With laudable goals, the FTC issued a document aimed at cracking down on marketers that have used new media in some incredibly dishonest ways. Sounds good, doesn't it. But when you read the FTC's ruling, published this week, you get the sense of a government-gone-wild travesty. Why?
The FTC gave advertisers three gifts this week: Clear rules on how to work in social media; specific instructions on how to stay out of trouble; and a warning about who is running your social media campaigns.
NEW YORK (AdAge.com) -- Sports fans love to talk about their teams, and more and more of that chatter is happening in social media. Naturally, the TV networks, purveyors of live events, are not about to be left out.
NEW YORK (AdAge.com) -- Google is experimenting with its deepest foray into local advertising and along the way is branching out from one of its most cherished philosophies of search advertising: the keyword auction.