#MetricShift Chat: How to Teach Metrics

The next generation of journalists have more to learn than reporting, writing and editing. They’re also beginning to get trained on how to measure audience awareness and engagement with their stories, the impact of their reporting and other emerging journalism metrics. For journalism instructors and professors doing the training, this often means learning about new metrics and measurement tools on the job.

In our #MetricShift chat on Friday, March 24, at 1 p.m. ET we’ll collaborate with our #EdShift section to talk about resources, challenges and sharable tips in combining media metrics and education.

The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Aileen Gallagher, MediaShift.org’s new education sector editor and a journalism professor at Syracuse University, Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant, and more to come.

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#MetricShift Chat: The Metrics of Comments

Can the ugly, old comment section be turned into a positive new engagement metric for digital media? A few smart people think so. Opinary, for instance, thinks that by replacing comments they can invent a new type of engagement metric. NRK is making readers answer a question before commenting to increase civility. But many sites are still throwing up their hands and saying, “I give up.” In our #MetricShift chat on Friday, March 10, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we will discuss comment metrics and how to measure what readers are telling us. The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Simon Galperin, U.S. head of growth for Opinary; Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant; Continue reading "#MetricShift Chat: The Metrics of Comments"

By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement

“Don’t read the comments.” That warning has become a familiar refrain for news sites, leading some publishers to bury the section or eliminate commenting entirely. But ignoring public reader feedback misses a key opportunity for engagement. That problem represents an opportunity for Opinary, an audience engagement and insights platform that aims to reinvent the comments section. Opinary has its own newsroom that creates editorial polls, which can then be integrated into a news site in place of comments. Behind the scenes, a data science team tracks the opinions of more than 25 million monthly users and reflects their results to publishers and readers. Currently, Opinary has partnerships in Europe with The Times, The Independent, Huffington Post and others. In January, Simon Galperin joined Opinary as their U.S. head of growth. His goal: to identify how to maximize social impact in coordination with publishers and journalism networks like the Institute for Nonprofit News, Solutions Journalism
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#MetricShift Chat: Metrics That Should Matter vs. Metrics That Matter to Publishers

For this chat, we’re partnering with the analytics and audience insight platform Parse.ly to do a deep dive into what publishers care about — and roadblocks they face — when using metrics to make decisions. Parse.ly recently surveyed 270 brand, agency and publisher content professionals to reveal useful metrics, the silos of data access, and how analytics impact content they create. A full report can be found on their website. In our #MetricShift chat on Friday, February 24, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk with Parse.ly and editors who use the tool about the highlights and questions raised by the new publisher metrics report. The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include experts from Parse.ly and Continue reading "#MetricShift Chat: Metrics That Should Matter vs. Metrics That Matter to Publishers"

#Metricshift Chat: Measuring Soft News

Political news is everywhere, dominating the news cycle and filling our social media news feeds. CNN, the Washington Post and ProPublica are all staffing up to cover the Trump administration. But what does that means for other kinds of news? Like, you know, the Super Bowl this weekend. Sports, dining, travel, and entertainment haven’t gone anywhere. In our current climate, heavy on hard news, the news of #BeyonceTwins was a refreshing break for a lot of readers. Publishers see huge viral success with food videos. In fact, politics may even increase readers’ appetite for stories that deliver a little self-care. What does audience development look like for this lighter fare? Is there another breakout like Tasty on the horizon? Is politics bleeding into non-political beats?

In our #MetricShift chat on Friday, February 10, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about the metrics Continue reading "#Metricshift Chat: Measuring Soft News"

WordPress vs. Medium: A Case Study

Last month, I ran an A/B test to see how an article performs on WordPress vs Medium. On Medium, the article was titled “What are you doing, Medium?” Here on MediaShift.org, which runs on WordPress, the article was titled “What are you doing, Medium, with your Sex 2.0 notifications?” (My editor sexed up the headline a bit.) Other than that headline change, the articles were exactly the same. What better article to use to analyze Medium’s metrics than a metrics article about Medium’s metrics? So meta. Here’s a case study of how the metrics of those two articles diverged.

Promotion

We promoted the WordPress version on MediaShift’s Twitter channels, on our Facebook page, in our Metrics & Impact Facebook group, and in our newsletters (you should subscribe!) We didn’t do anything out of the ordinary. We followed the normal promotion
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The Most Engaging Stories, According to Chartbeat

How do you measure a year in news? 2016 brought political earthquakes in the U.S. and Britain. Police shootings and terror attacks were recorded on cell phones. In pop culture, we collectively mourned for Prince and Carrie Fisher, gaped in astonishment at Sean Penn’s gonzo interview of El Chapo, and celebrated human achievement at the Rio Olympics. Reporters turned these events into stories that drew the attention of millions of readers. A new report out this week from web analytics firm Chartbeat reveals the best of the best — “the stories that defined the breadth, the depth, and the power of journalism in 2016” — drawing on data from more than 50,000 media sites around the world. The 102 stories on the list had the most total engaged time — how long online visitors spent actively reading — of all the stories that Chartbeat measured. In total, they commanded 2.5 billion engaged minutes,
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