Deadnaming A Trans Person Is Violence  —  So Why Does The Media Do It Anyway?


This piece by Sam Riedel originally appeared on The Establishment, an independent multimedia site founded and run by women.
Content warning: discussion of homicide and assault
Here are some facts: Mesha Caldwell lived in Canton, Mississippi. She studied at Jackson State University and worked as a hair and makeup artist, winning competitive “hair battles” and mentoring younger beauticians in the Madison County area. She was also a black transgender woman.
I know these things because Mesha was found shot to death on January 4, the first of seven trans women of color to be murdered this year. But the first thing I read about her was the one thing I never wanted to know: the deadname she was assigned at birth.
For transgender people, our relationships to our names are complicated, to say the least. What we’re called has power, and hearing a blatantly masculine or feminine Continue reading "Deadnaming A Trans Person Is Violence  —  So Why Does The Media Do It Anyway?"

How Advertisers Are Targeting The Trans Community


This piece by KC Clements originally appeared on The Establishment, an independent multimedia site founded and run by women.
With campaigns from major companies like Bud Light, Absolut Vodka, Secret deodorant, Tinder and more, it’s safe to say 2016 was the year of the transgender advertisement.
On the one hand, there is something really beautiful about this trend. Having trans people represented in a positive light can change people’s minds about us, especially (for better or worse) when that message is coming from a trusted brand name. In a political climate that will certainly become increasingly hostile for transgender people, having the support of companies with an expansive national reach could prove crucial.
But representation of trans people is so often misrepresentation, and visibility shades so quickly into hypervisibility. The increasing visibility and borderline acceptance of our community has been met with social and legislative backlash, most recently in Continue reading "How Advertisers Are Targeting The Trans Community"