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Advertising Age – MediaWorks

Back Stories Are Overrated: A Prime Time Drama Delivers


Viewed both within and without a contextual framework, USA's "White Collar" proves a neat little surprise. No, it won't prompt viewers to recalibrate their opinion of the USA Network brand the way "Mad Men" did AMC, nor will it launch its creative team podium-ward on Emmy night. But...

M&M’s vs. Hershey’s Kisses — a Media Trick or Treat?


This Saturday, kids in neighborhoods around the country will dress up as their favorite witches and ghouls (or perhaps Sarah Palins and Bernie Madoffs) to do that trick-or-treating thing. Americans will fill their shopping baskets with a whopping 600 million pounds of candy during this Halloween season....

Pretty Fly Campaign


Out of the multitude of ways a brand can spread its message, using insects to do so must rate as one of the oddest. But that is exactly what German publishing house, Eichborn, did when it let a load of flies loose at a PR event.For a...

Good Grief: ‘Great Pumpkin’ Down 18% in Key Demo


MINNEAPOLIS (AdAge.com) -- Nostalgia ain't what it used to be. "It's the Great Pumpkin, Charlie Brown" -- a TV touchstone for millions of a certain age, had its annual run last night and was 18% lower rated in the ad-centric adult 18-49 demographic as it delivered a 2.8/8...

How Sunday Became TV’s Most Expensive Night


NEW YORK (AdAge.com) -- Is Sunday the new Thursday? For at least three TV seasons, Sunday has been the most expensive night of the week on broadcast TV for advertisers, according to Advertising Age's annual survey of ad prices for network programming in prime time.


Daffy’s Dancers First ‘Live’ in Cinema Ad


NEW YORK (AdAge.com) -- Moviegoers got more than they bargained for on Friday night, when dancers streamed onto the stage at New York City's Ziegfeld Theatre just prior to a showing of "Amelia." For three and a half minutes, ten dancers performed what Screenvision says is a first-of-its-kind...

ABC Beats CBS Repeats; ‘Castle’ Hits Season High


MINNEAPOLIS (AdAge.com) -- Night "A" of "Plan B" viewing of NBC's "Jay Leno Show" didn't go so well. After all, if "Leno" is ever going to regain the media mojo it enjoyed week one of the new season, it will be the during the first week of reruns...

Spike’s Scream Awards Draws Marketers, Movie Studios


LOS ANGELES (AdAge.com) -- If Hollywood has learned anything this year, it's that horror fans like to call the shots. And just as Paramount is letting consumers dictate the distribution of its breakthrough hit "Paranormal Activity," MTV Entertainment Networks' Spike is letting fan feedback influence every aspect of...

What’s Worth a Price Increase on TV? A Good Laugh


NEW YORK (AdAge.com) -- It seems a good laugh is more expensive these days. While the economy forced the big broadcast networks to lower ad rates for many of their most-popular programs during this year's TV upfront market, several top-name comedies were able to command better prices.

Yankees, Giants Games Score with Sunday Night Viewers


MINNEAPOLIS (AdAge.com) -- Frank Sinatra would have been smiling, because it was a New York, New York kind of night. On Fox, the New York Yankees won the American League Championship Series, beating the Los Angeles Angels to advance to the World Series, where they will play against...

Out of 25 Biggest Newspapers, Only Wall Street Journal Gains Circ


NEW YORK (AdAge.com) -- In newspapers' discouraging new paid circulation report, showing an average weekday decline of 10.6% from a year earlier, things are both a little better and a little worse than they seem. Among the 25 largest papers by weekday circulation, 15 reported double-digit drops and...

What NBC Gave Up in Ad Pricing for ‘Leno’ Prime-Time Show


NEW YORK (AdAge.com) -- Nothing may illustrate the risk inherent in NBC's much-scrutinized launch of "The Jay Leno Show" than a hard look at the drop in ad prices the General Electric network managed to get in the program's time slot this season.