Nick Denton: “Gawker Media’s weekly pageviews at 114m — back to level before redesign.”
Graph via DentonYou can follow me on Twitter or go ahead and hire me.
Should you allow cyborgs to run your media company’s Twitter feed?
Full-time, human hosting of a brand’s main Twitter account is unquestionably a better approach, said Zach Seward, the main voice behind The Wall Street Journal’s @WSJ account. The @WSJ account has been run by people since January 2010, Seward said. “The metrics went up considerably and almost immediately after switching from automated to personal. We’ve...
“People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader.”
The average media site integrated with Facebook has seen a 300% increase in referral traffic. People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader. Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch...
Media Matters uses a “big TiVo” that has 270 terabytes’ worth of hard drive that store over 300,000 hours of TV shows
At Media Matters’ headquarters in Washington, D.C., scores of headphone-wearing staffers spend their days (and nights) staring into their television screens and computer monitors, waiting for the latest bits of “conservative misinformation” to emerge from the Fox News Channel and other corners of the right-wing media landscape, all of which are saved on “the big...
Is it a bad sign that one of Twitter’s investors is selling shares before an IPO?
It doesn’t look that great for an investor to sell company stock before an IPO, but Fred Wilson doesn’t deny that his firm has already sold some of its Twitter shares. When TechCrunch’s Erick Schonfeld asked him point-blank, Wilson replied, “I don’t want to say what we’ve done, but I wouldn’t argue with any of...
Is Google bad about hiring non-coders?
Google wanted smart people but the definition of smart was “you write a lot of code” and “get things done” was “that code shipped in the product/project.” Fundamentally they didn’t have any way to judge or evaluate the ‘goodness’ of what someone did if it wasn’t writing code. Designers don’t write a lot of code...
The low click-through rates of Twitter ads
As it stands, a Promoted Tweet is shown to anyone who searches for a term or who clicks on a Promoted Trend. This is targeted, a bit, but not enough to really capture high click-through rates – after all, how many times have you clicked on a Promoted Tweet at the top of a trend...
Is Matt Drudge’s influence overrated?
In the early days of the Internet, Drudge’s conservative ideology — while a factor, no doubt, in his pimping of Clinton sex scandals — was less important than his skill at doing what stuck-up traditional news sites didn’t do, which was playing up all the “Holy (Bleep)!” headlines and ignoring the boring-but-you-need-to-know-this stock-in-trade of the...
Live blogging your battle with cancer
For my latest article on The Next Web, I interviewed science fiction and fantasy author Jay Lake about the online following he has amassed while battling cancer. If you happen to click into any of the various comment threads of his blog posts, it quickly becomes apparent that Lake has amassed a devoted following within...
Who is Google competing with more? Microsoft or Apple?
In terms of being the baddest MoFo in the market Apple has no peer, but Apple is following its own very different course. Apple isn’t the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google...
Did e-piracy send a book to Amazon’s bestseller list?
But in this particular case, fighting piracy may not be doing a serivce to the book. Piracy, it seems, is what has driven [Go the Fuck to Sleep's] real-world, money-making, flying-off-the-shelves success. The bootleg copy hasn’t replaced the actual artifact. It has only served as a sort of free advertising. Piracy can hurt publishers, but...
Do advertisers even care which half of their ad budget they’re wasting?
Here we are: 15 years into our ability to measure the absolute effectiveness of the way and the methods by which we sell something, and, still, TV advertising, which measures nothing, guarantees no sales, offers no data, registers no interest, quantifies no desire, provides no follow-up, and which no sentient being watches anyway, is making...
