to ever greater numbers of people, leading to a higher potential for impact. It also is a model that shows how any national or international story is grounded in a hyperlocal community.