Facebook Now Lets Marketers Serve Ads to People Who Visit Their Real-Life Stores


Facebook will now let advertisers put digital ads in front of people who previously visited their real-life stores or those of their competitors. Although companies like Google offer offline measurement that helps marketers figure out whether their online ads led to physical store purchases, Facebook is now serving ads to people based on their physical travels. Its advertisers can also buy against larger groups of so-called lookalike audiences that resemble physical-store visitors in certain ways , or exclude people who have already visitied certain retailers -- for promotions aimed at new customers, for example. Large Facebook advertisers can also serve ads to people who actually made offline purchases, as well as to their lookalikes. Continue reading at AdAge.com

Curt Schilling Continues Crusade Against ESPN: ‘Most Racist People in Sports Are at the Station’

Fired ESPN analyst Curt Schilling claims his former network is a hotbed of racism in the sports world. While appearing on Fox & Friends, Schilling chimed in on the recent ESPN controversy in which SportsCenter anchor Jemele Hill called President Donald Trump a white supremacist on Twitter — an issue he feels especially passionate about as he was fired from the network for making controversial right-wing comments. After Fox & Friends host Ainsley Earhardt made a comparison between Hill’s political comments and Schilling’s, implying that the conservative got fired for doing it while the liberal did not, the former Red Sox pitcher responded:
“Her calling [Trump] a racist is not a surprise. Disney and ESPN have stopped giving all pretense of objectivity Continue reading "Curt Schilling Continues Crusade Against ESPN: ‘Most Racist People in Sports Are at the Station’"

Matt Lewis: I Wish Jimmy Kimmel Would Focus on Being Funny Instead of Giving Health Care Advice

Conservative columnist and CNN contributor Matt Lewis thinks Jimmy Kimmel should stick to comedy and stop talking about health care. Kimmel advocated for the Affordable Care Act again last night, and he also used his monologue to go on a major tear against conservative critics who have dismissed him as a Hollywood elitist who doesn’t have a clue what he’s talking about. The remarks attracted interest on CNN Newsroom, and Lewis snarked that “I always turn to millionaire comedians for my health care public policy.” “I wish [Kimmel] would focus on being funny a little bit more than trying to give health care advice, but that’s beside the point,” said Lewis. “I don’t think [the Graham-Cassidy bill] is going to pass.” Lewis went on to explain that the GOP is struggling to provide a level of healthcare coverage to match Obamacare while also cutting back on the amount Continue reading "Matt Lewis: I Wish Jimmy Kimmel Would Focus on Being Funny Instead of Giving Health Care Advice"

AI is going to be helpful for personalizing news — but watch out for journalism turning into marketing

What are the most useful ways to bring artificial intelligence into newsrooms? How can journalists use it in their reporting process? Is it going to replace newsroom jobs? A report out this week from the Tow Center for Digital Journalism looks at how AI can be adapted to journalism. It summarizes a previously off-the-record meeting held back in June by the Tow Center and the Brown Institute for Media Innovation. (Full disclosure: Nieman Lab director Joshua Benton was part of the meeting.) Among the report’s findings: — AI “helps reporters find and tell stories that were previously out of reach or impractical.” Three areas where AI can be particularly helpful in the newsroom: “Finding needles in haystacks” (discovering things in data that humans can’t, which humans can then fact-check); identifying trends or outliers; and as a subject of a story itself: “Because they are built by humans, algorithms Continue reading "AI is going to be helpful for personalizing news — but watch out for journalism turning into marketing"

Suspected Russian Propagandists Organized Dozens of Trump Rallies in 2016

Suspected Russian operatives organized dozens of pro-Trump rallies during the 2016 presidential election, according to a new Daily Beast report. The report focuses on Facebook group “Being Patriotic,” which boasted 200,000 followers before it was removed from the site in August 2017:
Being Patriotic had 200,000 followers and the strongest activist bent of any of the suspected Russian Facebook election pages that have so far emerged. Events promoted by the page last year included a July “Down With Hillary!” protest outside Clinton’s New York campaign headquarters, a September 11 pro-Trump demonstration in Manhattan, simultaneous “Miners for Trump” demonstrations in Philadelphia and Pittsburgh in October, and a pro-Trump rally outside Trump Tower last November, after his election victory.
As the Daily Beast notes, the demonstrations organized by the group “appear to be the first case of Russian provocateurs successfully mobilizing Americans over Facebook in direct support of Donald Trump.” Continue reading "Suspected Russian Propagandists Organized Dozens of Trump Rallies in 2016"