NEW YORK (AdAge.com) -- You can plug in and charge the new Chevy Volt from General Motors Co. You can plug in and charge the new Leaf from Nissan Motor Co. But the similarities end there, and consumers can expect the advertising to play up the differen...
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NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are parting ways due to a wide-ranging review the online travel site has launched on its more than $80 million advertising account.
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NEW YORK (AdAge.com) -- Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors.
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NEW YORK (AdAge.com) -- No viral meme can last forever, right? As good as Old Spice's "Responses" campaign was, it's peaked and is now in a downward slide, losing 70% of its audience on the web last week.
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Motorola took another whack at Apple's iPhone 4 Wednesday to boost its new Droid phone.
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Forrester has found that location-based social platforms are too small for major marketers to concern themselves with. At least for now. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take grea...
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NEW YORK (AdAge.com) -- Capital New York, the latest in the long tradition of New York media start-ups covering the city, sits fittingly on the second floor of a squat SoHo tenement. The door to the street entrance is lacquered in dark green paint and ...
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NEW YORK (AdAge.com) -- There's a land grab in social gaming, but at this point, it doesn't look like there's much room for advertisers.
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NEW YORK (AdAge.com) -- Omnicom Group's OMD is launching a mobile-marketing consultancy called Airwave in a bid to help clients map out long-term mobile strategies.
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NEW YORK (AdAge.com) -- Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist.
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