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Wall Street Journal – Media and Marketing

Zippo Preps for a Post-Smoker World

For 78 years, Zippo was known for "windproof" cigarette lighters, but now it's adding a men's fragrance, as well as clothing, watches and camping supplies.

Kirin Pushes Zero-Alcohol Brew

After unexpected success at home, one of Japan's biggest brewers is bringing its zero-alcohol beverage to the U.S. in a test of American drinkers' indifference to weak beer.

Kirin Plans U.S. Push for Zero-Alcohol Brew

After unexpected success at home, one of Japan's biggest brewers is bringing its zero-alcohol beverage to the U.S. in a test of American drinkers' indifference to weak beer.

‘Rango’ Spurs Potential Rivalry

"Rango," Paramount Pictures' first foray into computer-generated animation, paid off with a No. 1 opening at the box office, but it could complicate the studio's longstanding distribution deal with DreamWorks.

TV Pilots Go for Concept

U.S. TV networks are testing out unusual—and even bizarre—ideas for TV shows as the networks look for ways to stand out from a growing deluge of entertainment options.

U.K. Tries Product Placement

The appearance of Nestlé's Dolce Gusto coffee maker on ITV last week marked a first in U.K. broadcasting, and could lead to a significant new source of revenue for the industry.

Newsweek Relaunch Bows Monday

The new Newsweek will hit newsstands Monday with a new font, more graphics and a wider range of article topics.

Writers Get Close in Video Interviews

Simon & Schuster is betting it can build readership through video interviews with authors—as fewer writers go on extended tours and fewer bookstores host signing events.

RIM Loses Marketing Chief

BlackBerry maker Research In Motion said its chief marketing officer Keith Pardy has decided to leave the company for personal reasons.

Billionaires Feud in Mexico

Three of Mexico's most prominent billionaires—who were once a cozy group of amigos protecting each other's backs—are now battling over how to divvy up the country's $35-billion-a-year telecommunication and TV-broadcast market.

BSkyB Deal Moves On to Price

The U.K. gave provisional approval to News Corp.'s proposed takeover of British Sky Broadcasting after the media giant agreed to spin-off BSkyB's 24-hour news channel, avoiding a prolonged investigation by the nation's competition regulator.

Networks Brace for NFL Hit

With a possible lockout of National Football League players looming, cable and broadcast companies are girding themselves for the loss of games.