The New and Improved 2010 Social-Media and Mobile Glossary


The Official Social-Media and Mobile Glossary of 2010, which Pete Blackshaw created in January, is already obsolete. A jargon refresh and "social stimulus" is in order -- this against a backdrop of "no-blink" social-media and digital speed. Here goes, and yes, a few of these are autobiographical.


Twitter Boosts Marketer Reach With Plan to Blast Promoted Ads


NEW YORK (AdAge.com) -- Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental. But that's about to change. Twitter plans in November to take its ads beyond Twitter.com and extend them to the rest of the user base through apps such as TweetDeck and Hootsuite.


Vibrant Media Gears Up for Possible Public Stock Offering


NEW YORK (AdAge.com) -- Vibrant Media, purveyor of the once-confusing double-underlined hyperlinked ads in news articles, may be going for an IPO. The New York-based internet company has hired a chief financial officer, Jeffrey Babka, who is known in the investor community as an IPO specialist.


Forget TV; Today’s Consumers More Attached to Google, Amazon


NEW YORK (AdAge.com) -- The most engaging media outlets -- the ones that draw the most involved users -- happen to be such things as Google's search engine, AOL's email, Google's YouTube video-sharing service and the Facebook social-networking service. The rankings were compiled by NewMediaMetrics, a company that studies consumers' emotional attachment to media venues and advertisers' products.


Cracking Viral Code: Look at Your Ads. Now Look at Old Spice


BATAVIA, Ohio (AdAge.com) -- Viral video long has seemed a crap shoot, or more like a lottery considering the potential of the payout vs. relatively small cost and even smaller odds of success. But the recent string of viral hits from one unit of one marketer -- Procter & Gamble Co.'s men's grooming business -- seems to point to a formula, and one that can be repeated.


Microsoft Taps Demand Media to Promote Bing


NEW YORK (AdAge.com) -- Demand Media depends on Google's search algorithms, but now it's in business with Microsoft's Bing. The low-cost, how-to content company has integrated a new advertising unit at the bottom of its articles that features search results from Bing.