If I Were CEO of MySpace…

In my opinion it makes as much sense for MySpace to play the "see no evil, hear no evil, speak no evil" charade with Facebook as it would to watch Burger King ignore Mcdonald's.

Publicis Lures Maheu to Modem for Worldwide CEO Post

NEW YORK (AdAge.com) -- Jean-Philippe Maheu has been tapped to lead Publicis Modem as worldwide CEO. Mr. Maheu, formerly Ogilvy North America's chief digital officer, will now report to Publicis Worldwide Chief Operating Officer Richard Pinder.

Yahoo Pact Gives Twitter Distribution, Revenue

SAN DIEGO, Calif. (AdAge.com) -- Do you, uh, Twitter? That's what Yahoo is going to be asking in the coming months as it integrates the micro-blogging service into nearly all of its products and pages, including Yahoo Mail, Sports, News, Finance and Search.

Publishers: It’s Time for an Intervention

Publishers build their businesses with trusted in-house sales teams and premium networks only to be lured into the remnant-ad market by the promise of a few more dollars. It's Business 101. You can't play premium and volume at the same time and emerge with your price structure intact.