Study Finds Instagram is Most Effective Social Platform for Nonprofits

Our Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers. Which social networks are most effective? How often do nonprofits post? What types of posts perform best? Finding answers to these questions is surprisingly difficult. In an effort to provide nonprofit marketers with better benchmark data, we performed an analysis of the Twitter, Facebook, and Instagram accounts of the 100 largest nonprofits in the United States. You can download a free copy of our study on how nonprofits use social media here. There are a ton of important insights in the full study, but perhaps the most interesting finding is how much higher engagement rates on Instagram are compared to Twitter and Facebook. For example, the median post for a
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Making Sure Your Site Adheres to GDPR “Cookie” Policies

General Data Protection Regulation (GDPR) is a new set of rules issued by the European Union (EU) designed to give citizens more control over their personal data. From a web perspective, it requires Web sites that reach a European audience to actively inform site visitors of what data is being gathered by the site via cookies, and to offer those visitors the choice to opt in or out of having that data collected. This mandate means that Web site owners must implement functionality to satisfy these laws, or face extremely punitive fines from the EU. Chances are you’ve already encountered Web sites responding to these new laws. When arriving at such a site you typically see a message, usually at the bottom of the page, indicating that the site collects cookies. This message specifies some details about the cookies, and then gives you the option to opt in or out
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What Really Happened: Facebook’s Algorithm Change

At the beginning of the year, Mark Zuckerberg announced that Facebook was changing its newsfeed algorithm. Users could expect to see more content from friends and family. And less for organizations and pages. Businesses started panicking. Facebook was already a play to pay environment – on average, only 2.6 percent of your audience was seeing your organic posts. So, once the new algorithm was introduced, marketers expected a catastrophic decline in organic reach. Some even speculated it was the end of Facebook for businesses. Speculation is great and all. But now it’s been a few months since the change. So I wanted to know…what really happened?  

Here’s what I did

I don’t know exactly when the new algorithm was introduced. But since Zuckerberg made the announcement in January, we can assume they flipped the switch that month. I wanted to look at the average organic reach for my
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You’ve just launched your association website. Now what?

So you’ve done it. Your association has launched their brand new website and all is well with the world! Your months of hard work have paid off, which that means you can finally relax…or does it? While this may have once been considered the end of your online story, we now know launching your website is just the first chapter. If you want to capitalize on your new site and grow your reach, traffic, and engagement, taking the time to put an effective digital strategy in place can make all the difference. And while there’s dozens of ways to approach this challenge, here’s a few post-launch tactics we love that can help make your website an incredible marketing tool for your association.  

Make data-informed decisions with analytics tracking

One of the easiest ways to report on the ROI of your new website is analytics tracking. Detailed tracking codes can
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Brick Factory’s Nine Favorite Drupal Modules

Drupal is well known as an incredibly robust content management system, or CMS. Brick Factory uses Drupal for most of the websites we create, both for our customers, and for ourselves. One of the factors of Drupal that makes it so very versatile is the ability to add Drupal Modules.

What is a Drupal Module?

I'm not talking about this kind of Mod, but I do love the style!
I’m not talking about this kind of Mod, but I do love the style!

One way to think about Drupal Modules is in the context of video games. Many games start out with a standard set of features, perhaps a boring person with a boring car. But the game allows users to enhance those features. They can add a cool sound system or a flashy paint job to the car. A Drupal Module, or Mod, is an optional installation to extend, expand, and customize Drupal’s functionality.There are Mods for basically every function you
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Delegating Work: A Super Zippy Guide to Releasing Your Death Grip on Control

Most of my conference sessions are inspired by the real-life problems we struggle with as a firm. For this year’s DrupalCon in Nashville, I tackled a challenge that most managers face at some point – how to delegate work to their team. Trusting your team members to take on work that you are already doing successfully is tricky for a number of reasons. You have to give up some control over how things are done. You have to set aside time to pass on information, answer questions and figure out a game plan for overseeing the work. And for those of us in technology, it can feel like you aren’t doing “real work” when you move from coding/contributing to managing. But at the end of the day, being a manager is about bringing your employees up to your level. Delegating gives your team a chance to learn and grow, and
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