MediaShift – NPR

Pop and Politics Blog Becomes Converged Radio Project

July 29, 2010
By MediaShift
Pop and Politics Blog Becomes Converged Radio Project

These days it's not so unusual for a public radio program to boast a companion blog. But few shows begin online and move to broadcast.Pop and Politics is the exception.Farai Chideya -- a high-profile public affairs reporter, novelist, an...
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Gaming + Mobile + Social = ‘Conspiracy for Good’ from Tim Kring

July 28, 2010
By MediaShift
Gaming + Mobile + Social = ‘Conspiracy for Good’ from Tim Kring

Tim Kring, a long-time television writer and producer, is best known as the creator of the NBC show "Heroes." But he's rapidly expanding his media universe -- last week at Comic-Con he launched a new book project, "Shift," which will debut...
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5Across: Beyond Content Farms

July 27, 2010
By MediaShift
5Across: Beyond Content Farms

5Across is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.What are conte...
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Don’t Blame the Content Farms

July 26, 2010
By MediaShift
Don’t Blame the Content Farms

From a business perspective, traditional journalism is rather inefficient.Stories are chosen by a small group whose members often have similar experiences and outlooks. With little knowledge of true market demand, they assign the sto...
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4 Minute Roundup: The Problem with Content Farms

July 23, 2010
By MediaShift
4 Minute Roundup: The Problem with Content Farms

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.In this week's 4MR...
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Writers Talk About Working the Hyper-Local Beat

July 23, 2010
By MediaShift
Writers Talk About Working the Hyper-Local Beat

In my first article for our special Beyond Content Farms series, I examined the opportunities available to writers at some of the biggest content farms. Today, I look at jobs covering hyper-local news.What hyper-local news organization...
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How Content Farms Train Their Writers to Write for the Web

July 22, 2010
By MediaShift
How Content Farms Train Their Writers to Write for the Web

Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.New...
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Writers Explain What It’s Like Toiling on the Content Farm

July 21, 2010
By MediaShift
Writers Explain What It’s Like Toiling on the Content Farm

"We are going to be the largest net hirer of journalists in the world next year," AOL's media and studios division president David Eun said last month in an interview with Michael Learmonth of Ad Age. Eun suggested that AOL could double...
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AOL Patch and MainStreetConnect Expand Hyper-Local News

July 20, 2010
By MediaShift
AOL Patch and MainStreetConnect Expand Hyper-Local News

It's difficult for media people to search any job site these days without running into an ad for AOL's Patch. It seems equally difficult to read media news sites without finding a feature story about Connecticut's MainStreetConnect. Main...
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Your Guide to Next Generation ‘Content Farms’

July 19, 2010
By MediaShift
Your Guide to Next Generation ‘Content Farms’

From time to time, we provide an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. We've previously covered Twitte...
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