Social-Media Guru David Armano Heads to Edelman


NEW YORK (AdAge.com) -- David Armano is leaving the social-media consultancy Dachis Group after only eight months to join independent PR shop Edelman, where he will work on social-media efforts for some the agency's biggest clients, which include PepsiCo, Burger King, Starbucks, Walmart, eBay and Unilever.


CBS Interactive Dumps Ad Networks

NEW YORK (AdAge.com) -- Hoping to get an ad on CBS.com, Gamespot.com, TV.com or CNET? Better call CBS. CBS is expected to announce Dec. 14 that it will no longer do business with third-party ad networks, and will instead sell all of its considerable online inventory on its own.


Vevo Debuts as Top 10 Video Site


NEW YORK (AdAge.com) -- One thing Vevo has going for it right out of the gate is quantifiable traffic. Somehow, Universal Music Group CEO Doug Morris persuaded Google's Eric Schmidt to allow all YouTube views of Vevo videos to accrue to Vevo -- a move that will likely make it the No. 3 video site in the U.S. straight out of the gate. "Now we have a platform, and it's our platform," Mr. Morris said.