Republicans and Democrats come at Facebook, YouTube and Twitter with claims of favortism


Facebook, YouTube and Twitter were back before Congress on Tuesday, this time to answer claims of bias against conservatives on their platforms, while Democrats on hand called conservative victimhood "pure fantasy." Representatives from the three companies faced questions from the House Judiciary Committee, which already held a special hearing in April with social media personalities "Diamond and Silk," Lynette Hardaway and Rochelle Richardson, who had claimed Facebook penalized their videos because of their support for President Trump. With fake news, fraudulent political ads and foreign interference uncovered during the 2016 election, there has been increased attention on social platforms and their public policies. But Facebook has been under pressure from the right side of the political spectrum for years, facing allegations that its News Feed algorithm and trending news services were skewed against their interests. Continue reading at AdAge.com

Will blockchain add another ad tech tax? IAB Tech Lab intends to find out


There's no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense? The Interactive Advertising Bureau's Tech Lab on Tuesday revealed details of a Blockchain Working Group pilot program that is designed to answer that question. The effort will provide blockchain companies such as MetaX, FusionSeven, Kochava Labs and Lucidity a real-world environment for testing products and services using the tech. The trade body will later release results highlighting the uses for the tech, the value it provides and best practices. Continue reading at AdAge.com

A simplified, unified TV industry will help marketers win


TV's evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing Solutions in a nod to the increasing importance of data, and AT&T is fortifying itself with ad tech from AppNexus after completing its acquisition of Time Warner. This activity, driven by a need to simplify advertising by strengthening the connections between content, data and platform, is a clear signal that TV has begun to evolve. We are entering the data-driven, technology-rich future of TV advertising. But mergers and acquisitions in and among themselves are only one step toward this next-generation, vibrant ecosystem. While consolidation will promise scale and simplicity to a data-driven buying experience, delivering on that integration will take time. More importantly, a thriving marketplace is more than just Continue reading "A simplified, unified TV industry will help marketers win"

Acxiom’s LiveRamp inks deal with Sonobi as sale rumors swirl


Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers. LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software. LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital Continue reading "Acxiom’s LiveRamp inks deal with Sonobi as sale rumors swirl"

Netflix misses its predicted new subscribers by a million


Netflix plummeted in late trading after posting disappointing subscriber growth in the latest quarter, threatening the run of one of Wall Street's hottest stocks. Netflix added 5.2 million users in the second quarter, about a million fewer than the company predicted. Its outlook for the current quarter also reflected a deceleration: The world's largest paid online TV network expects to add 5 million customers, a slower pace than a year earlier. The stock fell as much as 15 percent to $342 in extended trading. It had more than doubled this year through Monday's close. Continue reading at AdAge.com

5 popular non-bitcoin cryptocurrencies you might find interesting


While Bitcoin is the most famous cryptocurrency, it is only one of approximately 2,000 cryptocurrencies in circulation today. All of the heavily traded cryptocurrencies are powered by some version of a distributed ledger (blockchain), and each has at least one unique attribute that differentiates it. Here's an overview of 5 popular cryptocurrencies and how they compare to Bitcoin.
  1. Litecoin
Value: $77.39 | Market Cap: $4.43 billion USD as of 7/15/18 Continue reading at AdAge.com

Blockbuster’s last stand


Dave Matthews may be making a comeback, but this '90s relic most definitely is not: By next week, there will be only one remaining Blockbuster Video store in the U.S. Two stores, in Anchorage and Fairbanks, Alaska, will close on Monday, leaving just one location left in Bend, Oregon, reports the Anchorage Daily News. The closing branches will reopen on Tuesday for an inventory sale that runs through August, it says. Just a decade ago, Blockbuster boasted 4,855 stores in the U.S. alone. The company filed for bankruptcy in 2010, and mass store closures began in 2012 after its assets were auctioned off to Dish Network. Continue reading at AdAge.com