Upcoming Trainings and Courses: June 19 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Training

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 19 Edition"

Upcoming Trainings and Courses: June 12 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 12 Edition"

Upcoming Trainings and Courses: June 5 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: June 5 Edition"

Upcoming Trainings and Courses: May 29 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 29 Edition"

Upcoming Trainings and Courses: May 22 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 22 Edition"

Upcoming Trainings and Courses: May 15 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 15 Edition"

Upcoming Trainings and Courses: May 10 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who Continue reading "Upcoming Trainings and Courses: May 10 Edition"

DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes


This post is by Jason Alcorn from MediaShift


Click here to view on the original site: Original Post




Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

Upcoming Trainings and Courses: May 1 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: May 1 Edition"

Upcoming Trainings and Courses: April 24 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: April 24 Edition"

Upcoming Trainings and Courses: April 17 Edition


This post is by Mark Glaser from MediaShift


Click here to view on the original site: Original Post




Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

How to Get Better Engagement Metrics
Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live Continue reading "Upcoming Trainings and Courses: April 17 Edition"

What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media


This post is by Elia Powers from MediaShift


Click here to view on the original site: Original Post




Matt Carlson, Associate Professor at St. Louis University

Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surrounding news metrics and digital distribution platforms.” He wanted to examine journalism’s embrace of real-time audience data by shining a spotlight on “all the different actors involved, from reporters and editors and news management to engineers and salespersons at data analytic firms to the audience on the other end.” But first, he needed to find a term that tied everything together. “Measurable journalism” was the solution. In a special issue of the academic journal Digital Journalism, “Measurable Journalism: Digital Platforms, News Metrics, and the Quantified Audience,” nine researchers explore the implications of these technological and cultural shifts. Carlson, who edited the special issue and wrote an introductory essay, “Confronting Measurable Journalism
?
Continue reading "What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media"

MediaShift Podcast #265: YouTube Mass Shooter Upset with Filtering; Facebook Tries to Turn the Tide; Block Club Chicago’s Jen Sabella


This post is by Jefferson Yen from MediaShift


Click here to view on the original site: Original Post




In the news this week, a mass shooting at YouTube was motivated by filtering and demonetizing videos about veganism and workouts. The video service was already dealing with disgruntled creators over filtering and now a shooting makes the situation even more fraught. Facebook tries to stem the tide of negative news by providing more context to news stories shared on the platform including Wikipedia entries, and Mark Zuckerberg will testify before Congress next week. And three-quarters of Americans believe the mainstream media runs “fake news” either with inaccurate or biased reporting. And I’ll go one-on-one with Jen Sabella at news startup Block City Chicago, which raised more than $180,000 on Kickstarter and will be part of the new Civil blockchain journalism crew. All on this week’s MediaShift Podcast! Sadly this is our final MediaShift Podcast. Changes are coming to MediaShift, with more to be announced this coming Monday… Don’t have
Continue reading "MediaShift Podcast #265: YouTube Mass Shooter Upset with Filtering; Facebook Tries to Turn the Tide; Block Club Chicago’s Jen Sabella"

10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads


This post is by Kenny Katzgrau from MediaShift


Click here to view on the original site: Original Post




At scale, advertisers are dollars to be lured. Advertising technology supplies millions of ad impressions and targeting tools, but they leave the fundamental goals of an advertising campaign, notably success, to the advertiser. Is there anyone who truly cares about a small business advertiser, the primary client of local newspapers and magazines, at the scale of Facebook or Google? Any small publisher who survives on direct advertising sales has to consider the weaknesses in the model of their Silicon Valley competitors if they intend to continue to rely on an ad sales model. We hear every day that the “duopoly” is dominating in digital advertising revenue. This is true, but Google and Facebook are definitely not invincible, and recently eMarketer predicted their market share would drop this year. Small, niche publishers, like hyper-local news, regional magazines, and trade journals, have powerful advantages which cannot be replicated at scale, and they
Continue reading "10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads"

How to Use Twitter to Connect Online Students to News


This post is by Kate Nash Cunningham from MediaShift


Click here to view on the original site: Original Post




Like many journalism educators across the country, I’ve been teaching more news writing classes online. It’s a challenge, but also an opportunity to connect with students – and to connect them with the curriculum – in new ways. To be clear, teaching AP Style or lead writing to students I can’t work with in person is definitely different. I like sitting next to students at a computer to go through edits, and I think explaining the nuances of writing and editing are best done face to face. But teaching news writing online offers unique chances to interact with students, and to connect students to each other at the same time. For my Writing and Editing for Multimedia class at the University of New Mexico, I’ve been using Twitter as a space outside our discussion boards where students can talk and learn about journalism.   These public posts put students in Continue reading "How to Use Twitter to Connect Online Students to News"

Media and Journalism Awards: April 5 Edition


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major awards, please contact Mark Glaser at mark [at] mediashift [dot] org, and we’ll add them to the list. Any featured awards are paid sponsorships. Award descriptions are excerpts, edited for length and clarity.    

APRIL 2018

The John B. Oakes Award
The John B. Oakes Award for Distinguished Environmental Journalism, which carries a $5,000 prize, is given annually for news reporting that makes an exceptional contribution to the public’s understanding of environmental issues. The award was founded in 1993 by family, friends and colleagues of Oakes (1913-2001), who was an environmental journalism pioneer and an editorial writer for The New York Times.
Deadline: April 13, 2018 New Media Film Festival Awards
For years, The New Media Film Festival has led the way in the pursuit of stories worth telling, the exploration of new media technologies, boundary pushing Continue reading "Media and Journalism Awards: April 5 Edition"

How EconoFact Advocates for Truth in an Anti-Fact Era


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Born of a desire to insert actual facts into the heated debates surrounding the 2016 U.S. presidential election, EconoFact was launched in January 2017. A project from the Edward R. Murrow Center for a Digital World at the Fletcher School at Tufts University, EconoFact seeks to lay out complex domestic policy issues in an easy-to-read memo-style format. Since its launch, the site has published more than 100 pieces of policy analysis that are designed to be evergreen. The topics that are covered most often include hot button issues like immigration and trade. But the site covers a variety of issues, including college funding and endowments, explained Edward Schumacher-Matos, the site’s publisher and co-executive editor and a visiting professor at the Fletcher School. We spoke to Schumacher-Matos to learn more about the site and the difficulties of advocating for facts in an anti-truth era.

Q&A

Tell us about EconoFact and how
Continue reading "How EconoFact Advocates for Truth in an Anti-Fact Era"

Media and Journalism Fellowships: April 4 Edition


This post is by Bianca Fortis from MediaShift


Click here to view on the original site: Original Post




Here’s a list of current media and journalism fellowship programs, including the deadlines for applying. If we’re missing any major programs, or you would like your program to be in the featured fellowship slot, please let us know by contacting Mark Glaser at mark [at] mediashift [dot] org and we’ll add them to the list. All featured fellowships are paid promotional slots. Fellowship descriptions are excerpts, edited for length and clarity.

APRIL 2018 & BEYOND

Mother Jones Ben Bagdikian Fellowship
The Ben Bagdikian Fellowship Program offers a crash course in investigative journalism. Mother Jones fellows dive deep into every aspect of a national multimedia outfit—from making news to making it pretty, ensuring its impact, and mastering the inner workings of nonprofit publishing. Fellowship positions include:
Deadline: April 1, 2018

Economics of Aging and Work Journalism Fellowship
During a 10-month fellowship period, the selected journalist will develop the analytical research Continue reading "Media and Journalism Fellowships: April 4 Edition"