- Make it personal
- Find your niche
- Tell a story
- Be concrete
Make it PersonalIf you want me to care about tax policy, you have
Continue reading "How to make people care about your boring content: election edition"
Your members have periodically asked you to provide them with ways to collaborate with each other. You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory, member profiles, message boards, group chat and document library. You launch the new section and get good initial feedback. But after a few weeks it becomes clear that no one is using the new tools and after a few few months it is a complete ghost town.You bought the groceries and cooked the meal, but no one is coming for dinner. In my experience, this is the rule rather than the exception. The features that sound the most exciting in theory are often quite different from