Three months ago I did something that many considered virtual heresy. After five years and 5,300 posts I shuttered my blog, Micro Persuasion, in favor of a lifestream which you can find at SteveRubel.com. I thought I'd share why I went this route, what I learned these past three months and the implications for brands.
Here's the lesson for all of us who work in digital and technology marketing: Judy Consumer is being introduced to new technologies at an accelerating rate. While she is willing to invest the time to learn about new technology, there needs to be a clear vision of how the technology works in her life.