Monster Buys HotJobs for $225 Million


NEW YORK (AdAge.com) -- Monster finally got its HotJobs. Yahoo outbid Monster for the jobs site back in 2002, but now Yahoo has sold it to Monster for $225 million in cash, creating a new No. 1 jobs site in the U.S., according to web traffic.


A Short (and Personal) History of Social Media


Thousands are converging in New York and other global locations such as Berlin and Sao Paulo to celebrate and discuss this breathtaking and disruptive development in marketing and communication. Lest I not be counted in this participatory feast, I've concluded that a little introspection, and "past is prologue" historical reflection, might be in order.


PepsiCo Moves Digital Duties for Gatorade to VML


NEW YORK (AdAge.com) -- PepsiCo has shifted digital duties for its Gatorade brand from Omnicom Group's TBWA/Chiat/Day, Los Angeles, to WPP interactive agency VML, executives familiar with the matter say. The decision is the second time in recent months the beverage giant has moved digital business from Omnicom and TBWA.


Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’


Rarely do you get so many Americans watching one event and actually enjoying the advertising. It's a tremendous opportunity for most brand marketers and we'd be foolish to look at this year's Super Bowl as proof of either the rejuvenation of the 30-second spot or the rejection of it.


IPhone App That Saved Life in Haiti Reaps Rewards


NEW YORK (AdAge.com) -- For iPhone developers, it's hard to break through the clutter of 140,000 apps. That is, unless your app helps a man stay alive for 65 hours trapped in rubble after the earthquake in Haiti -- and CNN reports the story.