Boon for Direct Response as Audience Buying Comes to Video
Will Wall Street-style, real-time buying and selling of advertising -- now the rage in online display -- ever come to video?
Boon for Direct Response as Audience Buying Comes to Video
Will Wall Street-style, real-time buying and selling of advertising -- now the rage in online display -- ever come to video?
New iAd Targeting Tactic Helps Marketers Hunt for Clues About Consumers
In addition to the usual targeting options of demographics and location, marketers are hunting for clues in what our content habits say about us. And Apple is helping them out.
New iAd Targeting Tactic Helps Marketers Hunt for Clues About Consumers
In addition to the usual targeting options of demographics and location, marketers are hunting for clues in what our content habits say about us. And Apple is helping them out.
New iAd Targeting Tactic Helps Marketers Hunt for Clues About Consumers
In addition to the usual targeting options of demographics and location, marketers are hunting for clues in what our content habits say about us. And Apple is helping them out.
Fact vs. Fiction: Truth About Regulation and Online Ad Biz
The question is whether the ad industry can adopt a set of "principles" endorsed by the Digital Advertising Alliance, made up of an alphabet soup of marketing trade associations. But the regulation issue is complex and rife with misunderstand...
Marketers Failing Interactive Part of Interactive Marketing
A "huge disconnect" between consumer behavior and marketer behavior persists -- thanks largely to CMOs who have not empowered their interactive marketing teams to deliver the consumer experience, consistent across channels, that people expect...
Google’s Invite Media Founders: Why We Decided Not to Start the Next Facebook
Invite Media Founders Nat Turner and Zach Weinberg talk about the future of display advertising, ad exchanges and the emerging trends in video and mobile buying.
Ad Growing Pains for Twitter
Twitter co-founder Jack Dorsey returned to the company last week amid a micro tweet-storm: a new feature dubbed "QuickBar" rolled out on its own mobile app, triggering backlash from vocal users, in part because it placed a Twitter ad product,...
Why More Marketers Are Underwriting Access to Paid Content
While consumers and marketers seem to love the free-access-to-paid-content arrangement, it could cut into the pool of advertising dollars and does nothing to wean consumers off the idea that content is always free.
Volvo Unlocks MLB Paywall for April
For Major League Baseball's Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans: Volvo is presenting free streaming games on Apple devices for one month.
Firefox, Microsoft IE Privacy Efforts Fine, but Consumers Need More
The Digital Advertising Alliance -- a group comprising the Association of National Advertisers, American Advertising Federation, 4A's and the Interactive Advertising Bureau -- weighs in on the current regulatory issues concerning online advertisin...
