A couple of months ago I attended a discussion at the National Press Club titled "What Will We Tell Peoria?" during which a panel of journalists complained that people have become too stupid to realize how essential traditional methods of reporting are and how we'll all be sorry when rigorous newsrooms close and papers die and only TMZ is left standing. I think that is rubbish.
Games represent the largest category in the app store — 10,000 titles, or 18%, of all apps — and also include some of the most technically innovative and financially successful titles.
NEW YORK (AdAge.com) — Scrutiny of direct-to-consumer advertising from the Food and Drug Administration may be heightening, but that has not deterred one pharmaceutical company from trying something new for the industry: a branded Twitter page.
NEW YORK (AdAge.com) -- It would be like having the same conversation -- over and over and over again. That's how one digital ad executive describes a world where no one is allowed to collect information online, a scenario the industry is hurriedly -- and worriedly -- trying to keep from happening.
NEW YORK (AdAge.com) -- There are a lot of players talking to Microsoft about Razorfish, among them Publicis, Dentsu, WPP, Omnicom, Interpublic and AKQA's private-equity investor, General Atlantic. But to best the field, the winning suitor will likely have to fork over more than money to the agency's owner, which is looking for "strategic assets," such as a commitment to buy its advertising offerings or use its technologies.
NEW YORK (AdAge.com) -- Razorfish and Ogilvy PR are trying out new social-media measurements that share traits with Net Promoter in that they're open, public, easy to replicate -- and they aim to become a standard, if not of customer satisfaction than of customer conversation.