John Ross: Retailers Must Embrace Emerging Media Like Consumers Have


NEW YORK (AdAge.com) — New Emerging Media Lab President John Ross recently spoke with Ad Age about the impact emerging technologies are having and will continue to have in the retail space.


Digitas Bolsters Ranks With Two Top Execs From Tribal DDB


NEW YORK (AdAge.com) — Publicis Groupe's Digitas has bolstered its management team, snatching Tribal DDB's Stephan Beringer to run its operations outside the U.S. and hiring former Tribal executive Liz Ross as its chief growth officer in the U.S.


What Your Favorite Social Network Says About You


YORK, Pa. (AdAge.com) — Which social network you favor says a lot about you — and you might be surprised just what it says. A new study by Anderson Analytics is helping identify for marketers your likely interests, buying habits, media consumption and more.


Why Google Voice Reminds Me of AT&T


I'm an ex-AT&T "Bell head," so anything telecom always gets my special attention. When I saw the Google Voice re-announcement recently, I couldn't help wondering, "Huh, what's up with that? How does this fit into Google's core business?" Mostly, though, I was interested in understanding why this and why now.


Tracking the Giants of Viral Video: New Data Insights


NEW YORK (AdAge.com) -- Online video is no longer just a sideshow for marketers. Brands such as T-Mobile, Samsung and Cadbury have recently scored viral-video hits racking up 10 million or more views. Meanwhile, the science of tracking online-video audiences has made great strides in the past 18 months. In this 10-minute "About Digital" report, Ad Age Digital Editor Abbey Klaassen explores some of the latest viral-video trends and insights emerging from that data.


What You Would Do to Fix Yahoo


NEW YORK (AdAge.com) -- When a brand needs a fix, everyone's a doctor, and Ad Age readers are no exception. Now that Yahoo is taking its branding assignment to Landor Associates and tapping former Y&R managing director Penny Baldwin as senior VP-global integrated marketing and brand management, Ad Age decided to ask readers for a few ideas to remake the still-popular portal.