FCC Chief Sets Up Clash With Call to Repeal Net Neutrality


The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation's defenders vowed a "tsunami" of resistance. FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations. "When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing doing," Pai said in a speech Wednesday in Washington. "Instead, we need rules that focus on growth and infrastructure investment, rules that expand high-speed internet access everywhere. Rules that give Americans more online choice, faster speeds, and more innovation." Continue reading at AdAge.com

P&G Will Cut $2 Billion in Marketing but Spend Some Back to Become ‘Irresistible’


Procter & Gamble Co. wants to cut a whopping $2 billion in marketing spending over five years, and for the first time is providing details on a broader $10 billion cost-cutting plan launched a year ago. That marketing spending cut comes amid a fiscal third-quarter earnings report where the company missed on sales-growth expectations and lost market-share in developing markets despite hiking ad spending. While the cost cuts were the biggest takeaway, P&G also outlined how it plans to become "irresistibly superior" in the eyes of consumers. Continue reading at AdAge.com

Why the Industry Needs a Gut-Check on Location Data Use


Last year, ads for Goodwill were served to people whose mobile phones had been spotted at thrift shops or second-hand stores in the past. The goal was to convince people who were cleaning out their closets and drawers to consider donating some of their rarely-used stuff to the charity group, and to raise awareness about its education and work training programs. Seems harmless, right? It was one of a growing number of examples of what some mobile ad tech firms are calling Location Data 2.0. Location data isn't just about being somewhere right this instant anymore. Today, mobile ad firms and location data players have expanded their offerings to include targeting and campaign measurement services that employ location data gathered over time, showing the patterns of people's actual whereabouts. Did a mobile device show up in several fast food joints in the past month? Do people often stop at Continue reading "Why the Industry Needs a Gut-Check on Location Data Use"

Desktop and Mobile Ad Revenue Surpasses TV for the First Time


Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers. Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend. Here are five takeaways from this year's report. Continue reading at AdAge.com

Twitter Surprises by Adding New Users, but Now It’s Got Another Problem


Twitter Inc. finally showed signs of addressing its biggest challenge: attracting new users. Ever since the company went public in 2013, it has been battling the perception that its growth is limited. But Twitter showed signs of new life in the first quarter, reporting that average monthly active users rose 6% from last year to 328 million. The number of daily users has been increasing at a faster pace each quarter for the past year, Twitter said, even benefiting this year from "new and resurrected users following more news and political accounts," especially in the U.S. Now that CEO Jack Dorsey has managed to defy investor expectations by reviving user growth, he has to do the same for revenue: Twitter on Wednesday posted its first quarterly revenue decline since going public in 2013, an 8% drop from the quarter a year earlier. Continue reading at AdAge.com

Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women


The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S. Twitter trend with nearly 33,000 tweets as of 5 p.m. Tweets objected to new advertising that reaches out to white women and equates the "hair hate" they face to what black women experience. By 6 p.m., the brand had pulled the ad. Commenters saw the ad as an effort by Shea Moisture to move away from its core consumers toward white women, some of whom are depicted in the 60-second video as using Shea Moisture products. A tweet by Nana Jibril, who describes herself on LinkedIn as a freelance social-media expert and former social-media manager at her alma mater Old Dominion, appears to have started things. Continue reading at AdAge.com

Can Mark Wahlberg’s New AT&T Campaign Stem Customer Losses?


Mark Wahlberg says "the entertainment-loving people of America" should be able to watch their favorite TV when and how they want in a new campaign for AT&T that pulls together the telco giant's various offerings. The campaign, called "Terms & Conditions," pitches AT&T's DirecTV, internet service and wireless service by describing how customers can stream shows and live TV across their devices using AT&T with unlimited data. "We don't want just some of our television on [the phone], we want all of it -- all our favorite shows and live channels. Even C-SPAN," Wahlberg says in one spot as he and actor and comedian Rob Corddry tuck a dozing politician in with a pillow and blanket. Then, he whispers: "A valuable and underappreciated public service." Continue reading at AdAge.com