Pritchard Shows How P&G Serves Consumers, Brands in Real Time


ORLANDO, Fla. (AdAge.com) -- Procter & Gamble Co. has made many changes in marketing in recent years, but perhaps the most striking for a company long known for its deliberative style is customizing campaigns in real time. So it was fitting that when P&G Global Brand-Building Officer Marc Pritchard finished a speech to the Association of National Advertisers Masters of Marketing conference in Orlando Thursday, he judged how he did by checking comments via Tweetdeck immediately afterward.


Yahoo Shifts Media Account to MediaVest


NEW YORK (AdAge.com) -- Yahoo has named Publicis Groupe's MediaVest its new lead global agency for media buying and planning after a review. The business had been split between WPP siblings Mindshare, which handled traditional global buying, and Neo, which handled digital buying duties.