SI Adds App Subscriptions, but Digital Costs More Than Print Alone
NEW YORK (AdAge.com) -- Time Inc. launched its version of the digital future of magazines Friday -- introducing a single subscription for print, computers, tablets and mobile devices -- but gave no update on if and when this would include subscriptions...
On Twitter, Britney Spears Trumps Lady Gaga. And the Super Bowl. And That Bieber Kid. And Egypt
I'm going to go ahead and jump right to the No. 2 entry on our weekly Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend. It's the hashtag meme #iDontUnderstandWhy, used to promulgate such m...
On Twitter, Britney Spears Trumps Lady Gaga. And the Super Bowl. And That Bieber Kid. And Egypt
I'm going to go ahead and jump right to the No. 2 entry on our weekly Top 10 Trending Twitter Topics chart -- produced, as always, with our editorial partner What the Trend. It's the hashtag meme #iDontUnderstandWhy, used to promulgate such m...
Despite HP Deal With Time Inc., Magazines and Apple Still Stuck on iPad Subscriptions
NEW YORK (AdAge.com) -- It suddenly feels like Apple and publishers must be close to a deal on selling subscriptions to magazines' iPad editions. But the most promising model, which asks you to let publishers send you information about related pro...
Al Gore on Keith Olbermann, ‘SportsCenter’ and MSNBC
NEW YORK (AdAge.com) -- Keith Olbermann was "the person most responsible for innovating and establishing" SportsCenter on ESPN, and "more responsible" than anyone else for the success of MSNBC, Current TV Chairman Al Gore said in Ne...
Groupon Pulls Controversial Super Bowl Ads
Though it looked like Groupon would try to weather the storm of controversy created by its Super Bowl ad, according to a blog post by CEO Andrew Mason, the group-couponing company is throwing in the towel.
Brands on U.S. Sports Jerseys? Probably Just a Matter of Time
NEW YORK (AdAge.com) -- A new study by independent media shop Horizon Media reveals that sports jerseys are prime real estate for marketers. How prime? The study finds that corporate sponsorships on sports jerseys could generate more than $370 million ...
Virgin America on Why Twitter, Facebook Are More Important Than TV
NEW YORK (AdAge.com) -- Virgin America's top marketer, Porter Gale, spoke with Ad Age about the revenue streams social-media outlets are starting to generate, what legacy carriers can learn from its use of social media and whether it will ever bec...
Belvedere Vodka Partners With R&B Star Usher
CHICAGO (AdAge.com) -- Ciroc has Diddy. Now Belvedere has Usher. The R&B star will be the face of the vodka brand's new social-cause campaign.
NFL Super Bowl Ad: A Side-by-Side Look
One of the Super Bowl ads that pleases pretty much everyone -- consumers, ad professionals, vegetarians, heathens, the religious -- was the NFL promo featuring 20 different sitcom "families" decked out in NFL gear. Here's a look at the a...
U.K. Commission Rules Journalists Can Report on Tweets
LONDON (AdAge.com) -- Brands and celebrities are getting used to negotiating the potential hazards of a Twitter account, but anonymous middle-level managers don't expect their personal tweets to land them in the media spotlight. Maybe they should,...
Drexler, Fajen Start Media Agency Consultancy, Attacking Current Consultants’ Reviews
NEW YORK (AdAge.com) -- Longtime agency executives Mike Drexler and Steve Fajen have formed a consultancy to help marketers choose media agencies, arguing that bad practices during agency searches are underserving advertisers.
