#MetricShift Chat: Social Metrics

“How publishers use social media is in a state of flux. At some level, that has always been true, but with the Facebook algorithm once again causing anguish, messaging and chatbots well-established as core platforms and a flight to quality for business reasons, the shifts are especially seismic. If social isn’t only — or even primarily — a distribution channel and funnel for website traffic, what is it? What can it be instead?” In our #MetricShift chat on Friday, May 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll look at what we’ve learning — and what we’re still sorting out — when it comes to social metrics. The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include Kim Bui, editor-at-large at NowThis,  Continue reading "#MetricShift Chat: Social Metrics"

Must Reads in Media & Technology: May 19

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. What You Should Know About Twitter’s Latest Privacy Policy Update (Tim Peterson / Marketing Land) 2. “Won’t Work for Exposure”: The Financial Nitty-Gritty of Commercial–Nonprofit News Partnerships (Laura Hazard Owen / Nieman Lab) 3. How The New York Times’ Recast R&D Unit Got Back to Basics (Lucia Moses / Digiday) 4. Medium Now Offers Audio Versions of its Stories for Members (Ken Yeung / Venture Beat) 5. Still Innovating, 160 Years On: The Atlantic’s New Homepage Allows it to Showcase More of Our Best Journalism at Once (Jeffrey Goldberg / The Atlantic) 6. In Philadelphia, 3 Newsrooms Had to Become 1. Now, They’re Taking on a Whole New Kind of Change (Kritsten Hare / Poynter) Continue reading "Must Reads in Media & Technology: May 19"

Fake News Isn’t New; History Offers A Way To Fight It

Imagine opening your morning newspaper (itself a novelty these days) and finding a story about, not just life, but entire civilizations on another planet, attributed to one of the world’s foremost astronomers. Would you believe it, or might you suspect that some “alternative facts” had found their way to your doorstep? Back in 1835, many readers in New York ended up believing just such a tale. The New York Sun, then one of the city’s leading newspapers, printed an elaborate six-part series about exotic animals living on the moon (including human-like creatures with wings), purportedly discovered through a gigantic newfangled telescope. The source of the information was Sir John Herschel, who was an actual real-life astronomer but had nothing whatsoever to do with the Sun’s scoop.

Rough image of lithograph of “ruby amphitheater” described in the New York Sun newspaper in August 1835. Public domain image.

  Somebody at the
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How ProPublica Defines Success for Engagement Projects

ProPublica has earned more than its share of accolades. Four Pulitzer Prizes in seven years, numerous Peabody Awards, Emmys… name a journalism award, they’ve probably won it. But engagement editor Terry Parris, Jr., has his sights set on one more trophy: a Pulitzer Prize for a crowdsourced reporting project.

Terry Parris, Jr., Adriana Gallardo and Ariana Tobin

I recently spoke with Parris and his colleagues, engagement reporters Adriana Gallardo and Ariana Tobin. The team evangelizes for metrics that have less to do with quantity on social and more to do with high-quality participation — which can begin on social media but develop further through on-site call-outs, forms and (a lot of) email. We chatted about the work the engagement team does to support and create ProPublica’s journalism, how they measure success and why working on engagement at ProPublica is unlike anywhere else.

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Media and Journalism Awards: May 18 Edition

Here’s a list of current media and journalism awards, including deadlines for applying. If we’re missing any major awards, please contact Mark Glaser at mark [at] mediashift [dot] org, and we’ll add them to the list. Any Featured Awards are paid sponsorships. Award descriptions are excerpts, edited for length and clarity.


2017 NAHJ Ñ Awards
Six awards will be presented within the Print/Digital, Television, Photography and Radio categories. There will also be two Vanguard Awards – The Al Neuharth Award for Investigative Journalism and the NAHJ Elaine Rivera Civil Rights & Social Justice Award.
Deadline: May 19, 2017 National Association of Hispanic Journalists Hall of Fame Award
Do you know someone who is making a difference for Latinos in journalism? Someone who’s coverage of the Latino community goes beyond the who, what, when, where and how? Maybe you know an educator who is grooming young Latino journalists into future Continue reading "Media and Journalism Awards: May 18 Edition"

Must Reads in Media & Technology: May 18

Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox. 1. Facebook Tweaks its News Feed to Take Another Swipe at Clickbait (Benjamin Mullin / Poynter) 2. Local News Outlets Find an Unlikely Ally in the Duopoly (Lucia Moses / Digiday) 3. The Big Picture: Google Photos Just Hit 500 Million Monthly Users — Now it Plans to Make Your Camera Roll Obsolete (Casey Newton / The Verge) 4. Lights, Camera, Journalism: The Boston Globe’s Newest Money-Making Scheme is a Live Show (Bill Mitchell / Poynter)
  1. How News Partnerships Work: Commercial and Nonprofit Newsrooms Can Work Together to Benefit and Change Journalism (Jason Alcorn / American Press Institute)
  2. Benchmarking Local Media’s Digital Revenue (Borrell Associates)

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Want To Reach A Chinese Audience? 10 Tips For Using WeChat

This post was originally published by the Media Center Lab. Film, music, advertising — all these American media fields have recognized the value of the Chinese market. Notice you don’t see the American news industry on that list. I’m from China and use WeChat every day, but I don’t see a lot of content there that reflects what I’m learning to produce as a journalism student at the University of Southern California. So when two of my professors asked me if I wanted to launch a WeChat account for USC’s student-run news outlet Annenberg Media, I was pumped. In case you’re not familiar, WeChat is most popular messaging app in China, with more than 768 million users logging in daily, according to numbers the company released at the end of 2016. With 889 million monthly active users, it’s also one of the most popular chat apps in the world. I would
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