Even fake news isn’t safe

The Onion’s CEO Orders More Pandering to Advertisers

The Onion is hurting badly. To survive, the publication must cave to advertisers, CEO Steve Hannah has declared in a memo to staff, which we’ve obtained and reproduced after the jump.

You may recall that the multimedia humor juggernaut killed two of its local print editions in May. The move came amid a “very rough first half of the year,” as Hannah puts it in his memo, and a total of $6 million in cost reductions.

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Saving a Reporter, Sally Struthers Style

Wait, this is a joke?


NTV Meetup LA Was En Feugo

The only thing hotter than the NewTeeVee LA meetup last night was an actual wildfire that broke out near the Getty. But neither natural disaster nor the most horrific traffic this reporter has ever experienced could keep people from this party. We had so many people pack the Cat n’ the Fiddle that management moved us to our own private room.

Thanks to everyone who came out last night. It was a great mix of familiar and new faces. We love LA, and we love the new media folks down here. Enjoy these pics from the event.























Crain Communications Promotes Christopher Crain



NEW YORK (AdAge.com) — Christopher Crain, 33, has been appointed group publisher of several Crain publications including Pensions & Investments, Business Insurance, Workforce Magazine and the recently acquired Staffing Industry Analysts group.


Lenny Dystrka Bankruptcy: Fueled By Failed Magazine Launch

Many of Dykstra’s financial woes stem from the failed launch of the Player’s Club, a monthly magazine for professional athletes he published in partnership with Doubledown Media–a publisher of magazines aimed at the Wall Street elite–which went out of business earlier this year. Before the title launched, Dykstra sued Doubledown claiming breach of contract. Doubledown filed a counterclaim alleging Dykstra owed the publisher more than a half million dollars.


George William Geist: Willie Geist Welcomes New Son!

“Morning Joe” co-host Willie Geist welcomed a new baby Wednesday when his wife Christina gave birth to a son.

George William Geist was born at 1:35 PM Wednesday afternoon, and while Willie was out Thursday morning the “Morning Joe” panel congratulated Willie and Christina on the birth of their new son.

Mike Barnicle commented that Willie named his son “George W.” while TIME Managing Editor Rick Stengel asked, “What does it mean that this baby on the second day of his life is already on television?”


Vid-Biz: TiVo, Qik, FCC

Best Buy and TiVo Hook Up; retailer to heavily promote the DVR maker and bring TiVo tech to Best Buy’s Insignia line of devices; TiVo to develop version of its box that lets Best Buy advertise its products directly to the TV. (The New York Times)

Qik Gets $5.5 Million; round led by Quest Venture Partners and Camp Ventures. (VentureBeat)

FCC Steps into Verizon’s Spat with Cablevision; Verizon asks the feds for help since Cablevision won’t sell the Madison Square Garden network in HD to FiOS TV. (The Hollywood Reporter)

GoAnimate Launches Software as a Service Model; will allow any company to deploy GoAnimate’s animation tools, Cartoon Network using the platform for its Toon Creator. (emailed release)

Ad Buyers Flex Their Power Over TV Networks; the upfront negotiations haven’t even started yet as the recession, multi-platform deals and even Jay Leno complicate the ad buying process. (The Wrap)

ESPN Rolls Out Fancy New Home Run Tracking TV Technology; “Ball Track” uses Doppler radar to create a graphic that shows real-time distance the ball travels from the crack of the bat to where it stops. (Broadcasting & Cable)



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paidContent Quick Hits: 7.09.09

»  The ad collapse across all media is here for good, so we’d better get used to it. [Fortune]

»  A guide to understanding Plain Dealer columnist Connie Schultz’s stand for copyright law changes. [Editor and Publisher]

»  NBC Universal (NYSE: GE) is finding that selling ads on its cable outlets is easier than to its broadcast mothership, shifting the negotiations in the advertisers’ favor. [Ad Age]

»  Was Twitter’s feelings hurt in Sun Valley? [LA Times]

»  The Tennessean sadly distributed a pre-printed section of its paper with former quarterback Steve McNair, who was murdered this weekend, on its cover. [Editor and Publisher]

»  Was promoting Ned Hooper to Cisco’s chief strategy officer good for its consumer strategy? [GigaOM]


Stephanie Vaughn Hapke: Victoria Jackson Speaks for Conservatives?


This post is by Stephanie Vaughn Hapke from Media on HuffingtonPost.com


Click here to view on the original site: Original Post




I really don't know what to say. When I read about Victoria Jackson's incoherent rant this afternoon, I just shook my head. I have heard this self-proclaimed conservative spew her hate and rhetoric towards Obama and his administration before. What bothers me most is that she actually makes people like Limbaugh, Beck, O'Reilly, and Palin look tame and intelligent.

I would like to address several of the key points in her rant:

Abortion -- It is quite obvious that Miss Jackson is Pro-Life. She comments that Obama is killing babies. It does not matter your stance on abortion. Obama does not kill babies, and the issue of abortion is not even within his purview. The issue was decided by the Supreme Court in 1973. Regardless of the merits of the arguments, Roe v. Wade set the law of the land, and unless the ruling is challenged, accepted and overturned, the President has absolutely no standing to contest or oppose established case law like this. People on both sides of the issue have worked strenuously since 1973 to fight this ruling, Pro-life advocates to overturn it, and Pro-Choice advocates to uphold it. That the issue has not been overturned in this time is telling.

Health Care -- This is obviously the current hot-button issue for much of America. There are a great number of things being tossed back and forth in this debate, several are good, many more are bad - from both sides. There is an agreement that something needs to be done with our health care system. From there, the sides diverge greatly. While I agree with her contention that customer service, especially among government employees, is lacking in our society, I do not see how this applies to the argument. The state of governmental customer service (or lack thereof) has been as such for many, many years, and cannot be attributed to the Obama administration in any way.

On the actual issue, nobody (of consequence) is suggesting socialized medicine. To remake our current system into a fully public system is likely impossible. Currently, millions are without insurance, the industry has not held up their responsibility of quality patient care, and control of the system is relegated to a few powerful organizations. We need a change, and since the industry has proven throughout history to be incapable of bringing the kind of change needed, and with the interests of the patient in mind, it falls to the government. Unfortunately, nobody has provided a viable alternative to this. The Obama administration has put forth a plan to make a public option available for people, like me, who cannot obtain private coverage nor have an employer-sponsored plan. How is this socialized medicine?

I completely lose her when she combines these two points to assert that Obama would be killing senior citizens. First, it is only Congress that has the authority to pass legislation, which would be necessary to affect the change necessary to overhaul our health care system. Sure, Obama has to sign it, and he can play cheerleader, but it is ultimately up to Congress. Even without this fact, her point falls down easily. With it, it is completely blown out of the water.

By the way, she hints that she may be asking for Social Security and/or Medicare as she ages. If she is so set in her conservative ways, how can she fathom taking advantage of the very social programs she despises?

Obama v. Hitler -- This is where she starts orbiting Pluto. Even if you believe the argument that Obama is a socialist (which he is not), this makes absolutely no sense whatsoever. How can any intelligent person make a connection between Barack Obama, a moderate, liberal President of a capitalist, representative democracy, and Adolph Hitler, with his vision of a totalitarian, autocratic, single party, national socialist dictatorship realized in Nazi Germany? I really don't know what else to say. Hitler was ultra-conservative, and dedicated his life to the "purification" of the human race, while Obama just wants people to be able to make a decent living, have access to education and healthcare, and to generally just get along. Where is the connection?

Evil Governments -- I had to laugh at this one for a few reasons. First, a system with a King is called a Monarchy, and is not inherently evil. As with any authoritarian form of government, it is prone to corruption by power-hungry individuals, but is not itself evil. The same thing applies to Oligarchies.

Secondly, fascism is not a form of government, but a political ideology frequently found in authoritarian governments.

Finally, Socialism and Communism are socioeconomic structures and can be found in conjunction with any of a number of governmental models. If we take this argument and restructure it to fit the assumed meaning, authoritarian governments are evil, as are the socialist and communist models of economic theory. Without debating the merits of these, I think we can agree that America is not an authoritarian form of government, nor is it a socialist or communist state. For all its warts, our system is undeniably a representative democracy and adheres to capitalistic economic philosophy.

Note: Wikipedia, while not always perfect, can be a wonderful tool for helping to understand concepts like forms of government, socioeconomic schools of thought, and political ideologies.
She then rambles on about an encounter she had with a small business owner. She asserts that the "facts" she was informing the shop staff about caused them to glaze over, apparently from the realization of just how screwed we all are under Obama. I suggest that the real reason for the glazed look was their polite way of dealing with a crazed person in their store.

With her rant, Miss Jackson reminds me of a quote, attributed to Abraham Lincoln: "Better to remain silent and be thought a fool than to speak out and remove all doubt." Please, somebody on the conservative side, educate this woman or prevent her from speaking out. She is not helping your cause.


Fred Envy Pervasive at LA Conference

Here a Fred, there a Fred, everywhere a Fred-Fred. The specter of 15-year-old Lucas Cruikshank has seemed to haunt NATPE’s LA TV Fest this week, with mentions of his hit web creation, Fred Figglehorn, on many a talk or panel. Here’s our report from the conference hallways.

Whether you’re wearing a suit or jeans, everyone has the same disclaimer about Fred, “Personally, I don’t get it. Maybe I’m just too old.” But then it becomes clear that each and every one of them is in awe and fear of the Fred phenomenon. Cruikshank has created the most-subscribed channel in the history of YouTube by depicting a chipmunk-voiced six-year-old with anger management issues.

EQAL’s Greg Goodfried displayed perhaps the most stunning case of Fred envy, talking about his guy-with-a-Flipcam-and-Final-Cut work on the new EQAL project Get Cookin’ with Paula Deen. “Literally we sit around and say is this as good as Fred. Does it feel like Fred, is it cut like Fred.”

Until he can hit 6 million views per episode on a regular basis like Cruikshank does, he’s got to respect Fred’s low, in-your-face production values, said Goodfried.

Other Fred comments were similarly worshipful, though they concerned how much money exactly Cruikshank is making, and how he sets audience expectations by releasing every Thursday.

The other single anecdote that had new media tongues wagging like crazy at the conference came from SVP of Bravo Digital Media Lisa Hsia. On the same panel as Goodfried, she described a recent mobile series Bravo had commissioned. Bravo paid $2,500 for 14 episodes of the unspecified series.

“I’m not sure the producer made any money on it,” said Hsia, pointing out that the producer must have been OK with the deal since he or she did sign the contract. “You’re not going to make much money as a producer of webisode series for Bravo,” she said.

Online video makers in the hallways and at our meetup said they were mighty disheartened by both Goodfried and Hsia’s comments. People are still holding out hope they can create something that’s smart and innovative and make money doing it — but the reality is a pioneer of the industry is toting a Flipcam and a network exec is bragging about fleecing a video producer.



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A Wondrous Orb of Light, Warmth and Unconditional Love — Not!



Like many of you, I've had a big problem with the mainstream media's coverage of the defining story of the past two weeks. The cruel speculation, the invasive badgering of family members and friends, the unseemly fascination with autopsies and coffins and interments: Why, I ask you, can't or won't the media stop dwelling on the tragic deaths of those seven U.S. soldiers in Afghanistan? Fortunately, one brave soul refuses to go along with the herd.


Olympics Network: USOC Teams With Comcast For Olympics TV Station


This post is by The Huffington Post News Team from Media on HuffingtonPost.com


Click here to view on the original site: Original Post




DENVER — The U.S. Olympic Committee's venture into the TV business is irritating some international Olympic leaders _ not exactly the reaction the Americans were expecting when they decided to create a network solely devoted to promoting the movement.

The USOC unveiled details Wednesday of the network it is forming with Comcast. The announcement came two days after International Olympic Committee television director Timo Lumme sent the USOC a letter warning that the federation might not receive all the clearance it wanted for programming and naming rights.

Among the IOC's chief concerns are how the new network will affect the IOC and USOC's relationship with NBC, which televises the Olympics in the United States and puts more money into the movement than any single company.

"We're saying we should have sat down before they did anything unilaterally," IOC TV negotiator Richard Carrion said in an interview with The New York Times.

The USOC leadership, meanwhile, had no intention of antagonizing the IOC, with which it has a touchy relationship that has become more relevant with Chicago vying to host the 2016 Olympics.

Nor did the USOC want to turn this into a rivalry with NBC: "They're the best of the best, period," former chairman Peter Ueberroth said.

USOC leaders sounded content on debuting their network modestly after the Vancouver Olympics, with a steady diet of archival footage, news shows and small sports coverage _ nothing that would cut into NBC's array of Olympic programming.

Still, chief operating officer Norman Bellingham conceded that eventually the new network could be in competition with NBC and its partner, Universal Sports, most notably after 2012, when NBC's contracts to air Olympic trials expire.

The USOC negotiated with NBC and its partners in trying to bring the Olympic network to air, but they couldn't reach an agreement. Bellingham said the IOC has long been aware of the USOC's intentions to start a new network, something he and others at the USOC have been talking about publicly for nearly three years.

Of the IOC complaints, he said, "to say they caught us by surprise is an understatement."

"We firmly believe that what we're doing with this network is in the best interest of the Olympic movement," Bellingham said. "This is something that's going to deliver great value to them. It speaks to the ideals of the movement. There's nothing out there that does that on a year-round basis."

At least one IOC member agreed. Dick Pound of Canada, the former lead negotiator for American TV rights, said his country has also been looking to bring a 24-7 network to air.

"I can't imagine that would be any concern for the IOC other than to say, `Hey, this is great,'" Pound said. "It's more exposure for the Olympic movement. Looking at it in utilitarian terms, it will probably enhance the value of the Olympic rights."

NBC spokesman Brian Walker said network executives were traveling and not available for comment.

The network intends to bid for the 2014 and 2016 Games. Because of the shaky economy, the bidding has been delayed until after the 2016 Games are awarded in October.

Though Olympic trials would likely be the most lucrative of events the USOC network could air, Ueberroth insisted there's another mission, which is to expose younger people to sports that are out of the mainstream, and in turn help create healthier lifestyles and keep the Olympic pipeline flowing.

All noble gestures, though in the end, it figures programming, timing and finances will make or break the network.

Many Olympic leaders were growing impatient as the process to bring the network online dragged out over nearly three years.

Some wondered if there was any way to make it profitable.

Others, including some at the IOC, wondered how it would affect the relationship with NBC.

Still others wondered where the viewers are going to come from. Most Olympic sports have extremely dedicated _ but extremely small _ fan bases.

None of those questions have been answered yet, nor are there any specific answers on how many people the network will reach.

The USOC partnered with Comcast, which will carry the channel on its basic digital tiers, with hopes to expand to other cable partners in the future. That should reach at least 10 million homes to start.

They are modeling it after the MLB Network, a staple on basic tiers of several cable companies, which in exchange for making it widely available got partial ownership of the network.

"I think it's fair to say that we're intending for this network to have far greater distribution than only the Comcast `Digital One' tier," Bellingham said.


Search for Children

As I have worked at The Bivings Group, I have focused on helping design websites and applications for specific audiences – professionals and adult aged individuals.  Many of the clients I have worked with don't need to focus on children, and young web surfers have unique needs.

Recently, I was introduced to the International Children's Digital Library (ICDL) website.  While the site has a rather conservative and standard design – in my opinion – I am really intrigued by its book search feature geared towards children.

icdl

On this page, children are presented with a search interface that is different from an interface geared towards adults.  Adults are asked about keywords, authors, and titles, but children may not know such information.  Further, children are probably more prone to browse when searching for a book instead of having a specific author or book title in mind.  That is why IDCL provides children with different search options.  For instance, a child can search for a book that has orange on its cover.  Or instead of searching for historical fiction, children can search for “Make Believe Books” or ones that have “Imaginary Creature Characters.”  Further, they can search for books based upon age groups and type – picture or chapter books.

icdl2

Another interesting feature is that the search options are presented as graphical buttons that children can easily suss out the meaning of.  The search results are also presented by showing the book covers, and children can also flip through the entire books on the computer.

I think that this is an interesting search feature.  Imagine if Google or Yahoo! was set up like this…

Verizon FCC Complaint Seeks To Force HD Programming Access From Cablevision

The battle between Cablevision (NYSE: CVC) and Verizon (NYSE: VZ) FiOS is going to the Federal Communications Commission, as the telco says that the MSO is wrongfully blocking it from programming the HD version of Madison Square Garden network, Multichannel News reports. Apart from the intense competition, the suit is driven by a tangle of federal rules that lay out what kinds of programming can and must be sold to cable and satellite operators. Because the MSG HD service is neither—it is delivered “terrestrially”—it falls into a protected gap.

From its vantage point, Verizon argues that by only making the non-HD, standard definition programming from the MSG sports network available to FiOS, Cablevision is denying it a unique “must have” service. But as MCN points out, the FCC rules simply require that sports coverage be universally accessible—it doesn’t say anything specific about the HD version, which Cablevision considers a clear competitive advantage.

The FCC is already considering whether to close the “terrestrial loophole,” something being fought by affected MSOs. Verizon is pressing for a decision from the FCC within five months.


Washington Post Uses The Word ‘Torture’ On Front Page

I received something of a shock whilst riding into the office on the subway this morning: There, on the front page of the Washington Post, above the fold, bold as love, sat the word, “TORTURE.” What was going on? I thought Dan Froomkin worked for us now!

As it turns out, there was a perfectly reasonable explanation. The story, by Steve Fainaru and William Booth is titled, “Mexico Accused of Torture in Drug War.” Get it? MEXICO. The article goes on to describe accusations that have been hurled at the Mexican army as they pursue drug traffickers and the “cartels that continue to terrorize much of the country.”

In Puerto Las Ollas, a mountain village of 50 people in the southern state of Guerrero, residents recounted how soldiers seeking information last month stuck needles under the fingernails of a disabled 37-year-old farmer, jabbed a knife into the back of his 13-year-old nephew, fired on a pastor, and stole food, milk, clothing and medication.

In Tijuana, across the border from San Diego, two dozen policemen who were arrested on drug charges in March alleged that, to extract confessions, soldiers beat them, held plastic bags over their heads until some lost consciousness, strapped their feet to a ceiling while dunking their heads in water and applied electric shocks, according to court documents, letters and interviews with their relatives and defense lawyers.

Obviously, there are questions:

1. These cartels are clearly defined as agents who “terrorize,” and who are clearly causing a national security crisis in Mexico, and, by extension, the United States. And yet, the article seems to be slanted in such a way that it makes the Mexican authorities look like “the bad guys.” What gives?

2. Despite the fact that the United States has clearly set a global precedent that allows authorities to take broad and often unsavory measures legitimately in pursuit of national security, and that this precedent has given rise to the term “enhanced interrogation techniques” to describe the actions taken in these cases. Yet there is no mention of “enhanced interrogation techniques” anywhere in the article. There is a mention of “harsh measures,” but it hardly balances out the 12 uses of the word “torture.”

3. Among the accusers are “human rights groups,” however, nowhere in the article are these groups properly identified as being from “the left” or “leftist.” Without this identification, it’s difficult for the reader to appreciate how much a part of the political fringe the opponents of torture are, something that comes standard issue in torture discussions about the United States.

It’s very hard to fathom what happened to the journalism in this article. But if I had to hazard a guess, I imagine that the word “torture” was used because, unlike the Americans who invented or supported or deployed “enhanced interrogation techniques,” there was very little chance that any of these Mexicans were ever going to find themselves in the awkward position of having to ask, “Why, Ms. Weymouth, this Malbec is delicious, what year is it?”

[Would you like to follow me on Twitter? Because why not? Also, please send tips to tv@huffingtonpost.com — learn more about our media monitoring project here.]


Netflix Streaming Coming to Sony TV Sets

netflix_logoAdd Sony TV sets to the long list of hardware devices that will stream Netflix movies. Netflix announced this morning that starting this fall, net-connected Sony Bravia TVs and older Bravias that use the Internet link module will be able to access its “Watch Instantly” movie service.

Sony joins a host of other consumer electronics companies carrying Netflix including LG, Vizio, Samsung along with Microsoft’s Xbox 360. Speaking of the Xbox, noticeably absent from the Sony announcement is streaming to the PlayStation 3. Netflix currently has an exclusive game console relationship with the mighty Microsoft, but once that ends, it’s likely the PS3 will get Netflix as well.

Sony also has a deal with Amazon’s VOD service to stream movies to its sets.

This deal was kind of inevitable given Netflix’s plan to be everywhere (and success so far at achieving that), but it’s a nice feather in the cap for the company to get (another) a big brand name like Sony. In April, Netflix CEO Reed Hastings said that his company had a “tremendous number” of hardware partnerships in the pipeline.



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Shelly Palmer: MJ Funeral Viewed By 31 Million on TV, 10 Million+ Online: MediaBytes with Shelly Palmer July 9, 2009

Nielsen is reporting that over 31 million people viewed Michael Jackson’s funeral on television. While the number is very high, it does not take into account the millions of viewers who streamed the coverage through a variety of streaming sites, nor the thousands who watched in movie theaters nationwide. Analysts know that over ten million live streams were served online, however, it is not clear exactly how many people viewed.

The US Olympic Committee is set to launch its own cable network. The US Olympic Network will cover the Olympics and Paraolympics and will only be available on Comcast’s digital classic tier. The goal is to generate revenue through devoting itself to Olympic coverage, while competing against NBC, who has broadcast rights to the next Olympics.

The SEC will continue to investigate Apple’s lack of disclosure about CEO Steve Jobs health. While the company noted that Jobs was healthy, despite increasing weight loss and rampant rumors that Jobs was seriously ill, it is unclear whether or not the company made misleading remarks about Jobs health, in order to financially protect its assets. In the span of nine days in January, Apple went from saying that Jobs was healthy to noting that he had a hormone imbalance, to eventually announcing that was taking a medical leave of absence, during which he had a liver transplant.

Verizon filed a complaint against Cablevision with the FCC over Cablevision’s refusal to make HD sports channels available on FiOS. Verizon claims that Cablevision is “intentionally and unlawfully” withholding programming rights for the NY Knicks, NY Ranger, NY Islanders, NJ Devils and Buffalo Sabres. While Cablevision, which owns the programming rights to each teams home games, sells Verizon access to its standard definition channels, Verizon claims that by refusing to sell HD channels as well Cablevision has an unfair advantage.

Google unveiled its new PC-based operating system yesterday. The Chrome OS is similar to its Chrome web browser in that it was built for people “who live on the web.” The open source OS will initially be available for netbooks in the second half of 2010.

Shelly Palmer is a consultant and the host of MediaBytes with Shelly Palmer a daily show featuring news you can use about technology, media & entertainment. He is Managing Director of Advanced Media Ventures Group LLC and the author of Television Disrupted: The Transition from Network to Networked TV. Shelly is also President of the National Academy of Television Arts & Sciences. You can join the MediaBytes mailing list here. Shelly can be reached at shelly@palmer.net For information about Get Digital Classes, visit www.shellypalmer.com/seminars


Oodle + Twitter = Another Jab At Craigslist

Oodle continues to chip away at Craigslist’s domination of the online classifieds market by partnering with much larger sites like AOL and powering their listings—but with a new Twitter integration, the startup is making the battle about more than just scale—it’s trying to “make classifieds more social,” according to CEO Craig Donato. The company plans to start feeding a stream of listings to its Twitter account, complete with searchable keywords and hashtags; Donato said he expects the stream to average at least 10,000 tweets per day—which the company cleared with Twitter in advance.

Oodle users will also be able to post listings to their own Twitter, Facebook and MySpace streams from a single screen. The idea is that since people are already sharing content and personal information on these networks, sharing a link to the couch, bike or used car they’re trying to sell should come just as naturally. The exposure to their network should also increase the likelihood of a sale—since there’s an added level of trust when an apartment listing or other sales recommendation comes from a source like a friend-of-a-friend or coworker.

“We’re trying to get people talking about listings on these networks, as opposed to just photos and music,” Donato said. “When someone sees a job listing, for example, we want them to be able to ask a friend on MySpace if they’ve worked there. If there’s a used car they’re looking at, they can get an instant reaction from their Twitter stream about other drivers’ experiences. We know these conversations are happening offline—we want to facilitate people having them online.”

While most of the people sending tweets about their listings will likely be free users at first, the implications for Oodle’s paid listings business are clear. Local advertisers can pay to have their ads featured in a variety of ways; having their listings show up as part of a Twitter search increases the potential for exposure to Twitter’s more than 22 million unique monthly visitors (per Compete). And Oodle is hoping that the combination of scale and social interaction makes its paid listings more compelling than a buy on Craigslist.


Looking for Scale, Digital-Out-of-Home Industry Consolidates


NEW YORK (AdAge.com) — As the digital-out-of-home industry works to come up with better metrics for advertisers, the more challenging issue is scale. Of the dozens of companies that specialize in place-based media, only a handful, including National CineMedia, Premier Retail Networks and Walmart's in-store network, can be considered national. It's fitting, then, that National CineMedia is behind one of the largest acquisitions the digital-out-of-home-media industry has seen yet.