Apple’s iPad Ad? Yep, It Went Viral


NEW YORK (AdAge.com) -- This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start.


YouTube Opens Up Overlays


NEW YORK (AdAge.com) -- YouTube's first serious attempt to monetize web video -- text overlays -- is still the most effective, with click-through rates that are eight to 10 times higher than other ad formats, according to the company. Get ready for more of them.


Sales Chief Bradford to Leave Yahoo


NEW YORK (AdAge.com) -- Sales chief Joanne Bradford's tenure at Yahoo turned out to be a brief one. Ms. Bradford is leaving the company after 18 months and will reportedly join Santa Monica, Calif.-based Demand Media as chief revenue officer.


Chevy Uses SXSW Confab to Kick off Social Media, Tech Push


NEW YORK (AdAge.com) -- Chevrolet's making a big splash at South by Southwest Interactive, and it's just the beginning of the automaker's planned 30% commitment to digital this year. This program is one of the first major social media and technology campaigns from a big-three automaker other than Ford since the industry took a nosedive in 2008.