A Small Agency’s Guide to Going Digital

As an agency that transformed itself from traditional to 100% digital over the span of about 10 years, the question we get asked most often at conferences and industry events is, "How did you guys do it?" The full answer to that is far too long for one of these posts, but in the spirit of hoping others can learn from our mistakes, here are a few tips.

Latest E-Readers Come From Samsung, Lacking a Little Content

LAS VEGAS (AdAge.com) -- Samsung introduces two e-readers sporting features such as a stylus pen for writing and the ability to share content wirelessly, but has no content available yet beyond anything on Google Books. Samsung believes that if it makes the reader, the content will come.

Future of TV: Microsoft’s Ballmer Sees Content Everywhere

LAS VEGAS (AdAge.com) -- In the not-too-distant future, at least the one Microsoft subscribes to, TV consumption will be more portable than ever before as consumers see fewer and fewer differences between the screen belonging to their TV, the one on their laptop and the one on their mobile device.