Advertising Age – MediaWorks

LOS ANGELES (AdAge.com) -- In the past three years, it seems "Make me a branded web series" has become the new "Make me a viral video" for marketers, with brands as varied as Ikea, Procter & Gamble, Toyota, Kraft Philadelphia Cr...
Read more »

The truth is, thousands of tech/creative/editorial people and hundreds of companies are transforming the media landscape. And some of the most exciting innovations are actually coming from much-maligned "traditional" or "mainstream"...
Read more »

While popular with older consumers, the Australian telecom company Telstra was keen to attract a younger generation of customer. It decided to add to the party spirit with "Cabbie-oke," essentially a mobile karaoke booth in the back of a Tels...
Read more »

As you'd expect, "Mad Men" fell, in its second week, as a Twitter meme -- to a one-hour peak of 1,281 tweets. "Rubicon" is already closing in on half that level, with a one-hour peak of 537 tweets the same night. Those aren&#03...
Read more »

For this latest edition of Dumenco's Media People -- an ongoing series of conversations with media grandees -- I interviewed longtime print guy Keith Blanchard, most famous for being the founding editor in chief of the U.S. edition of Maxim.
Read more »

Real-time buying and selling of ads through automated NASDAQ-like exchanges are the rage in online display advertising. So it would make sense that the same trend would take hold in video advertising, right?
Read more »

While HSN's "Eat Pray Love" promotion is not the kind of sexy, original content program that generates a lot of attention as the next great example of branded content, it does offer some creative structural approaches for brands to start...
Read more »

NEW YORK (AdAge.com) -- In the past couple of years, MPG's North American operations have had a lackluster track record. It was in late April that the head of the region, Shaun Holliday, exited and the agency -- in what it said was a demonstration...
Read more »

In Japan QR codes -- two-dimensional images containing encoded data -- are found on everything from business cards to kumquats. They are soon to be ubiquitous in the West in advertising and marketing, and in New York City garbage trucks are leading the...
Read more »

NEW YORK (AdAge.com) -- Websites from Fox Sports, the New York Daily News, the San Antonio Express-News, the Houston Chronicle, the San Francisco Chronicle and others are trying a new system to fight, or rather accommodate, web surfers' fleeting a...
Read more »