MSNBC.com: EveryBlock.com Won’t Replace Local News


NEW YORK (AdAge.com) -- Among the conundrums left by the newspaper die-off: What is the new model for local news and information, once the sole province of community newspapers? MSNBC.com snapped up one of the more promising efforts, EveryBlock.com.


A Display Ad That’s Not a Banner Ad


NEW YORK (AdAge.com) -- It's one thing to build a cool, new internet-surfing technology, potentially reshaping the way people browse online content. It's another thing to persuade advertisers to come along for the ride. And that sums up the question for Cooliris, with all its rich, graphical goodness: Will brands embrace it?


Why Do U.K. Videos Always Seem to Go Viral?


LONDON (AdAge.com) -- Cadbury's "Eyebrow Dance," made by Fallon, London, is one of several odd, soft-selling commercial creations from this side of the Atlantic Ocean now dominating Advertising Age's Viral Video Chart. Its wild popularity, along with that of T-Mobile's "Dance," Evian's "Rollerbabies" and Samsung's LED Sheep, begs the question: What makes U.K. ads so infectious?


How Game Engine Technology Will Change Ad Creative


NEW YORK (AdAge.com) -- Putting ads in digital games or broadcasting standard video spots about major console games is nothing new. But broadcasting an ad made from the fully-interactive code of a major console game is. And that practice, which reached new heights with the release of "Kill Zone 2" earlier this year, signals the rise of a new genre of advertising creativity. This nine-minute program spotlights Loni Peristere, the co-founder of Zoic, the special-effects studio that helped create the groundbreaking broadcast game-engine spot for "Kill Zone" entitled "Bullet Journey."


Why GM’s ‘What Is 230’ Buzz Wasn’t Enough


NEW YORK (AdAge.com) -- General Motors Corp.'s "What is 230?" campaign netted more buzz for the Chevy Volt than the brand has seen in six months. Even so, if this is the first example of what to expect under GM's mandate to build digital buzz, don't expect too much. The push was flawed because it was ill-timed, targeted a group that is not likely to be the core Volt buyer and -- most of all -- didn't offer enough clues to engage people.