News Corp.’s IGN Doubles Down on YouTube With New Channel, START
The channel is getting a big investment from YouTube, which is giving individual channels from a few hundred thousand to $5 million to fund startup costs, to be repaid over the first year of operation.
News Corp.’s IGN Doubles Down on YouTube With New Channel, START
The channel is getting a big investment from YouTube, which is funding individual channels at a range of a few hundred thousand to $5 million in startup costs to be paid back over the first year of operation.
News Corp.’s IGN Doubles Down on YouTube With START
The new channel is getting a big investment from YouTube, which is giving channels up to $5 million to cover startup costs, to be repaid over the first year of operation.
Facebook 101: Is Your Brand Worth a Like?
Takeaways from Creativity's roundtable on Facebook with Livio Dainese, Jason Zada, Jeff Benjamin, Jaime Robinson, Scott Lange and Paul Aaron that will help you build a buzzworthy campaign on Facebook.
Content Conundrum: How Owned Media Changes the Game
Point your lens toward Madison Avenue. What you see is the media industry burning its index finger on the digital-content trend.
How USA Today’s Ad Meter Broke Super Bowl Advertising
In an age where some Super Bowl campaigns seem to exist mostly to direct viewers to the web, the idea of judging an ad by the real-time reactions of some people in a room seems quaint and anachronistic.
Google Embarks on Unification Effort in Order to Better Mine Trove of Data
Moves to bring order to its vast and sometimes chaotic network promise to benefit consumers and advertisers alike.
How USA Today’s Ad Meter Broke Super Bowl Advertising
In an age where some Super Bowl campaigns seem to exist mostly to direct viewers to the web, the idea of judging an ad by the real-time reactions of some people in a room seems quaint and anachronistic.
Dan Abrams on Profitability, a New Food Site and Impending Fatherhood
TV host. Entrepreneur. Friend of David Zinczenko. Acceptor of Andrew Breitbart. Dan Abrams has packed a few New York media lifetimes into his 45 years.
P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings
Procter & Gamble Co. plans to eliminate about 1,600 "overhead" or nonmanufacturing jobs, including some in marketing. It is banking on digital marketing to help contain media spending long-term.
Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K
After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers who've committed $25,000 to buying products such as promoted tweets and trends.
Twitter to Roll Out More Brand Pages for Advertisers That Have Committed $25K
After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers that have committed $25,000 to buying products such as promoted tweets and trends.
