How Publishers Can Navigate the Metrics of Outrage

I changed my screensaver recently, so it displays the current top searches via Google Trends. Now after I step away from my computer for a few minutes, I come back and feel like I’ve walked into a coffee shop where I can eavesdrop on the rapid-fire gossip of the internet. The topics are predictable. Sports, celebrity deaths, TV shows, a new release from a musician or election results. Then there’s one other theme that appears irregularly but often enough I notice it: Outrage!!! I can usually tell through my Google Trends screensaver when the internet is roiling with rage because it’s a “one of these things is not like the other” situation. When Arsenal, the Cavs and, say, Pepsi, Sean Spicer, United, or Shea Butter show up among the top searches, I can guess that there are playoff games going on and something got the internet angry. Unable to stop myself, I search and find dozens
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MetricShift Chat: The Metrics of Fundraising, on April 28, 2017

The metrics of the journalism funding model are changing. Publishers are continuing to experiment with digital revenue as a replacement for print ads, resulting in more — and more effective — subscription campaigns and membership drives.

This next wave of digital fundraising brings challenges as well as opportunities for growth. Does recurring monthly giving work? One-time direct appeals to donors? Pay-by-article and digital tipping? And when is the best time to ask for money?

Whether a commercial publisher, public media or nonprofit newsroom, answering these and other questions about money requires careful measurement of what’s working and how.

In our #MetricShift chat on Friday, April 28 at 1 p.m. ET, we will talk about the metrics of fundraising for journalism in the digital era.

The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests Continue reading "MetricShift Chat: The Metrics of Fundraising, on April 28, 2017"

#MetricShift Chat: The Metrics of Special Projects, on April 14

The new podcast S-Town is a special project of Serial and This American Life that broke metrics records. The new 7-episode series achieved 10 million downloads in four days, which broke the fastest-download record of its predecessor, Serial. Both are special projects of the mothership franchise of This American Life, which provided the hosts and staff of the new podcasts. S-Town is one of the more recent and dramatic examples of publishers opting to spin off special projects that explore issues in more depth, push the boundaries of storytelling formats and reach audiences in new ways. Innovation creates an opportunity to change how we measure success. We’re seeing publishers create special projects as microsites, podcasts, email newsletters or other stand-alone brands that are a production of a larger publishing brand. More recent examples include The Daily podcast from the New York Times or the What’s in Store Medium publication from MailChimp. In our next #MetricShift chat on Friday, April Continue reading "#MetricShift Chat: The Metrics of Special Projects, on April 14"

The Continuing Impact of ‘All the President’s Men’ in the Age of Trump

Richard Nixon resigned nearly a decade before I was born. But the impact of investigative journalism that helped take down a president still reverberated when I was in high school. After learning about “All the President’s Men” in history class, I checked the movie out from the library and watched it over the weekend on top of doing my homework. The Hollywood-ready script of crusading Washington Post reporters is partially what inspired me to study journalism in college. Writing and reporting, I felt, was one way I could make a difference. I certainly wasn’t the first journalism major to feel this way. Writing in the Washington Post in 2012, Leonard Downie Jr. explained how Bob Woodward and Carl Bernstein inspired generations of young journalists to become investigative reporters. For journalism, their Watergate stories and “All the President’s Men” (the book and the movie) have had an enduring impact,” Downie said. Continue reading "The Continuing Impact of ‘All the President’s Men’ in the Age of Trump"

#MetricShift Chat: How to Teach Metrics

The next generation of journalists have more to learn than reporting, writing and editing. They’re also beginning to get trained on how to measure audience awareness and engagement with their stories, the impact of their reporting and other emerging journalism metrics. For journalism instructors and professors doing the training, this often means learning about new metrics and measurement tools on the job.

In our #MetricShift chat on Friday, March 24, at 1 p.m. ET we’ll collaborate with our #EdShift section to talk about resources, challenges and sharable tips in combining media metrics and education.

The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Aileen Gallagher, MediaShift.org’s new education sector editor and a journalism professor at Syracuse University, Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant, and more to come.

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#MetricShift Chat: The Metrics of Comments

Can the ugly, old comment section be turned into a positive new engagement metric for digital media? A few smart people think so. Opinary, for instance, thinks that by replacing comments they can invent a new type of engagement metric. NRK is making readers answer a question before commenting to increase civility. But many sites are still throwing up their hands and saying, “I give up.” In our #MetricShift chat on Friday, March 10, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we will discuss comment metrics and how to measure what readers are telling us. The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Simon Galperin, U.S. head of growth for Opinary; Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant; Continue reading "#MetricShift Chat: The Metrics of Comments"

By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement

“Don’t read the comments.” That warning has become a familiar refrain for news sites, leading some publishers to bury the section or eliminate commenting entirely. But ignoring public reader feedback misses a key opportunity for engagement. That problem represents an opportunity for Opinary, an audience engagement and insights platform that aims to reinvent the comments section. Opinary has its own newsroom that creates editorial polls, which can then be integrated into a news site in place of comments. Behind the scenes, a data science team tracks the opinions of more than 25 million monthly users and reflects their results to publishers and readers. Currently, Opinary has partnerships in Europe with The Times, The Independent, Huffington Post and others. In January, Simon Galperin joined Opinary as their U.S. head of growth. His goal: to identify how to maximize social impact in coordination with publishers and journalism networks like the Institute for Nonprofit News, Solutions Journalism
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