BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.
NEW YORK (AdAge.com) — With a whopping almost 4 million views — that's a record single-week view count for the Viral Video Chart — Air New Zealand returns to the chart with its "Nothing to Hide" campaign.
NEW YORK (AdAge.com) — In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant — and marketers — are still figuring out how to create good experiences for mobile users.
NEW YORK (AdAge.com) — New Emerging Media Lab President John Ross recently spoke with Ad Age about the impact emerging technologies are having and will continue to have in the retail space.
NEW YORK (AdAge.com) — Publicis Groupe's Digitas has bolstered its management team, snatching Tribal DDB's Stephan Beringer to run its operations outside the U.S. and hiring former Tribal executive Liz Ross as its chief growth officer in the U.S.
YORK, Pa. (AdAge.com) — Which social network you favor says a lot about you — and you might be surprised just what it says. A new study by Anderson Analytics is helping identify for marketers your likely interests, buying habits, media consumption and more.