As Super Bowl MVP, Packers Quarterback Rodgers Likely to Score Endorsements
NEW YORK (AdAge.com) -- Green Bay Packers quarterback Aaron Rodgers has often been mentioned in the same breath as Peyton Manning and Tom Brady when it comes to elite QBs in the National Football League. But now that he's led the Packers to the Su...
AOL Bets $315 Million on Arianna, Buys Huffington Post to Build ‘New American Media Company’
NEW YORK (AdAge.com) -- In one of the biggest digital publishing deals in recent memory, AOL has agreed to pay $315 million for the Huffington Post, the pioneering web-only newspaper co-founded by Arianna Huffington. The move is CEO Tim Armstrong'...
Eminem’s ‘Recovery’ Brings Super Bowl Spots, Super Sales
NEW YORK (AdAge.com) -- In Lipton Brisk iced tea's Super Bowl spot, a Claymation version of Eminem hops from scene to scene describing his demands for doing commercials -- hot chicks, filming at his own house, recording his own songs. When a corpo...
Watch All the Super Bowl XLV Spots
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Want to watch Chrysler's opus again, or do you just want to see the celebs, like Eminem, Bieber and Timothy Hutton? Never fear, Ad Age has gathered them all up and presents them here ...
The Daily Gets a Super Bowl Spot but Won’t Pay $3 Million
NEW YORK (AdAge.com) -- It's nice to have family. Super Bowl viewers today will see a commercial for The Daily, News Corp.'s new iPad newspaper, but that doesn't mean The Daily is suddenly boosting its $30 million launch cost by another ...
Who’s Buying What in Super Bowl 2011
NEW YORK (AdAge.com) -- Commercial time during today's Super Bowl on Fox has been sold out since October, but who's promoting which brands during the annual gridiron classic has only gradually become clear as game day approached. Marketers ...
Super Bowl Commercials Lose the ‘Ta-Da!’ Factor
A decade ago, when I was part of a team here at Fallon creating the Super Bowl spots for Electronic Data Systems, the culture around Super Bowl advertising was still "Loose Lips Sink Ships." We treated both "Cat Herders" and &quo...
Chrysler to Run Two-Minute Ad in Super Bowl
NEW YORK (AdAge.com) -- In what may be a first for Super Bowl advertising, Chrysler intends to run a commercial approximately two minutes long, taking over an entire commercial break in the process.
See Chevy’s Super Bowl Spots Before the Game
GM's Chevy brand is back in the Super Bowl with five spots for varying models including Cruze, Silverado and Volt. And the spots have already been made public on YouTube and on Chevy's Facebook page. You can see them all here. What do you thi...
The Daily Revives CD-ROMs, Gladwell Scoffs at Twitter and Kenneth Cole Scuffs His Shoes
Rupert Murdoch and some high-level folks from Apple who are distinctly not Steve Jobs released what may or may not be the future of media this week. Everyone had an opinion about The Daily, a rather large and expensive news organization whose wares wil...
Magazines’ Newsstand Struggles Continue, but Not Without Bright Spots
NEW YORK (AdAge.com) -- Magazines' newsstand sales fell again in the second half of last year, publishers said, although there were some bright spots. Wired benefited, for example, from sales of its iPad edition.
Luxury Flash-Sale Sites Take On the Travel Sector
Following their rapid success in the luxury apparel market, members-only flash-sale sites like Gilt Groupe, Rue La La, and Hautelook have been expanding into complementary verticals. The latest trend? Travel.
