NEW YORK (AdAge.com) -- Walt Disney will rely on a cable-network executive to boost performance at its ABC broadcast outlet. The company has installed Paul Lee, who has led an overhaul at its ABC Family channel, to take the reins as head of entertainme...
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Last week I published this: "How 'Inception' Became the New World Cup (and/or Justin Bieber)." But guess what? Bieber himself is back, baby!
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NEW YORK (AdAge.com) -- When WikiLeaks released a huge cache of classified reports on the war in Afghanistan, it did so in a strange alliance that had The New York Times, The Guardian and the German weekly Der Spiegel coordinate a timed release of thei...
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NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency of record in the U.S. for its $36 million media planning and buying account.
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Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person ...
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It takes a brave brand to crowdsource an entire movie, but that's exactly what Honda did with its "Live Every Litre" campaign to promote the new CR-Z hybrid car.
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NEW YORK (AdAge.com) -- Usual drill: Ad agency gets acquired, founders get rich and employees, well, get to work for the new boss. But that's not the drill at digital shop New Media Strategies, acquired by Meredith Corp. back in 2007. When that de...
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NEW YORK (AdAge.com) -- ABC has abruptly parted ways with the architect of its fall prime-time schedule, just weeks before the new TV season is set to get underway.
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NEW YORK (AdAge.com) -- The chairman of the Federal Trade Commission told a Senate committee Tuesday the FTC is considering recommending a "do not track" registry akin to the "do not call" registry that could give consumers the choi...
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NEW YORK (AdAge.com) -- Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's ...
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