2018 Is The Year Autoplay Video With Sound Dies

Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death. Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying. Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com

Amazon Pushes Deeper Into Sports With NBA’s G League on Twitch

Twitch Interactive, a video-streaming platform owned by Amazon.com, will show games from the National Basketball Association's G League, pushing the online retailer deeper into live sports content. Twitch, which attracts 15 million average daily viewers globally, will show about six games each week from the G League. The basketball league has 26 minor-league teams affiliated with NBA franchises such as the Chicago Bulls and New York Knicks. Twitch, mostly used to stream video games, adds interactive features such as chat rooms to the sports-watching experience. Amazon purchased rights to stream Thursday night National Football League games this season to enhance its live content. The Twitch NBA deal could lead to e-commerce functions, such as ordering a jersey from Amazon while watching a game. Continue reading at AdAge.com

Google Heads to Far East In China-AI Push

Google is deepening its push into China as it seeks an edge in one of technology's most competitive fields: artificial intelligence. The Alphabet unit will announce the opening of a new Beijing research facility on Wednesday during its second annual developers conference in Shanghai, the company says. The Google AI China Center will have a small group of researchers supported by several hundred China-based engineers. Google has been re-building its presence in China, where it defied the government in 2010 by refusing to self-censor search content and later had most of its services blocked. The U.S. giant has been ramping up hiring and promotion of its TensorFlow AI tools, features that Sundar Pichai, CEO at Google, highlighted when he visited the country earlier this month. Continue reading at AdAge.com

Google AdWords Adds Targeting by Phone Number, Mailing Address

Google has expanded the consumer-targeting capabilities of its AdWords platform to let marketers use phone numbers and mailing addresses to reach their right people. Previously, AdWords campaigns only allowed advertisers to upload anonymized email addresses as well as set broader targets around demographics and interests. Google's new targeting tools will likely be more effective than email addresses, as phone numbers and mailing addresses often prove to be more reliable, says Kevin Lee, co-founder of Didit, a full-service digital agency that specializes in search. Continue reading at AdAge.com

Twitter Makes Tweetstorms Easier With ‘Threads’

The plus button lets people add tweets to a 'thread.' Credit: Twitter Twitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series. "Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post on Tuesday. "But this method of Tweeting, while effective and popular, can be tricky for some to create and it's often tough to read or discover all the Tweets in a thread." Continue reading at AdAge.com

YouTube’s 2017 Rewind Video Dominates Digital Views … as Does Its Rewind From Last Year

Maybe something about reliving 2017 through YouTube's annual "Rewind" video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it's just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before. As always, our chart includes both views for paid advertising and so-called "organic" views initiated by consumers. .mfp-fade.mfp-bg { Continue reading at AdAge.com

Twitter Starts Showing How Many Views its Videos Get

Twitter has started showing view counts on videos. Video clips shared on the service will have running tally of people who watched, if even for only a couple seconds. Though it's a minor change to the platform -- Twitter never counted video views before -- every tweak is part of the company's mission to make the service more attractive for users. View counts are a subtle way to encourage people to share more video to the service if they feel their content is being widely seen. Media companies and publishers could also appreciate the public-facing viewership counts that point to the popularity of their videos. Of course, view counts could cut both ways if the numbers are underwhelming. Continue reading at AdAge.com