NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.
NEW YORK (AdAge.com) -- MSN is getting its first major redesign in more than a decade in a bid to dust off its late-'90s look, reduce clutter and, as Yahoo did earlier this year, give users the ability to interact with their social networks from its home page. The question remains: Does it matter?
Any conversation about digital marketing these days includes at least one mention that traditional agencies just "don't get it." While this may be correct, what's equally true is that digital agencies are not ready to take the lead.
Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to its site and platform. And some of the changes will especially affect marketers.
To launch the Infiniti G convertible, Infiniti tapped into the way people use phones as cameras and married that with the open feeling of driving a convertible, launching an SMS promotion based on its "Own the Sky" integrated campaign.