Why not use research to edit the paper?

Despite the recent uproar at the Chicago Tribune over road-testing stories with consumers prior to publication, there is nothing wrong with editors using market research to shape their publications.More of them should do it. And it’s pretty easy, too, as I’ll discuss in a moment.Well-executed research is a valuable tool for the managers of any consumer-oriented business. The long-running plunge

Pulling Boston Globe back from the brink

A simple compromise on lifetime job guarantees is the right answer to breaking the impasse between the Boston Globe and its largest union, the Boston Newspaper Guild.The compromise would be for the union to abandon the archaic concept of preserving lifetime jobs for its most senior members – and for the Globe to agree to fund an enriched severance payment to any “lifetime” employee who is laid

Finally, someone makes hyperlocal pay

Richard M. Anderson, a publisher serving four Maine communities, has found a way to generate as much as a fifth of his ad revenue through hyperlocal websites featuring, among other things, blogs that are sponsored and maintained by local merchants. He tells how he does it in this guest commentary.By Richard M. AndersonIs the newspaper business sustainable? Not any more. Is the community network

A tale of two very different journalism start-ups

One journalism start-up tries to restore things to the way they were. The other is looking to a different future. Bill Grueskin, academic dean at Columbia University’s Journalism School and a former managing editor of WSJ.Com, compares them in this guest post.By Bill GrueskinYou can learn a lot about where journalism is headed by looking under the hoods of two new startups.The companies –