Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service


Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country. The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it. Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target Continue reading "Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service"

Facebook Will Show Americans What Russian Posts They Read


Facebook will show people which Russian propaganda pages or accounts they've followed and liked on the social network, responding to a request from Congress to address manipulation and meddling during the 2016 presidential election. The tool will appear by the end of the year in Facebook's online support center, the company said in a blog post Wednesday. It will answer the user question, "How can I see if I've liked or followed a Facebook page or Instagram account created by the Internet Research Agency?" That's the Russian firm that created thousands of incendiary posts from fake accounts posing as U.S. citizens. People will see a list of the accounts they followed, if any, from January 2015 through August 2017. It's Facebook's most direct effort to explain to users how they may have been affected by the postings, which reached an estimated 150 million people and stirred up controversy Continue reading "Facebook Will Show Americans What Russian Posts They Read"

BMW Test Drives Snapchat Lenses In First 3D Car Ad


BMW designed a car inside Snapchat that almost looks real enough to drive. The carmaker became the first brand to create a 3D augmented-reality version of a product with Snapchat as part of a new ad campaign to launch the BMW X2. On Wednesday, overseas consumers on Snapchat began seeing ads from BMW that link to the augmented-reality version of the new car. When someone swipes on the ad, it opens the camera and the gold car appears in the frame. A person can then virtually walk around the car and see all its detail. Continue reading at AdAge.com

Marketers: We Don’t Understand Our Tech Stack


Many advertisers are clueless about the media technology they're using to power much of their digital-media buying. That's according to a recent study by ID Comms, a U.K.-based media consulting company that runs agency pitches, media audits and offers cost tracking, digital media consulting and other services. The survey found that three quarters of respondents which included nearly 230 marketing, media and procurement professionals representing companies spending over $40 billion in advertising each year believe the most successful advertisers understand the impact of marketing technology on their business and have a strategy for making sure it adds value instead of complexity. Continue reading at AdAge.com

Uber Concealed Cyberattack That Exposed 57 Million People’s Data


Hackers stole the personal data of 57 million customers and drivers from Uber Technologies, a massive breach that the company concealed for more than a year. This week, the ride-hailing company ousted Joe Sullivan, chief security officer, and one of his deputies for their roles in keeping the hack under wraps. Compromised data from the October 2016 attack included names, email addresses and phone numbers of 50 million Uber riders around the world, the company told Bloomberg on Tuesday. The personal information of about 7 million drivers were accessed as well, including some 600,000 U.S. driver's license numbers. No Social Security numbers, credit-card details, trip location info or other data were taken, Uber said. At the time of the incident, Uber was negotiating with U.S. regulators investigating separate claims of privacy violations. Uber now says it had a legal obligation to report the hack to regulators and to Continue reading "Uber Concealed Cyberattack That Exposed 57 Million People’s Data"

Discriminatory Housing Ads Continue to Appear on Facebook


Facebook ads are still getting through even if they could discriminate against minorities and protected groups, according to a new report. On Tuesday, ProPublica, the nonprofit investigative journalism group, said it was able to exclude African Americans, mothers, disabled people and Spanish speakers when placing hosuing ads on Facebook. There are laws regulating advertising practices when it comes to housing, employment and financial services to avoid discrimination. "Under its own policies, Facebook should have flagged these ads, and prevented the posting of some of them," ProPublica said in its report. "Its failure to do so revives questions about whether the company is in compliance with federal fair housing rules, as well as about its ability and commitment to police discriminatory advertising on the world's largest social network." Continue reading at AdAge.com

AT&T, Comcast Win as Trump’s FCC Urges Repeal of Net Neutrality Rules


U.S. Federal Communications Commission Chairman Ajit Pai on Tuesday proposed vacating Obama-era net neutrality rules, handing a victory to broadband providers such as AT&T Inc. and Comcast Corp. that oppose the regulations. "I look forward to returning to the light-touch, market-based framework that unleashed the digital revolution and benefited consumers here and around the world," Pai said in an emailed news release. Pai said he had presented his proposal to fellow FCC commissioners, and set a vote on it for Dec. 14. Silicon Valley firms and other supporters of the rules adopted in 2015 by a Democratic-led FCC say they are needed to keep network owners from favoring their own content and discouraging web startups. Critics say the rules discourage investment while exposing companies to a threat of heavier regulation including pricing mandates. Continue reading at AdAge.com