Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad
Lakers star Kobe Bryant upset some people last year when he appeared in a violent "Call of Duty" commercial last year, but the NBA decided not to intervene, commissioner David Stern explained. "There's a lot we do that can be viewed...
Microsoft Ad Sales Chief Carolyn Everson Jumps To Facebook
NEW YORK (AdAge.com) -- After just nine months in charge of global ad sales at Microsoft, Carolyn Everson jumped ship for Facebook.
Popular Science Accepts Apple’s Terms, Starts Selling iPad Subscriptions
NEW YORK (AdAge.com) -- Popular Science has become apparently the first magazine to accept the iPad subscription plan that Apple detailed Tuesday morning.
Apple’s Steve Jobs Finally Makes iPad Subscription Offer to Wary Publishers
NEW YORK (AdAge.com) -- Apple announced Tuesday that it would enable iPad subscriptions, a key business model for all types of media, including magazines, newspapers, music services, video and games. In some regards the plan appears to meet many publi...
WPP’s Kinetic Launches Shopper-Marketing Practice S2B
LOS ANGELES (AdAge.com) -- Shopper marketing may not seem sexy, but increasing investment from giant packaged-goods marketers is making it a more attractive focus for ad agencies. Now WPP's Kinetic unit, which focuses on out-of-home media buying ...
See the Most Effective Magazine Ad Campaigns of 2010
NEW YORK (AdAge.com) -- Apple's ad campaign introducing the iPad, and then relentlessly flogging it, proved to be one of the most effective in magazines last year. Not every campaign here is the most groundbreaking, perhaps, but maybe not every...
See the Most Effective Magazine Ad Campaigns of 2010
NEW YORK (AdAge.com) -- Apple's ad campaign introducing the iPad, and then relentlessly flogging it, proved to be one of the most effective in magazines last year. Not every campaign here is the most groundbreaking, perhaps, but maybe not every...
Top-Rated Grammys Since 2001 Also Regain Grip on Young People
LOS ANGELES (AdAge.com) -- Last night's Grammy Awards dominated not just Twitter but the ratings, making it the most-watched Grammys since 2001 and the youngest-skewing since 2004.
From Clooney to Kardashian, Who Almost Starred in Best Buy’s Bowl Spot
NEW YORK (AdAge.com) -- Best Buy's first Super Bowl ad starred Ozzy Osbourne and Justin Bieber, but the marketer had considered something like nine different celebrity possibilities for the spot, from George Clooney to Kim Kardashian to Jay Z. Fin...
Among Print Perils, Romance Novels Still Getting Love
NEW YORK (AdAge.com) -- Americans' infatuation with technology isn't hurting their relationship with old-fashioned romance novels. Titles such as "Storming the Castle" and "Goodnight Tweetheart" actually have a lot to say ...
How ABC Keeps Fans in Love With ‘The Bachelor’
NEW YORK (AdAge.com) -- Not too long ago, "The Bachelor" seemed to be on its last rose. But like the relationships depicted on this long-running reality program, the connection ABC's "The Bachelor" has cultivated with its audie...
Is Watson a Sign of Progress or Case of Man vs. Machine?
What if a computer can answer questions better than some of our fastest-thinking humans can? At what point do we become their servants? Or have we already? These are some of the questions I had as I squared off against an IBM supercomputer in a game of...
