Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won’t change, while convincing Wall Street that their union will be a lucrative one.Highlighting h…
News item: Yahoo! to Acquire Tumblr Promises not to screw it up
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The most glaring question regarding Yahoo’s Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that,…
AT&T is the country’s fifth largest ad spender — and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T’s AdWorks business.
The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what largely remains elusive for advertisers: a way to target one person or group of the same people across digital, mobile and traditional platforms. At the outset, there will be three Blueprint platforms: one for online, one for mobile and one for TV. Most notably, it will be using the intelligence it gathers from its own corporate digital ad efforts to inform the online Blueprint platform.
“We’re both an ad network and an advertiser … our ads show up in thousands of websites that go beyond our network. The nice thing about that is we can leverage that learning,” said Maria Mandel Dunsche, head of marketing and media for AT&T’s AdWorks. The company’s own ads create 4 billion signals per month that it uses to identify audience segments and interest categories, said Ms. Mandel Dunsche.
This story has been updated.Like a host of other brands, Yahoo has a millennial problem, and its acquisition of Tumblr could be a step toward fixing it. But will new ownership help Tumblr with one of its biggest problems — drawing major advertisers? …
It was Larry Page’s Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500. More than a…
Advertising Age makes a cameo appearance in Reddit’s new ad-sales pitch deck in the form of a quote grabbed from my recent column about the social-news site: “Reddit has become, simply put, mainstream media.” (See slide 3.)Reddit’s new sales and strate…
Does the future of media include breaking-news headlines materializing in front of your eyes as you walk down the street?CNN and Elle magazine have become the second and third media brands with apps on Google Glass, following The New York Times, and a…
Glass Explorers — Google’s term for the world’s select few Google Glass owners — will soon be able to share their experiences through platforms other than Google’s. Facebook, Tumblr and Twitter are all developing apps, or “Glassware,” for the wearabl…
Walmart reported first-quarter sales and earnings that missed forecasts, but it’s forging ahead with more local price-comparison ads and e-commerce investments amid signs its executives see that both are working. Earnings of $1.14 per share for the qua…
Machinima — one of the largest channels on the world’s largest video platform, YouTube — is now available without a computer, by way of Xbox Live. The video entertainment network is already available on iOS and Android apps, but the deal represents i…
Mozilla’s plan to prevent third-party cookies by default is on pause. The company this week decided to test blocking third-party cookies by requiring users to enable the feature — rather than automatically opting them in.”There are many conflicting cl…