The biggest thing to happen to the podcast business since Serial first went nuclear, says Gimlet Media co-founder Matt Lieber.
Sorting through the financial metrics of funding a media start-up can be complicated.
More than 1,000 readers pledge to fund an editorial series on the threat to public lands in America.
“With my business model it does not matter if I get one click or 10,000 clicks on a story,” saysJeff Gluck.
Monthly Web traffic has grown 56 percent, to 78.7 million over the Continue reading "Media Metrics Roundup for June 14, 2017"
Home beats out commuting in survey of 6,602 listeners that also found 64% responded to a podcast ad.
A step-by-step process to quickly optimize on-page SEO.
An old story receiving higher than normal attention should trigger some editorial attention.
A 47% year-over-year rise.
App developers rejoiced at engaging users outside of the app – but we’re left with a noisy tactic to steal attention.
From MetricShiftNetflix and Vaudeville: The Metrics of News Entertainment by Tim Cigelske Engagement Highest On Mondays And Evenings According To A New Analysis by Jason Alcorn Rebekah Monson of WhereBy.Us: Continue reading "Media Metrics Roundup for June 7, 2017"
I’ve spent a good chunk of my career explaining social media to people who find it mysterious and foreign.
I’m used to negative reactions. I commonly hear phrases like “waste of time,” “it’s only for narcissists” and the catch-all “I just don’t get it.”
People fear what they don’t know. We often assume the worst about out-groups. We hold stereotypes from fragments we pick up in the media — some of it true, some of it sensationalized.
I learned early in my social media career that my job wasn’t to convince people who hold these negative beliefs that they need to use social media. The truth is, social media is not for everyone.
And most people find evangelists annoying. Telling people what to do usually has the opposite effect.
Instead, I make it my mission to educate people on the facts and let them make up their own minds. Even