Quantifying the Long-Term Impact of the Tiger Woods Mess


Sponsors are starting to exit or phase out their relationship with Tiger Woods. First Gatorade, then, over the weekend, Gillette and Accenture. But are they really out of the rough? When bad news strikes, the web never forgets -- and this is a point sponsors undoubtedly weighed in their stay or run for the hills deliberation.


The Future of Geo-tagged Marketing, Now


Everyone, it seems, is looking to take advantage of the demand for location-based services created by GPS-enabled devices, such as Apple's iPhone and Google's Android 2.0. Here's a look at the most promising geo players who are making location-based marketing a reality for brands today.


Social-Media Guru David Armano Heads to Edelman


NEW YORK (AdAge.com) -- David Armano is leaving the social-media consultancy Dachis Group after only eight months to join independent PR shop Edelman, where he will work on social-media efforts for some the agency's biggest clients, which include PepsiCo, Burger King, Starbucks, Walmart, eBay and Unilever.


CBS Interactive Dumps Ad Networks

NEW YORK (AdAge.com) -- Hoping to get an ad on CBS.com, Gamespot.com, TV.com or CNET? Better call CBS. CBS is expected to announce Dec. 14 that it will no longer do business with third-party ad networks, and will instead sell all of its considerable online inventory on its own.