Media

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Reflections of a Newsosaur

Engagement: The new digital metric

Everyone knows you have to measure things correctly to manage a business well. But the converse of this axiom is that you can get into a lot of trouble if you measure the wrong things. Unfortunately, this has happened in the newspaper industry with r...

How newspapers are losing next-gen readers

A new study shows the dramatic degree to which consumers under the age of 40 have repudiated newspapers.The must-read report, which was released Monday by the Pew Research Center’s Project for Excellence in Journalism, found an alarming disconnect be...

Time for a sales tune-up

Though newspaper ad sales have been sliding steadily for 5½ years, many publishers have yet to take a deep look at the four components necessary for a healthy and forward-looking revenue program. They are Products, Process, People and Pride. If your ...

Abramson faces toughest test of any NYT boss

Jill Abramson will have a tougher job than any of her predecessors when she becomes executive editor today of the New York Times, because she is being thrust into completely uncharted territory where she will have to choose between two irreconcilable p...

Newspapers need a jolt of Silicon Valley DNA

I started my career as a newspaperman, became a Silicon Valley CEO and work today as a consultant helping media companies understand technology and helping technology companies understand the media. Here’s what I have learned:The talented people in...

How harsh should an obit be?

It’s ordinarily an honor to merit an obituary in the New York Times, but it didn’t work out that way for Sherman White, who was treated rather roughly in his sendoff for a 60-year-old mistake.The obit for the former college basketball star pubish...

Get ready for mobile payments

It’s not a matter of if, but when, your ever-smarter smart phone replaces currency and credit cards as the way you pay for everything from a latte to a load of lumber for the deck you have been meaning to build.The arrival of mobile payments will r...

Will business model ‘stabilize’ for newspapers?

Quizzed by securities analysts last week about his company’s disappointing financial performance, the best McClatchy boss Gary Pruitt could say was that he hopes the newspaper “business model will stabilize” at some unspecified point in the futur...

Why journalists need to build their own brands

Gene Weingarten recently wrote a deft and snarky column in the Washington Post suggesting that journalism educators should have their butts sizzled for telling students to pay attention to building their personal brands.As one of those* Weingarten woul...

Murdoch scandal staining rest of media

Like an unchecked oil spill, the toxic and oozing News Corp. scandal is staining the already less than stellar image of the rest of the press, too.On my semi-annual visit to friends and family in the Midwest, I was asked time and again how frequently A...

Why newspapers can’t stop the presses

With newspaper ad sales falling at an unexpectedly abrupt rate, many publishers at mid-year were laying off staff, requiring unpaid furloughs, consolidating plants and taking other measures to buttress their bottom lines.Although some analysts have int...

How to sell content by making it easy to buy

A resolute consortium of media companies in, of all places, Slovakia appears to be proving that you can charge for digital content, so long as you (a) hang together as a group and (b) make it simple for the consumer to pay.The companies, which include ...