Nestle, in a fit of intellectual property protectionism, informed its 90,000 Facebook fans last night that: "We welcome your comments, but please don't post using an altered version of any of our logos as your profile pic -- they will be deleted." Some users have begun using the company logo, which features a nest of birds, to depict environmental damage.
NEW YORK (AdAge.com) -- This is where your correspondent eats crow. Last week, I predicted that Apple's "Meet iPad" campaign, which made its debut on TV during the Oscars, wouldn't go viral. Why? Because Apple videos typically don't due to the lock the company keeps on distribution. Sure enough, early on, "Meet iPad" got a slow start.