Media

The $100 million investment in new channels is as much about branding -- or rebranding -- to meet advertisers' needs as it was about creating new content consumers want.

Investment banks working on behalf of Facebook may generate as much as $500 million in fees from the IPO.

Facebook looks to raise $5 billion from its offering, while investment banks may generate as much as $500 million in fees.

David Remnick said digital media has meant The New Yorker needs to ask more from its contributors than before. "You push, you prod, you beg, you plead," he said. "It's a pathetic piece of business being an editor."

Hulu first advertised in the Super Bowl three years ago, when Alec Baldwin starred as Hulu's ambassador to Earth.

The paid service Hulu Plus is set to become a bigger source of revenue in 2012 than free, ad-supported Hulu.

Lee Clow remembers Apple co-founder Steve Jobs' one direction for the legendary Super Bowl ad: "go make it great."

Apple has named John Browett, CEO of the U.K.'s largest consumer-electronics retailer, to run its stores and oversee international expansion.

Buddy Media is partnering with Bazaarvoice to help brands distribute reviews and other user-generated content through social media.

Twitter still has "a ton of work to do" in honing the targeting and frequency-capping of promoted tweets, CEO Dick Costolo said. But consumers aren't pushing back against ads in the Twitter stream, he said.

The movie maker looks like an attempt by Facebook to make Timeline into a less fearsome prospect for users who have been hesitant to opt into it.

The app looks like an attempt by Facebook to make Timeline into a less fearsome prospect for users who have been hesitant to opt into it.