We’ve spent a lot of time the last two years updating our company Twitter account, where we share links to interesting stories and quick thoughts. In the process, over time our blog sort of became a place for long form content only. We posted short thoughts and links on Twitter and longer stuff on the blog, and that was pretty much the way things went.
After some reflection, this struck us as kind of dumb. We were needlessly limiting our blog to long form posts only, and posting a lot of great content to Twitter only, where our regular blog readers wouldn’t see it.
So we’ve decided to tweak our strategy a bit. Moving forward, we plan to supplement our longer posts with shorter entries consisting of quotes, links and/or videos. Inspired by the designs of blogging platforms like Tumblr and Posterous, we are using WordPress Asides to differentiate our shorter posts from our longer ones. We won’t be posting every link or video we post to Twitter to the blog, as posting five or six entries a day here is too much. Instead, we’ll only post the best stuff from our Twitter feed here. Follow us on twitter if you want to see everything.
From reading some blogs, it sounds like others are making the transition from posting essays to posting shorter entries, as if this is a new thing. It really isn’t. Our blog started out as a place to post short, quick thoughts and evolved into a spot devoted exclusively to longer post. So we’re actually reverting back a bit to our original strategy, and the way folks like Kottke, Instapundit, Andrew Sullivan and John Gruber have been blogging for years.