: conservation photojournalist, speaker, and most importantly: social media influencer.
A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.
Posts like this aren’t just a great way to increase your following:
- “Influencer marketing content delivers 11X higher return on investment (ROI), than traditional forms of digital marketing.” (Tapfluence)
- “Influencer content on social media earns more than 8X the engagement rate of brand-direct content.” (Tapfluence)
These numbers demonstrate what social media influencers are: people with large followings who have pull or sway over their digital audiences. Influencers make me buy things and consider veganism. And their authority exists on all social media platforms: Instagram, Twitter, even Snapchat.
Many people think only brands use influencers as a part of their marketing strategy. But, like we’ve seen with African Parks, nonprofits
Continue reading "How to Win Followers & Influence People: Influencer Marketing for Nonprofits"
I love Facebook. It’s my favorite way to figure out what doggo is taking the internet my storm this week. In the 11 years or so since I signed up, Facebook has evolved – rolling out new updates every few months. As a user, I hate this. It’ll take me a good week to figure out where things are. But as an advertiser, I relish every new feature Facebook releases. Every tweak to their advertising platform helps me get better results.
This year I’ve tried out three new ad formats and tactics. My experiements resulted in:
- My lowest ever cost for an email lead
- My highest ever conversion rate
- My client connecting with some of the biggest names in news
Take a look below and consider trying out some new ads and ad formats.
By the way, if you’re new to social ads, consider taking a look at my 101
Continue reading "Three of social media advertising’s best kept secrets"
As the owner of a web development firm, one of my primary jobs is to manage risk.
When taking on new projects, I am betting that we can complete the work in the time we have estimated. If we win our bet, we have solid profit margins and a healthy work environment. If we lose our bet, we throw our schedule into chaos, stress out our team, and lose money.
What makes this process so risky is that I have to make budget decisions about the projects we take on based on imperfect information. There is no way to know for sure how much time a website will take to build until it is finished. While different pricing models and approaches can mitigate risk, ultimately the client needs some idea how much a project is going to cost before they will agree to work with you.
It goes without saying
Continue reading "Risky Business: Seven Ways to Avoid Problem Projects"