FDA to Hold Public Hearings on Big Pharma’s Social-Media Use

NEW YORK (AdAge.com) -- The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process that will finally establish guidelines for how drug makers proceed in a Web 2.0 world.


Luxury Marketers Move Online but Most Lack Digital Cunning


NEW YORK (AdAge.com) -- Despite an increased number of luxury brands finally moving online, most luxury brands lack digital savvy, said Scott Galloway, an associate professor of marketing at NYU Stern School of Business who looked at 109 luxury brands across 11 categories, including fashion, electronics, jewelry, hotels and automobiles.


Google’s Latest Move Tackles Unruly Display Advertising Market

NEW YORK (AdAge.com) -- Google is opening its own display-ad exchange today in a bid to bring the technological approach derived from its search-advertising success to the display ad market. The DoubleClick AdExchange is a rebuild of DoubleClick's old exchange using Google's technology and the first big product launch out of Google's $3.1 billion acquisition of the company, completed in 2008.


P&G Taps Strawberry Frog for Pampers Global Digital Account

BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. has handed the global digital account for Pampers, its biggest brand, to surprise candidate Strawberry Frog, which has little track record with P&G but edged out North American incumbent Critical Mass and at least two others on the package-goods giant's digital roster.


Mobile Apps: And Now for a Contrarian’s View

I have news for you: What's behind the app craze is more hype than substance. Yes, Apple has roughly 65,000 in its App Store, but the overall audience for any given app is surprisingly small. And remember, only a fraction of all mobile subscribers have ever even downloaded an app.