BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.
Inside the Upfront for China’s Only National TV Network
BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.
CBS Nearly Sold Out on Super Bowl XLIV
NEW YORK (AdAge.com) -- CBS is approaching a 90% sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, according to the network's head of sports sales, meaning the Tiffany network likely has only between six and 12 30-second ad spots left to sell from the 62...
Infiniti Integrates Deeper for Second Season of ‘Spectacle’
LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its...
Newsweek Seeks Investors for Arthur Frommer’s Budget Travel
NEW YORK (AdAge.com) -- Arthur Frommer's Budget Travel magazine is not shutting down, contrary to rumors, but its owner is seeking new equity investors for the title or even an outright sale, according to people familiar with the process.
Why Procurement Is Good for Media Agencies, and Why It Isn’t
NEW YORK (AdAge.com) -- Tara Comonte is the newly appointed chief operating officer of Interpublic Group of Cos.' Mediabrands and the first CFO to be inducted into the American Advertising Federation's Hall of Achievement Under 40, at a ceremony taking place today. She spoke with Ad Age about...
What Do Murdoch’s Customers Think About His Pay-Wall Plans and Google-bashing?
What do Rupert Murdoch's customers think of his stated intentions to erect pay walls at his newspapers around the world and possibly even block his publications from being indexed by Google?
Time.com Spins Off Technology Blog Into Standalone Website
NEW YORK (AdAge.com) -- Time magazine's website is bidding for a bigger piece of geeky audiences and technology advertisers today by moving its 3-year-old Nerd World blog out of Time.com, adding additional technology coverage and renaming it Techland.
Ford’s Breast-Cancer Awareness Effort Gets New Role on ’90210′
NEW YORK (AdAge.com) -- Ford Motor Co. hasn't been a big purchaser of advertising in the CW network's younger-audience-skewing programs, preferring "The Game" and "Everybody Hates Chris" in recent seasons to "Gossip Girl" and "One Tree Hill." Yet when Ford wanted to promote its Warriors in Pink breast-cancer...
Why News Corp. and Murdoch Won’t Quit Google
NEW YORK (AdAge.com) -- Pulling media sites out of Google search results is a bold idea, but there are many reasons to think it's not the future of the web. And if it's not the future of media companies as a whole, it's probably not even the future...
Church-State Wall Should Protect Integrity, Not Block Innovation
The fabled church-state wall, constructed to guard editorial integrity, somewhere along the way instead became a barrier to innovation.
