Panel Title: The Value Of Attention: Metrics, Methods and Outcomes
Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate
The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.
This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.
This free online panel
is sponsored by Parse.ly. Parse.ly
empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.
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