Must Reads in Media & Technology: March 29

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Twitter Introduces Pre-Roll Ads to Periscope Videos (Anthony Ha / Tech Crunch) 2. The Winners and Losers of Facebook’s Dive Into Header Bidding (Yuyu Chen / Digiday) 3. The Darker Side of Data (Nathan Skid / Advertising Age) 4. Jay Rosen: This is What a News Organization Built on Reader Trust Looks Like (Jay Rosen / Nieman Lab)
5. Who Wins and Who Loses in YouTube’s Falling Out With Brands (Garett Sloane / Advertising Age) 6. Imax, Warner Bros. Making ‘Justice League,’ ‘Aquaman’ Virtual Reality Experiences (Brent Lang / Variety) Get the Daily Must Reads in Your Inbox!


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Newsonomics: Can Dutch import De Correspondent conquer the U.S.?

What if life were simple for journalists? They cover what they want to cover, developing deeper expertise in the fields that intrigue then. They get paid by those who actually want to read their work. And they regularly talk to their readers, bouncing ideas off of them and hearing ideas back. Those with long memories will recall that was one of the promises of the early Internet: disintermediation. In one version of the pipe dream, the web would blow away all those troublesome middlemen that stood between journalists and readers. Two decades later, that early idea became largely dormant. Every once in a while, a blogger/journalist like Andrew Sullivan would forge that direct-to-reader connection, but such examples haven’t written themselves deeply into history. Rob Wijnberg and Ernst-Jan Pfauth believe they can make a version of that promise real. In fact, they believe they already have. Today, the young entrepreneurs behind Continue reading "Newsonomics: Can Dutch import De Correspondent conquer the U.S.?"

Jay Rosen: This is what a news organization built on reader trust looks like

At the kind of journalism conferences that I attend, Aron Pilhofer, who had key roles in the digital operations of The New York Times and The Guardian in recent years, has been asking a very good question: What if news organizations optimized every part of the operation for trust? Not for speed, traffic, profits, headlines or prizes… but for trust. What would that even look like? My answer: It would look a lot like De Correspondent. Launched in 2013 in The Netherlands, De Correspondent is funded solely by its members: 56,000 of them, who pay about $63 a year because they believe in the kind of journalism that is done by its 21 full-time correspondents and 75 freelancers. The leaders of the site announced today that they will soon expand to the U.S. and set up shop in New York. (See Ken Doctor’s post on Nieman Lab for
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Newsonomics: Softbank, Fortress, Trump – and the real story of Gatehouse’s boundless ambition

Sometimes when you connect the dots, you just get more dots. It looked like head-turning news: A Japanese company had taken control of one of America’s largest newspaper chains, New Media Investment Group, a.k.a. GateHouse Media. Tuesday’s headline: “Robotics and tech firm SoftBank Japan purchases newspaper company GateHouse Media”. As Softbank’s acquisition of New York City-based Fortress Investment Group was announced last week, it appeared, on the surface, as if the direction of more than 100 U.S. dailies would be in the hands of non-Americans. Plus, as feels universally true in these bewildering times, there appeared to even be a link to Donald Trump. Softbank CEO Masayoshi Son had been one of the first chief executives to make the trek to Trump Tower in December, to pay fealty to the incoming president. His supposed promise, accompanied by the firm Trump hand on Son’s shoulder: $50 billion Continue reading "Newsonomics: Softbank, Fortress, Trump – and the real story of Gatehouse’s boundless ambition"

Newsonomics: Rebuilding the news media will require doubling-down on its core values

“Alt-what?” I asked the audience of the leaders of America’s alternative press, in a talk last Friday, the day of the inauguration and the day before an estimated 100,000 people marched through downtown Portland, Oregon in protest. “Alt-what in America’s growing news deserts” was the title of my talk, and it followed up on my most recent Nieman Lab column. In that piece, I asked who — struggling dailies, emerging public radio initiatives, spirited startups, local TV stations — might seize the opportunity of the day and ramp up the kind of local news coverage that readers might support with subscription or membership. Could alt-weeklies be part of the solution? More than 100 of them still populate the landscape, from the hometown Portland’s Pulitzer-winning Willamette Week to Cincinnati’s CityBeat to Vermont’s Seven Days to the L.A. Weekly (itself just now put for sale). The alternative press was Continue reading "Newsonomics: Rebuilding the news media will require doubling-down on its core values"

Journalists as Strategists: How to Think About Business Now that the Wall Has Come Down

The “wall” that once existed between the business and editorial sides of the news industry has come down – opening up new opportunities for journalists to become strategists. That was the subject of the latest event in the “Conversations” series, hosted by the New York Daily News’ Innovation Lab. NYU Journalism Professor Jay Rosen moderated the discussion, titled The Evolving Newsroom: Journalists as Strategists, at the Microsoft Technology Center in New York City, and was joined by Kate Ward, editor-in-chief of Bustle; Jim Rich, editor-in-chief of the New York Daily News; and Priya Ganapati, product director for Quartz.
“Once upon a time the media business was so simple and the best companies so profitable that the editorial people, the journalists, didn’t have to worry about or even know much about the business side of the company,” Rosen said.
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Jay Rosen’s NYU Students Dig Deeper into Disruption of News Business

You can’t start trailblazing the future of digital journalism without knowing what factors are at work disrupting the field every day. That was Jay Rosen’s starting point with the News Literacy 2016 project, which launched March 1. The project is the work of Studio 20, a journalism master’s program at New York University, which graduated its first digital-first class of students in 2010. The project’s impetus dates to a post on Rosen’s PressThink blog in November 2014, which was a list of topics students should master if they want to understand the way digital journalism continues to move and change, and how to help news organizations adapt to the particular requirements of the digital age. Those influencing factors – which ranged from new business models to funding the news to personalization – were the underpinnings of News Literacy, a user-friendly resource that offers students, educators and the public a distilled, authoritative
Studio 20 students.
Jay Rosen. Photo by  Joi Ito and used here with Creative Commons license.
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