Where Social Media and Shopper Marketing Merge to Reach Moms

BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.

Rollerskating Babies, Painted Bodies Rack up Viral Views

NEW YORK (AdAge.com) — With a whopping almost 4 million views — that's a record single-week view count for the Viral Video Chart — Air New Zealand returns to the chart with its "Nothing to Hide" campaign.

Google’s AdSense for iPhone Trips up Advertisers

NEW YORK (AdAge.com) — In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant — and marketers — are still figuring out how to create good experiences for mobile users.

John Ross: Retailers Must Embrace Emerging Media Like Consumers Have

NEW YORK (AdAge.com) — New Emerging Media Lab President John Ross recently spoke with Ad Age about the impact emerging technologies are having and will continue to have in the retail space.

Digitas Bolsters Ranks With Two Top Execs From Tribal DDB

NEW YORK (AdAge.com) — Publicis Groupe's Digitas has bolstered its management team, snatching Tribal DDB's Stephan Beringer to run its operations outside the U.S. and hiring former Tribal executive Liz Ross as its chief growth officer in the U.S.

What Your Favorite Social Network Says About You

YORK, Pa. (AdAge.com) — Which social network you favor says a lot about you — and you might be surprised just what it says. A new study by Anderson Analytics is helping identify for marketers your likely interests, buying habits, media consumption and more.

Why Google Voice Reminds Me of AT&T

I'm an ex-AT&T "Bell head," so anything telecom always gets my special attention. When I saw the Google Voice re-announcement recently, I couldn't help wondering, "Huh, what's up with that? How does this fit into Google's core business?" Mostly, though, I was interested in understanding why this and why now.