AOL Seeks New Agency to Convince Consumers to ‘Care About AOL Again’
AOL is searching for an agency to help it devise a new brand campaign in the hopes of reconnecting with consumers, Ad Age has learned.
Verizon-Redbox Streaming Video Service to Take on Netflix
Verizon and Coinstar, the owner of Redbox DVD kiosks, are partnering to enter the streaming video fray.
Fresh Numbers: Honda Won the Super Bowl Before It Even Began
Automakers dominate the most-viewed Super Bowl ads on the web with Honda, VW, Acura and Audi earning more than 63 million total web views by Monday morning.
An Inside Look at How the BBC Created the Work for Its iPlayer
A series of TV spots and short films features U.K. celebrities such as Ricky Gervais speaking earnestly about personal topics -- all while getting poked in the face. Here's how they did it.
Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth
Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.
Facebook Hires Former Levis, Apple Exec Rebecca Van Dyck To Lead Marketing
Ms. Van Dyck spent the last 10 months as Levi's Global CMO, where she oversaw the company's global "Go Forth" campaign.
Facebook Hires Former Levi’s, Apple Exec Rebecca Van Dyck to Lead Marketing
Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.
Ogilvy Working With Susan G. Komen for the Cure in PR Crisis
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
Kia Taps Celebs for Super Bowl Spot Based on Their Social Graphs
Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.
Former MySpace, MTV Exec Nada Stirratt Joins Data Giant Acxiom
Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.
With HuffPost Streaming Network, Tim Armstrong Doubles Down on the Brand of Arianna
AOL is dedicating at least 100 employees exclusively to the new venture, said Roy Sekoff, who will head up the network as its president.
With HuffPo Streaming Network, Tim Armstrong Doubles Down on the Brand of Arianna
AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.
