Advertising Age – MediaWorks

One of the last things urban Londoners can normally expect to experience is a rural style "pick your own" field in the heart of the city -- but that's exactly what Heinz created for two days this month in London's fashionable Soho S...
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NEW YORK (AdAge.com) -- The Wall Street Journal will start delivering coupons inside its Weekend Edition this Saturday, furthering its push to become a full-service newspaper. The appearance of coupons for everyday items might be a bit jarring, however...
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NEW YORK (AdAge.com) -- In a sign of how technology and consumer patterns are forcing change in traditional media-industry organizations, CNBC said Thursday it had named a chief revenue officer, a new position at the network intended to make money from...
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NEW YORK (AdAge.com) -- Given its gargantuan membership and privately held status, Facebook's revenue has long been a favorite guessing game for observers from Silicon Valley to Wall Street. But a new estimate from eMarketer says the company will...
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So-called net neutrality -- the notion that all information on the internet should be given the same traffic priority -- has been a buzzy topic lately because of rumors that Google and Verizon have been building some sort of anti-net-neutrality partner...
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NEW YORK (AdAge.com) -- At a time when every brand wants to master social media, what's a marketer like JetBlue, which is already pretty darn good at it, to do when it's muzzled by lawyers?
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I didn't expect the debate over the construction of a mosque near Ground Zero in New York to go away any time soon, but I was hoping it would carry on over there, well outside the world of advertising. But, no.
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You have to tip your hat to the latest trailer making the rounds for "Scott Pilgrim vs. the World." This is not just any trailer -- it's an interactive trailer.
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LOS ANGELES (AdAge.com) -- In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cr...
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The truth is, thousands of tech/creative/editorial people and hundreds of companies are transforming the media landscape. And some of the most exciting innovations are actually coming from much-maligned "traditional" or "mainstream"...
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