Marketers Rushing to Haiti’s Aid Hit Twit-Storm of Misinformation

CHICAGO (AdAge.com) -- In the aftermath of the earthquake in Haiti, Kraft, AT&T, UPS and others engaged in a well-meaning one-upsmanship of cash gifts, in-kind donations and matching programs to provide assistance in the country's hour of need. But in some cases, consumers inflated the marketers' generosity and, in others, spread misinformation about their gestures, forcing some well-intentioned brands to explain and adjust their goodwill strategies.


The Earthquake in Haiti, Social Media, and Me: A Personal Reflection


Upon first hearing the news of the earthquake, my immediate thoughts were for the safety of my family. Though far from poor, they own and operate several businesses in and around Port-Au-Prince, the epicenter. Are they alive? Was anyone hurt? I immediately looked up my relatives on Facebook and started posting messages.


Why Google Wasn’t Winning in China Anyway


HONG KONG (AdAge.com) -- Why hasn't Google figured out a way to dent the lead in China of front-runner Baidu? An early start and local market knowledge helped Baidu beat Google, but so did piracy, nationalism and corruption.


Xbox’s Project Natal Makes Comeback, and Booty Pop, Well, Pops


NEW YORK (AdAge.com) -- Microsoft's Xbox concept, Project Natal, had the biggest surge in viewers this week (up 84%) thanks to an announcement, made at the Consumer Electronics Show in Las Vegas, that the gesture-control add-on would be available in time for the 2010 holiday season.


Google Has Played the China Situation Brilliantly


A few years ago, when Google announced its decision to agree to censor its China site, it was savaged for selling out. The company had violated its own "don't be evil" motto, critics yelled, and it was tacitly supporting the Chinese government's outrageous censorship policy. The critics were wrong.