You, a nonprofit employee, are preparing for the biggest fundraising event of the year: giving season. Website call to actions? Check. Social media ramped up? Check. Game face? Double check. All that’s left is email. Between the newsletters and narratives, email subject lines sometimes get neglected as a fundraising tactic. By doing so, nonprofits miss an opportunity to leave a lasting impression on their donors.
Think of email subject lines as the elevator pitch of your nonprofit. You have mere seconds to strategically “sell” your nonprofit to users, so you need to pack a lot of punch in a just few words.
In case you’re not convinced, let’s start out with the big picture. Why should nonprofits care about email marketing?
Emails notify donors and interested parties about what your nonprofit has been up to, which can mobilize volunteers and increase donations. Keeping followers in the loop about your organization
Remember the ALS Ice Bucket Challenge from a few years ago?
It was a social media phenomenon where people challenged friends on social media to pour a cold bucket of ice water over their heads to raise awareness about ALS. Once called out, people either posted a video of themselves completing the Challenge or donated money to an ALS charity. Many people did both.
The Challenge went viral. More than 2.4 million ice bucket videos, many featuring celebrities, were uploaded to Facebook.
The Ice Bucket Challenge was a giant windfall for ALS charities. The ALS Association raised $100.9 million in online donations during the height of the phenomenon between July 29 and August 29, 2014. This compares to $2.8 million during the same, ice bucket-free, period the previous year.
After the success of 2014, a group of ALS organizations tried to relaunch the challenge in 2015. It
One of the great things about working in the digital communication field is that just about everything can be tracked. Visitor data. Usage patterns. Message effectiveness. A wealth of data is available, and, in the right hands, it can be used to reach a real understanding of what is and isn’t working for your nonprofit.
The downside is that all that data can be overwhelming. I’ve seen nonprofits struggle with analysis paralysis; they have trouble acting because they aren’t sure which metrics to focus on.
In an effort to help separate the signal from noise, below are five key digital metrics all nonprofits should be tracking on a monthly or quarterly basis. Also included are industry benchmarks for each metric and some simple ideas for improving your performance.
Nonprofit Metric #1: Online Revenue Growth
Online Revenue Growth: What is it and Why Should I Care?
Have you received a bunch of emails about updated Privacy Policies recently?
Facebook, Microsoft, AdWeek, Pinterest, Slack. It seems everyone is making updates to comply with new European Union policy: General Data Protection Regulation (GDPR).
Should you care? Should you stop deleting those emails? What updates should you make to your website?
Well, keep reading.
I’m not an expert in EU law. But I am a former EU intern (yes, really) who works in tech. That must mean I’m qualified to break this down…or something.
So, don’t panic. I’ve laid out what all this means and what you should be doing. Whether you think it applies to you or not, here’s how you can protect yourself and be a better marketer at the same time
What is GDPR?
Let’s start with the basics.
GDPR – General Data Protection Regulation – are new rules the EU passed back in 2016. They
Details matter online. Every aspect of your web program is an opportunity to communicate who you are to your visitors.
On most websites many small opportunities to connect are squandered. A great deal of energy is put into big, obvious decisions. I’ve been part of two hour discussions about what image to use on a site homepage, for example. Zero thought is given to the small details of a site that can do just as much to convey your brand identity.
Take the thank you message a user sees after filling out a contact form, for example. On most sites you are shown a generic thank you message, seemingly written by a robot. This opportunity to communicate is thrown away.
When redesigning our contact form for www.thebrickfcactory.com, we wanted our thank you page to surprise people and show our sense of humor. We wanted
Last year, my client, African Parks , grew their Instagram following from 2,000 to 20,000. And this got me thinking, how can other nonprofits do what they did? What does it take for an organization to be successful on Instagram?
So, for the past six months, I’ve researched the big questions: What content works best on Instagram? How do you get more followers? And – most importantly – how do you encourage people to donate?
Last week, I had the privilege of traveling down to Newport News, Virginia to speak at the Nonprofit Institute and present my findings.
But, if I were to boil it down for you, here are the three things I want every nonprofit to know about Instagram:
Instagram is best used as a relationship building tool
If you’re expecting to start an Instagram account and, all of a sudden, see a huge spike in donations…you’re
The most important lesson I’ve learned at Brick Factory is that results matter. What good is a website if it doesn’t help you reach your goals?
We work closely with a ton of nonprofits, and when it comes to their websites, our clients are usually focused on two major goals:
Growing their email list
Increasing online donations
You can track these key metrics through your email marketing platform, CRM, or donation platform, but what if you want to look at this data in relation to how users are interacting with your website? Not so easy if you don’t have the right infrastructure in place.
If you set your site up correctly, there is a wealth of donation and email sign up data to be mined. Understanding how, when, and why your visitors take action (or don’t take action) can help you figure out what’s working, where to switch things up,