Continue reading "Email Marketing Platforms: Which One is For You?"
Email is still important. Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue. Especially for a non-profit, choosing the right email platform is essential. But there are so many to choose from. Where do you start? How do you know which one is good for you? There are plenty of articles out there that will grade the top platforms. Like this one from PC Mag. Or this one from Top Ten Reviews. They do a great job of breaking down all the features available so you can easily compare. But I’m going to do something a little different. As someone who deals with this stuff everyday, I’m going to share some of my own real experiences with three