CNN Reporter Assists In Birth Of Calf

It's Friday in August, and people like animals, so via Media Monitor Jon, here's a video of a CNN reporter, Deborah Feyerick, assisting in the birth of a calf. It is a long, difficult task, which CNN covers in exacting and graphic detail. Watching Feyerick perform under pressure calls to mind the all the hands-on reporting Anderson Cooper did in the aftermath of Hurricane Katrina, absent anything even remotely high-stakes.

As you might expect, CNN got the exclusive.

So there you have it. This is the most meaningful contribution the media has made to health care reform.

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Bill O’Reilly Tops NBC, Not Just MSNBC, In Total Viewers Last Night

Cable news ratings, August 20, 2009: Check out the highlights, and see the full ratings below:

Bill O’Reilly didn’t just have the program with the most total viewers on all of cable news last night – he actually beat a network. And it’s one he’s battled with before – NBC. The Factor’s 3,512,000 total viewers topped re-runs of 30 Rock and Parks & Recreation at 8pmET.

Anderson Cooper had the top-rated non-FNC show in the demo for CNN at 10pmET. In total viewers, the win went to MSNBC’s Rachel Maddow at 9pmET.

• O’Reilly had nearly 400,000 more demo viewers than 2nd place Sean Hannity.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

562

Blitzer

133

Matthews

136

Prime

155

6 pm Baier

525

Blitzer

89

EdShow

141

Prime

123

7 pm Shep

500

Dobbs

123

Matthews

196

Issues

195

8 pm O’Reilly

1056

Brown

178

Olbermann

291

Grace

247

9 pm Hannity

660

King

283

Maddow

277

Issues

139

10 pm Greta

531

Cooper

315

Olbermann

236

Grace

256

11 pm O’Reilly

532

Cooper

203

Maddow

176

Showbiz

227

TOTAL DAY 423 170 144 146
PRIME TIME 753 259 268 212
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2170

Blitzer

610

Matthews

529

Prime

240

6 pm Baier

2022

Blitzer

468

EdShow

540

Prime

272

7 pm Shep

1760

Dobbs

532

Matthews

760

Issues

501

8 pm O’Reilly

3512

Brown

686

Olbermann

1029

Grace

715

9 pm Hannity

2630

King

1050

Maddow

1085

Issues

439

10 pm Greta

2021

Cooper

916

Olbermann

653

Grace

566

11 pm O’Reilly

1549

Cooper

540

Maddow

396

Showbiz

497

TOTAL DAY 1559 589 444 330
PRIME TIME 2726 885 925 564
Data by Nielsen Media Research. Live and same day (DVR) data.

Old Friends Works a New Approach to Getting Distribution

The raison d’etre of a series pilot is simple — there’s no way to be sure a concept will work on the screen until you go ahead and shoot it. But sometimes the only way to know for sure that the premise of your clever urban comedy web series works is to go ahead and shoot more than the first episode.

Written by and starring Tim Curcio and Nick Ross, Old Friends is extremely simple in concept: Two guys run into each other on the streets of New York, except that while Nick remembers Tim as a good friend from high school, Tim knows Nick as the guy who took his wife’s virginity — and as such, hates his guts. That initial meeting is cleverly scripted — one of those encounters where the two people talking are having two different conversations — but as a standalone it’s awfully slight, and as the first episode of a series you’re not sure what will happen next.

Fortunately, Curcio and Ross, working in partnership with Crossroads Media, have kept on going. Four out of six total episodes of Old Friends have been released online, expanding upon Nick’s growing intrusion into Tim’s otherwise content life. It’s kind of like Single White Female, except Nick Ross has nicer cheekbones than Jennifer Jason Leigh and Tim’s the only one who thinks that Nick’s stalker-ish obsession with Tim and his wife is weird.

Ross came to our attention last year when his series Park Bench won our Pier Screenings Pilot contest, and teaming up with Curcio has lead to an even sharper dynamic. Shot guerrilla-style by Matt Cady, the series has a simple, clean look that keeps the comedy well-honed, and the package has done well so far. The first and second episodes placed 1st and 3rd, respectively, at the last two Channel 101 NY fest screenings, and the series may also screen at the New York TV Fest in September.

In the meantime, Crossroads Media is seeking partners to distribute the series and bring on brand sponsors, hoping to get financing to complete the 10-episode first season as well as a second. And the interest they’ve received so far is entirely a result of the completed episodes. “The fun of these later eps is that they really demonstrate how the series will grow and evolve past the basic premise,” said David Title, director of new media for Crossroads. “The trick is always making a story that will continue to engage after the initial setup wears off, and Tim and Nick have really convinced me they have the ideas to make this happen.”

It’s not an approach that would work for everyone, but if you’re the creator of a series with low overhead and plenty of potential, the six-episode pilot might be just the way to sell it.


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‘Project Runway’ Worth Fighting For


MINNEAPOLIS (AdAge.com) -- Bravo and Lifetime's catwalk catfight over which network would get the rights to run "Project Runway" delayed the debut of season six until last night, when the victor, Lifetime, premiered the program. Like all reality TV, the conflict seemed to only increase audience interest, as "Runway" ran away with the top rating in cable and beat all but two network shows as well.