There are a few things you can do with a printed newspaper that you can’t with websites: start a fire, wrap a present or make paper-mâché. But you can also eat it. Todd Wheeler of the marketing company US Ink is working to get flavor strips into food advertisements. He says they could provide a much-needed new revenue stream for newspapers.
Robert Kenner set out to make a documentary about the food industry, thinking he’d hear from both activists and industry insiders. But he quickly realized that the insiders wouldn’t talk, farmers who did suffered consequences and, by the way, he needs a lot more lawyers. Kenner says the process was “Orwellian.”
Kevin Mattson is a historian who’s written about the food industry’s original scourge, Upton Sinclair. Sinclair is famous for writing “The Jungle,” a novel that exposed some of the more stomach-turning goings-on in meatpacking factories at the turn of the century. Mattson discusses some of the surprising facets of Sinclair’s life, like his mediocre talent as a novelist and his failed run for the governorship of California.
You discover that your mother has a long-lost sister who was reportedly institutionalized as a child. But you’re a journalist, so you dig deeper. Steve Luxenberg, associate editor of the Washington Post, talks about his experience unearthing the ghosts in his family’s closet.
Online advertising is a delicate balance. Most of us like ads tailored to our interests and don’t mind sacrificing a little privacy for something that helps fund free media, search and email. But just how much information are we willing to give away, and do we trust who has it? Randall Rothenberg, head of the biggest online ad association, says never fear, his industry wants what’s best for everyone.