Facebook is on its way to hiring 20,000 people to identify the hate and bile that we, the people, leave there because laws — Germany’s NetzDG, among others — and media demand it. Let me repeat that: 20,000 employees.
Now consider that the total number of daily newspaper journalists in America was 32,900 in 2015 and is probably below 30,000 today.
20,000 shit-pickers vs. 30,000 journalists.
What does that say about our priorities as a society? Yes, I know, I’m mixing a worldwide number (the 20,000 conversational janitors) with a U.S. number (journalists) but the scale is telling — not so much about Facebook or technology or business models but about us.
By these numbers, it is clear that we as a society are more concerned about policing playground twits who thereby get just what they want — attention — than about policing the truly powerful. How screwed up is that?
In the long ago, when I was the TV critic for TV Guide, I liked Roseanne. Above, see my credentials.
Now, not so much. I had to force myself to watch Roseanne’s reboot just to see what is being foisted on America by ABC — especially because this network’s parent company, Disney, will soon have as its largest individual shareholderthe man who, more than any other single person, ruined our democracy: Rupert Murdoch. You like conspiracy theories? Nevermind Roseanne’s crackpot paranoia about left-wing pedophile rings. Try looking at how Fox and now ABC will conspire as propaganda outlets for Trump.
What’s most disturbing about the new Roseanne is how the network takes a populist movement that at its roots and its head is racist and tries to cleanse it. In the most blatant incident of racial tokenism on TV in memory, an innocent, young, African-American actor is hired to do nothing
A post in three parts: First, I dissect a specimen of the current elitist media attack on Facebook and its users as aguidepost on the path to moral panic. Second, as a counterpoint, I admire a report about how the leaders of our tomorrow — the youth of Parkland — are using social media to change the world. Third, I will tell Facebook it is not doing nearly enough to fix itself and if it does not act more decisively, honestly, and quickly, it will invite short-sighted regulation that could ruin the net for us all.
[First, my disclosure: I raised money from Facebook, Craig Newmark, the Ford Foundation, AppNexus, and others to start the News Integrity Initiative. We are independent of Facebook and I receive no payment from any platform.]
I have respected Matthew Yglesias as a political commentator since he was a blogger as
I’m going to straddle a sword by on the one hand criticizing the platforms for not taking their public responsibility seriously enough, and on the other hand pleading for some perspective before we descend into a moral panic with unintended consequences for the net and the future.
[Disclosure: I raised $14 million for the News Integrity Initiative at CUNY from Facebook, Craig Newmark, the Ford Foundation, AppNexus, and others. We are independent of Facebook and I personally receive no money from any platform.]
The Observer’s reporting on Cambridge Analytica’s exploitation of Facebook data on behalf of Donald Trump has raised what the Germans call a shitstorm. There are nuances to this story I’ll get to below. But to begin, suffice it to say that Facebook is in a mess. As much as the other platforms would like to hide behind their schadenfreude, they can’t. Google has plenty
Sometimes, things need to get bad before they can get good. Such is the case, I fear, with content, conversation, and advertising on the net. But I see signs of progress.
First let’s be clear: No one — not platforms, not ad agencies and networks, not brands, not media companies, not government, not users — can stand back and say that disinformation, hate, and incivility are someone else’s problem to solve. We all bear responsibility. We all must help by bringing pressure and demanding quality; by collaborating to define what quality is; by fixing systems that enable manipulation and exploitation; and by contributing whatever resources we have (ad dollars to links to reporting bad actors).
Last May, I wrote about fueling a flight to quality. Coming up on a year later, here’s what I see happening:
Twitter CEO Jack Dorsey recently posted a thread acknowledging his company’s responsiblity to the health and
Facebook wants to build community. Ditto media. Me, too.
But I fear we are all defining and measuring community too shallowly and transiently. Community is not conversation — though that is a key metric Facebook will use to measure its success. Neither is community built on content: gathering around it, paying attention to it, linking to it, or talking about it — that is how media brands are measuring engagement. Conversation and content are tools or byproducts of real community.
Community means connecting people intimately and over time to share interests, worldviews, concerns, needs, values, empathy, and action. Facebook now says it wants to “prioritize posts that spark conversations and meaningful interactions between people.” I think that should be meaningful, lasting, and trusting interactions among people, plural. Think of community not as a cocktail party (or drunken online brawl) where friends and strangers idly chat. Instead, think of community a club
[Disclosure: I raised $14 million from Facebook, the Craig Newmark and Ford foundations, and others to start the News Integrity Initiative. I personally receive no money from and am independent of Facebook.]
I’m worried that now that Facebook has become a primary distributor of news and information in society, it cannot abrogate its responsibility — no matter how accidentally that role was acquired — to help inform our citizenry.
I’m worried that news and media companies — convinced by Facebook (and in some cases by me) to put their content on Facebook or to pivot to video — will now see their fears about having the rug pulled out from under them realized and they will shrink