NEW YORK (AdAge.com) -- The NewFront, a play on TV's annual upfront ad-sales period, is evolving from a show-and-tell for original web series into a platform for figuring out where content and marketing are headed online. If the past two years were about giving producers and brands a forum to discuss ways to develop alternate financing and distribution of branded content, this year's conversation was about how to let consumers do the marketing for you.
The companies behind the 250 most visited U.S. websites are losing about $327 million per year through domains that contain typos of their brands, either because the domains are owned by third parties and used to divert would-be customers or because the brand itself is not using the domain properly.
NEW YORK (AdAge.com) -- Look what's landed on the Viral Chart this week: the now-infamous "Liquid Mountaineering" spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new "sport" was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for "earned media" when it comes to web video.
NEW YORK (AdAge.com) -- It's been nearly two years since Microsoft has had a global head of advertising sales. During that time, losses at its internet division, which includes MSN, Bing and all its other ad-supported properties, ballooned to $713 million in the most recent quarter from $411 million a year ago.
NEW YORK (AdAge.com) -- Call it a hand-holding tour. Yahoo and Microsoft executives and a small army of consultants will be making the rounds to agencies and marketers this summer to tell them what they need to know about the integration of the two search engines to create a stronger competitor to Google.