Media

Is the next big idea in advertising as close as your radio dial? OK, that might be overstating it, but Lisa Cochrane thinks the long-forgotten medium needs some new attention.

Figuring out what's a trend vs. a subtrend on Twitter isn't easy. Especially in a week like this one. Take the Grammys, for instance. No surprise that the show tops our Top 10 Trending Topics on Twitter chart. But two pop stars who appeared o...

In reinventing one of the biggest media brands on the planet -- a process rare enough to be watched closely by Ad Age -- "Idol's" producers are dialing up the drama by throwing the contestants more curve balls. The result: a show tipped ...

If you ask this thetan, there's little better investigative fodder than the Church of Scientology's relationship with Hollywood, a link that has bestowed enormous awareness and maybe even a little credibility to a group that numbers, by one c...

If you ask this thetan, there's little better investigative fodder than the Church of Scientology's relationship with Hollywood, a link that has bestowed enormous awareness and maybe even a little credibility to a group that numbers, by one c...

Time Warner said late Thursday that Jack Griffin, the chairman and CEO of its Time Inc. magazine unit, is leaving after less than five months on the job.

On Twitter, 15 minutes can last for days. Consider the strange case of Esperanza Spalding, the (formerly) little-known jazz singer/bassist who won the Best New Artist Grammy on Sunday night. She's been a huge presence on Twitter since then largely...

LONDON (AdAge.com) -- A House of Lords committee wants to reduce the amount of advertising on British TV to only seven minutes per hour. Reducing the amount of advertising allowed would greatly improve the viewer experience, it said.

NEW YORK (AdAge.com) -- Repetition and the reliance on a winning formula were the keys to success in this year's Super Bowl. And no, we're not talking about the Green Bay Packers' passing game or its tenacious blitzing defensive schemes.

NEW YORK (AdAge.com) -- Awards shows have become extremely fertile ground for product placement, earning four slots among the top 10 shows ranked by brand appearances last month, according to research by Nielsen.

After almost 200 original videos and millions of collective views, you'd think Old Spice's "The Man Your Man Could Smell Like" might have overstayed his welcome. Well, think again! Turns out Isaiah Mustafa is still able to ring up t...

NEW YORK (AdAge.com) -- While Apple steadfastly clings to its 30% cut of magazine subscriptions sold through its App Store, Google just made a better offer, allowing publishers to keep 90% of their tablet subscription revenue -- and possibly higher.