Your Audience is HumanI spent August of 2013 studying primatology in Kenya. One of the key debates in primatology is around anthropomorphization, or ascribing human attributes to the animal you’re studying. One side of the debate goes so far as to say that a primate in the wild
Every story that matters to one person can matter to one million. That is because every story read or seen by one million people started as a story that mattered to a single person. That story picked up editorial perspective and frames to climb the inverted impact pyramid, gaining audience and reach, to become relevant to a more demographically and geographically diverse audience. The higher a story climbs, the greater potential for impact it has.
The Inverted Impact Pyramid
The inverted impact pyramid is a model that depicts the way in which a hyperlocal story intended for a small audience can become relevant to ever greater numbers of people, leading to a higher potential for impact. It also is a model that shows how any national or international story is grounded in a hyperlocal community.