Media

NEW YORK (AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media-buying firms.

BATAVIA, Ohio (AdAge.com) -- Expect to see less of Snuggie and ShamWow on TV in weeks ahead as one of the best-ever markets for direct-response buyers lurches in the opposite direction.

With apologies to David "Top 10" Letterman ... here's some lessons you can take away from NBC's Jay Leno experiment.

CHICAGO (AdAge.com) -- Tribune Co., which made news over the summer by taking over national-ad sales for rival Dallas Morning News, is teaming up with a larger group of newspapers it doesn't own in a bid to attract luxury retail ads.

MINNEAPOLIS (AdAge.com) -- Baseball may be America's pastime, but local markets matter, at least in the other competition, the Nielsen ratings race in the ad-centric adult 18-49 demographic. And evidently which network airs the series plays a factor as well.

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The folks at Trendrr -- the social-media tracking service -- just introduced something called Twitter sentiment analysis. The idea is that, by mapping certain words against the feelings they are typically meant to convey, you can get a sense of not only how many people are tweeting about...

I first met Jason Kilar at a Tribeca lunch spot last June, and it wasn't hard to be impressed by his impassioned mission to insert Hulu into a special place in the media ecology. He seemed to possess unbridled enthusiasm and the entrepreneurial acumen to master the technology,...

MINNEAPOLIS (AdAge.com) -- America's obsession with age played out on-screen, and in front of it, Wednesday night.

NEW YORK (AdAge.com) -- Iron Man and Spider-Man have been known to trounce super-villains such as the Vulture or the Mandarin. But can they conquer monster trucks and customized choppers? The question will be answered in the days ahead, as the characters' owner, Marvel Entertainment, partners with Harley-Davidson,...