Media

My colleague Rupal Parekh published a terrific piece titled "The Seven Stages of Committing a Social-Media Sin," in which she examined the aftermath of the Kenneth Cole #Cairo tweet controversy. "Each time a brand experiences a social-me...

The sorry state of advertising affairs was certainly on display at the Super Bowl ad fest. The few commercials that worked were simple and straightforward. They started with a basic premise about the product and they drove it home in a compelling and u...

DETROIT (AdAge.com) -- The 2011 Ford Explorer was redesigned to get up to 27 mpg on the highway, a far cry from the 19 mpg of its predecessor. And sales were up 73% in January vs. a year ago. But what really has Explorer communications manager Eric Pet...

I think now we can safely say that Groupon doesn't do anything by half-measures. Its first national retail deal was big: The Gap. Its foray into TV advertising: Super Bowl XLV, baby. And its first gaffe? That was huge, too.

NEW YORK (AdAge.com) -- Volkwagen's "The Force" spot was this year's Super Bowl commercial you liked best. Its performance for brand recall, though, wasn't as strong. See the full Nielsen lists of most-recalled and best-liked s...

NEW YORK (AdAge.com) -- Outspoken TV host Keith Olbermann, fresh from exiting NBC Universal's MSNBC, said Tuesday that he would join Current, the independent cable outlet backed by Al Gore. He will be the channel's "chief news officer.&q...

Morgan Spurlock is simultaneously taking on and taking advantage of product placement in his documentary "Pom Wonderful Presents: The Greatest Movie Ever Sold," which just made a widely noted debut at Sundance. Now he's put naming right...

NEW YORK (AdAge.com) -- Sarah Chubb, the longtime head of Conde Nast's web operations whether atop Conde Nast Digital or its predecessor CondeNet, is leaving to "explore other opportunities," the company said today.

NEW YORK (AdAge.com) -- So much for concern over small-market teams: The Super Bowl continues to break its own ratings records.

This may sound almost un-American, but perhaps the time has come for Super Bowl stalwarts PepsiCo and Anheuser-Busch to take themselves out of this particular game.

NEW YORK (AdAge.com) -- Sometimes, some of the most notable Super Bowl ads come not from advertisers ponying up millions of dollars, but from the network airing the game. While Fox didn't top the stunt CBS pulled off during last year's Super ...

Heading into Super Bowl weekend, Network Solutions figured it would try to take an online jab at Go Daddy's sleazy ads. The scenario? A short documentary look at Cloris Leachman, playing an aging, raunchy Go Daddy-esque woman waiting by the phone,...