How to Win Followers & Influence People: Influencer Marketing for Nonprofits

Steve Winter: conservation photojournalist, speaker, and most importantly: social media influencer. A simple endorsement from Steve caused one of our client’s, African Parks’, Instagram following to spike by nearly 90%, in two weeks.

Social Media Influencer

Posts like this aren’t just a great way to increase your following:
  • “Influencer marketing content delivers 11X higher return on investment (ROI), than traditional forms of digital marketing.” (Tapfluence)
  • “Influencer content on social media earns more than 8X the engagement rate of brand-direct content.” (Tapfluence)
These numbers demonstrate what social media influencers are: people with large followings who have pull or sway over their digital audiences. Influencers make me buy things and consider veganism. And their authority exists on all social media platforms: Instagram, Twitter, even Snapchat. Many people think only brands use influencers as a part of their marketing strategy. But, like we’ve seen with African Parks, nonprofits
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Setting up a New Widget with Stacks: a 4-Step Guide

Hello and welcome to this quick tutorial about working with Stacks. First of all, you might be wondering: What is Stacks? Stacks is a Drupal 8 module that allows you, or a content editor, to easily create complex pages. The main concept around Stacks are the widgets. The widgets are modular, themeable, and reusable pieces of content. They can hold text, images, video, and audio and are easily plugged into your articles and pages. Stacks’ components are also flexible. If you are a Drupal developer, you can add some code to create your own custom widgets. Before jumping into this Widget guide, you have to make sure Stacks is successfully installed on your website. For more information about installation, you may read the Readme file inside the module or watch our walkthrough video here. Once you have set up Stacks, creating widgets is a simple 4 step process. In this
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See You at Drupal GovCon

The countdown has begun! Drupal GovCon is only a week and a half away. We’re looking forward to seeing you all July 31st through August 2nd. Every summer we send our team up to Bethesda to learn the latest in Drupal site building, front end development, user experience, and more. This year, we went all out. We are one of the conference’s sponsors and a variety of members of our team will be speaking. If you’re attending (and you should – it’s a free event, after all), stop by our booth and say hi. We can tell you why we love the Brick Factory, what neat projects we’ve been working on, and – this is very important – you can pick up our new DC Drupal t-shirt.

We’re also excited to announce that three members of our team will be speaking at DrupalGov Con. Make sure you add these sessions
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Three of social media advertising’s best kept secrets

I love Facebook. It’s my favorite way to figure out what doggo is taking the internet my storm this week. In the 11 years or so since I signed up, Facebook has evolved – rolling out new updates every few months. As a user, I hate this. It’ll take me a good week to figure out where things are. But as an advertiser, I relish every new feature Facebook releases. Every tweak to their advertising platform helps me get better results. This year I’ve tried out three new ad formats and tactics. My experiements resulted in:
  • My lowest ever cost for an email lead
  • My highest ever conversion rate
  • My client connecting with some of the biggest names in news
Take a look below and consider trying out some new ads and ad formats. By the way, if you’re new to social ads, consider taking a look at my 101
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Site Speed: how to audit and improve

Is your site fast enough? User experience is a critical part of any website build or design. And site speed is an important part of that experience. Users want the page to load in few seconds or they lose interest and leave.  This is particularly true for mobile users. Site speed has also become an important element in search engine rankings. Back in 2010, Google started including site speed in their page ranking algorithm. If you’re concerned that your site isn’t fast enough, you don’t need to do a full redesign. Instead, you can do an audit of your site speed and make a number of improvements. See how we did this for one of our clients below.

Performance audit

The website that we wanted to run the speed audit for is very large. It includes multiple tools and directories for the visitors as well as reports, press releases, and
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Don’t be a Jerk: A Humane Approach to Client Management

My job as COO of Brick Factory is to figure out how to make our company better – part of which is making sure our company’s core values are reflected in the work we do. In the case of client management, we feel very strongly that being honest, fair and supportive with our clients is the only way to develop successful long-term relationships. I had the chance to talk a bit about our approach to working with clients at this year’s DrupalCon in Baltimore, MD. Here are the three major points that I discussed in my session:

1. Being honest and transparent with our clients.

We try to arm clients with as much information as possible up-front – this builds trust, helps clients make informed decisions about their projects, and also helps avoid unhappy surprises for clients after we start work.

2. Being generous with our knowledge and expertise.

We
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Risky Business: Seven Ways to Avoid Problem Projects

As the owner of a web development firm, one of my primary jobs is to manage risk. When taking on new projects, I am betting that we can complete the work in the time we have estimated. If we win our bet, we have solid profit margins and a healthy work environment. If we lose our bet, we throw our schedule into chaos, stress out our team, and lose money. What makes this process so risky is that I have to make budget decisions about the projects we take on based on imperfect information. There is no way to know for sure how much time a website will take to build until it is finished. While different pricing models and approaches can mitigate risk, ultimately the client needs some idea how much a project is going to cost before they will agree to work with you. It goes without saying
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