DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes

Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor. Continue reading "DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes"

Upcoming Trainings and Courses: May 1 Edition

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: May 1 Edition"

Upcoming Trainings and Courses: April 24 Edition

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow Continue reading "Upcoming Trainings and Courses: April 24 Edition"

Upcoming Trainings and Courses: April 17 Edition

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Trainings

How to Get Better Engagement Metrics
Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind. This live Continue reading "Upcoming Trainings and Courses: April 17 Edition"

MediaShift to Change Focus to Trainings, Events, Studio

Ch-ch-changes are coming to MediaShift, the publication I started more than 12 years ago as part of PBS. Starting today, the business will focus exclusively on our online trainings, including panels and peer group trainings, events like our private roundtables, and our studio work for outside companies and publishers. We will not be updating the website on a daily basis with feature stories, and we are suspending publication of our daily and weekly newsletters, as well as the weekly MediaShift Podcast. The EducationShift and MetricShift verticals and newsletters will not continue. Most of our staff has been let go. This was not an easy decision for me, but it was a necessary one. Running an independent online publication is incredibly rewarding but also very stressful and time-consuming. It is time for me to step away from this work to clear my head and consider what might come next. I have Continue reading "MediaShift to Change Focus to Trainings, Events, Studio"

What Research on ‘Measurable Journalism’ Tells Us About Tech, Cultural Shifts in Digital Media

Matt Carlson, Associate Professor at St. Louis University

Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surrounding news metrics and digital distribution platforms.” He wanted to examine journalism’s embrace of real-time audience data by shining a spotlight on “all the different actors involved, from reporters and editors and news management to engineers and salespersons at data analytic firms to the audience on the other end.” But first, he needed to find a term that tied everything together. “Measurable journalism” was the solution. In a special issue of the academic journal Digital Journalism, “Measurable Journalism: Digital Platforms, News Metrics, and the Quantified Audience,” nine researchers explore the implications of these technological and cultural shifts. Carlson, who edited the special issue and wrote an introductory essay, “Confronting Measurable Journalism
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