NEW YORK (AdAge.com) -- Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental. But that's about to change. Twitter plans in November to take its ads beyond Twitter.com and extend them to the rest of the user base through apps such as TweetDeck and Hootsuite.
NEW YORK (AdAge.com) -- The most engaging media outlets -- the ones that draw the most involved users -- happen to be such things as Google's search engine, AOL's email, Google's YouTube video-sharing service and the Facebook social-networking service. The rankings were compiled by NewMediaMetrics, a company that studies consumers' emotional attachment to media venues and advertisers' products.
BATAVIA, Ohio (AdAge.com) -- Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer -- Procter & Gamble Co.'s men's grooming business -- seems to point to a formula, and one that can be repeated.