Ten Quick Tips to Make Your Blog Stand Out

After 4 years of non-stop writing you learn more than a thing or two about blogging, not necessarily out of brightness but out of effort and an incessant process of trial and error. Yes, successful blogging is a bumpy road that not only depends on your content but also on your survival abilities in a not so friendly environment. It’s no secret that content is king but that is not a free ticket to top ranking positions if you don’t take into account external factors so spiders and search engine algorithms find what you have to say. Nothing is an absolute truth here and there are different formulas to bring visitors to your site. I am no guru but I can share my particular experience. Maybe they work for you too. Here are my favorite ten quick tips to make your blog stand out:

1. Content is king: Obvious things are easily overlooked and many times we complain not to have traffic after doing so much for our blogs. We have a wonderful template, a bunch of interesting links and an impeccable style but we leave content unattended. Let’s face it, people come to you to find something useful, interesting or educational. They can be sympathetic with your personal problems and even share your political views or your philosophy but when you don’t give anything in return, when you don’t hear back the conversation is lost. Content is the best way to attract spiders which in turn bring visitors in an endless loop. Content must be original and if collected elsewhere you should mention the source. Many times I do take information from a lot of authors. When I do, I try not to take whole excerpts and limit myself to rephrasing the text. Think of it as making a composition at school and consulting books in the library. You document yourself and then try to tell your own story.

2. Style: There are many things that influence your style, knowingly or unknowingly. Pace, vocabulary, tone, word color, figures of speech, sentence structure. Not that you have to become a literary critic but being aware of the elements won’t harm you. Maybe a simple list will do sometimes. To me many posts are like a short story with an introduction, a development, a climax and a conclusion. With that in mind, the storyline can be changed in many ways. Spelling is very important as well. If you analyze your audience by segments of age and educational level you would be surprised at how your style can influence on the resulting data. Google algorithm indirectly does take into account style because it uses latent semantic indexing. But that you don’t need to know now.

3. Be colloquial or grandiloquent when the topic requires it. Say the post is about Art Nouveau, well, you might need a more complex vocabulary than that you would use to describe a recipe. Don’t be pompous though. Sound near to your readers. Don’t approach content as the author but through the eyes of your future readers. Ask yourself what is it you would like to find in your blog.

4. Find yourself a good topic: Your topic is an asset and market rules apply. You have something that others want and are willing to ‘pay’ for. Before going around in circles with no topic of your own, determine what your blog will be about. It would be great to talk about matters you are keen on.

5. Design: More than state-of-the-art templates, you need simple and intuitive design. Sometimes readers are willing to sacrifice design over content. So it is a good idea to work hard on high level content and then choosing a simple design with intuitive navigation. People need to find their way around your website and they have little patience. Avoid obtrusive stuff like widgets, slow loading images and excessive use of javascripts. The faster your blog loads the more time visitors will spend at your site besides the content factor of course.

6. Choose a great title and make the article or post be concordant with it: How many times have we written a wonderful article and seen it drift away from top ranking positions just because we chose the wrong title and what’s worse we forgot concordance. With real time search and the pressure of our competitors, the situation is no better. Try using combinations of keywords that your ‘rivals’ did not think of and if they have, use a synonym, or add an extra word relevant to your niche. Sometimes it’s no use fighting for obvious niche keywords

7. Buy a domain of your own: As silly as it may be, a dot com really makes the difference.

8. Links: Don’t be afraid of linking to good content no matter how low their pagerank is and do not ignore internal links. After years of blogging, I’ve noticed that my PR has not been affected by linking to low PR blogs with relevant information. And remember, the more internal links you include the easier it will be for robots to crawl your content and for visitors to find interesting older posts.

9. Avoid bad link neighborhoods: sometimes you don’t see what is behind that beautiful site you have just linked to. Next time try using tools like this text link checker to determine if your links affect the way search engines see your blog. You may be associating to sites with illegal content and that is penalized.

10. Social networking: Last but not least, it is essential that you build your presence on the web, sell your product, not only from your blog but from social networks like Twitter, Facebook, Tumblr, Posterous, Flickr, Reddit and so on. Don’t forget using your mobile phone if you have to. Try to be everywhere at any time, that is my best advice.

Show a little blogger love?

Creative Commons License photo credit: lisaclarke

Android Market Webstore: Google Defies Apple Store

Every good product should have a good display. So far the Android Market was just another app inside your mobile and its features were limited unless you downloaded AppBrain App Market, which oddly enough was doing the same or more than what Google has announced today: The official opening of the Android Market Website and Store. With AppBrain‘s product you had the opportunity to browse online through a very complete catalog of free and paid apps in the Android Market, organize the ones installed in your cell phone and perform multiple installs by queuing the apps of your choice. I have tried the new website today and I have to say the navigation is intuitive but certainly can be improved. The good thing I guess is the possibility to access the store from your Google account (a lot of users have not been able to sign in though as of now). It is possible to share apps and reviews in Twitter and obviously the range of social networks will increase later on. Some filter for Paid or Free apps would be appreciated (every time I select a category I get the Paid app tab first). Local features and language are automatically assigned by your Gmail account which of course knows about your Android device too and everything is connected fast so you have the apps served magically to your mobile phone. Before choosing too many apps set your device to accept app downloads only via wifi. You don’t want to get a huge bill from your carrier by the end of the month! We certainly expect improvements and we know for sure that Google will surprise us in coming months with a sleeker design and a more powerful website that rivals the Apple Store.

Android Market Website

FC Barcelona (5) – R. Madrid (0) – 29/11/2010 – Arucitys.com

I liked a YouTube video: Arucitys. De lunes a viernes de 13:05h a 15:20h en 8tv o en directo por internet en www.arucitys.com


ANDREW MOORE: PHOTOGRAPHS Part 1: Early Work

I liked a YouTube video: Visiting photographer Andrew Moore discusses his methods and shows examples of his early work during a presentation at the Eastman House on October 21, 2010.


Camera: A History of Photography from Daguerreotype to Digital by Todd Gustavson

I liked a YouTube video: Eastman House Technology Curator Todd Gustavson takes us behind the scenes of the creation of his book.


Masters of Photography: Margaret Bourke-White

Shared by Carlos Lorenzo

Amazing photograph and incredible testimony


street photography is NOT an offence

I liked a YouTube video: 11 December 2009 From snapshot to Special Branch: how a camera made Paul Lewis guardian.co.uk a terror suspect.Casual shots of London’s Gherkin attract stop and search just days after police were REMINDED street photography is no offence


Bruce Gilden – Coney Island (2005)

I liked a YouTube video: Bruce Gilden – Coney Island (2005)


louisgray.com: Android+Keyboard = Win: Switching to the Samsung Epic

Shared by Carlos Lorenzo

Thanks Louis, I will stop craving for iphones 🙂


Charles Aznavour – Sa jeunesse

I liked a YouTube video: Charles Aznavour sings a song that he wrote at only age 18 (this makes it the year 1942!), called "Sa jeunesse," roughly translated as "One's youth." From Aznavour's Carnegie Hall DVD.


Charles Aznavour – She

I liked a YouTube video: The #1 song in the UK in 1974 and his most popular and most covered English song, the legendary Charles Aznavour now sings the classic "She." From his Carnegie Hall concert.


Elvis Costello – She ( Soundtrack to Notting Hill, 1999 ) – screen lyrics

I liked a YouTube video: Elvis Costello – She ( Soundtrack to Notting Hill, 1999 ) – screen lyrics


Blogging, Auto Censorship, Real Time Search and The Speed of Light

It’s funny how Google conditions our blogs, our articles, our thoughts. We are used to indulging in auto censorship with one eye in what we want to convey and the other on how to rephrase it so it pleases the spiders and we get some visibility. We knew how to do it cause we learn fast…but wait, just when we think we are playing the politically correct writer big brother comes and says now we go on real time search and a better index called Caffeine. Having that in mind, I have decided to change the title of my blog and the introductory words to describe what it is about. Let’s be serious, I am neither Chris Brogan nor Robert Scoble so the possibilities someone searches for Carlos Lorenzo and lands on my site are as probable as me being hit by a meteorite, so Carlos Lorenzo’s Blog on Social Media sounds more realistic and allows me to compare probabilities with more reliable objects offering less margin of error like a Frisian cow hauled by a tornado or a rain of frogs. As if with words like “blog” and “social media” were not enough (I am sure I managed to go up a couple of pages in search engines from the last place in those 181,000,000 results), I decided to enhanced the description as I said, by stealthily dropping the word Photography and squeezing in the term “social web”. These minor but essential changes will bring me out of anonymousness but hey!, remind me to publish at least three times a day, to tweet my posts  and to create a page on Facebook to duplicate my work. It is time to forget about playing the lonesome rider of blogging anymore. In other words, someone pushed the button at Mountain View to go full throttle and here we are with our faces stuck on the passengers cabin walls traveling at the speed of light with no seat belts on.

Weekly Digest for July 9th

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