Magazines Double Down on Print

Rafat Ali, writing for Paid Content:

Five of the leading publishers — Time Inc., Hearst, Condé Nast, Wenner Media, and Meredith — have banded together for this “power of print” campaign, reminiscent of a similar campaign by newspaper publishers a few years ago, when the world was slightly rosier. […] One ad says: “The Internet is fleeting. Magazines are immersive.”

Sure, that’ll do it. Also, I did not know this:

And of course who else but the troglodyte Jann Wenner to “orchestrate” this campaign, the guy whose magazine Rolling Stone can’t figure out how to keep a domain name up; and oh wait, who outsources the running of the mag website to RealNetworks, until late last year. That Wenner. Good luck, the other four.

Sure enough, look at this “sign up for our newsletter” page on Rolling Stone’s web site:

This site is operated by RealNetworks, Inc. (“Operator”) in partnership with Rolling Stone L.L.C.

Industry Moves: Forbes; Random House; CNN Radio; Comcast; Invision; BNET

Forbes Media: Longtime Forbes exec Kevin Gentzel has been promoted to chief revenue officer, leading ad sales and marketing for North America and Europe, as well as the teams for Forbes magazine, Forbes.com, ForbesLife and Forbes Woman. He previously was president and group publisher of Forbes Media and earlier, chief advertising officer for Forbes.com.

Random House: Ramping up its digital strategy, Random House has promoted Nina von Moltke to VP of digital publishing development, a new role, Publisher’s Weekly reports. Previously, von Moltke was VP of corporate development. Amanda Close is now VP of digital sales and business development and Pete McCarthy has been appointed VP of online marketing. Meanwhile, Matt Shatz, who was VP of digital and had been a primary spokesperson for Random’s digital efforts, has left the company to join Nokia (NYSE: NOK).

CNN Radio: Multimedia exec Victor Kong joins CNN Radio as VP. Reporting to EVP of CNN News Services Susan Grant, Kong will develop new audiences, partnerships and content for digital platforms. Prior to CNN, he was EVP of sales and business development at Hoodiny and earlier, VP of MySpace (NYSE: NWS) Latin America.

Comcast: Duccio Donati has been promoted to EVP—from SVP—of Comcast (NSDQ: CMCSA) International Media Group. He will now oversee E! Entertainment Television, The Style Network, Versus, Golf Channel and G4, and continue to report to Kevin MacLellan, president of the group as well as Comcast Entertainment Productions. Donati first joined the company as sales executive in 1999.

Invision: Dwight Gibbs has been appointed chief information officer, where he will lead ad sales and management tools. Previously, Gibbs spent more than 20 years in senior technology management roles with companies such as Legg Mason and Capital One.

BNET: BNET has expanded its staff, adding Paul Sloan and Christine Lee as executive editor and managing editor, respectively. Sloan, formerly a senior writer at Fortune, will oversee the BNET editorial staff. Lee, who was previously content manager of Yahoo (NSDQ: YHOO) Small Business, will be responsible for the site’s operations.


NYT’s Ascheim To Head AP Gateway; AP Mobile’s Litvack Will Lead Product Dev

AP Logo

A restructuring is on the way for the revenue side of the Associated Press, with changes coming as soon as next week as part of Jane Seagrave’s recent promotion to chief revenue officer and the creation of new business unit AP Gateway. Among the changes: paidContent has learned that Jeff Litvack, who created AP Mobile, will head product development as GM. Nick Ascheim is leaving the New York Times to be GM of the new unit, as first reported by Silicon Alley Insider. Both will report to Seagrave, who is responsible for sales, marketing, product development, products and customer support.

Ascheim was part of a batch of execs recently reassigned or promoted at NYTimes.com with the paper’s metering plans in mind. Ascheim was shifted to VP-new ventures from VP-product management. His role, if not his title, will be similar at AP.

Related


Mags To Their Digital Units: Drop Dead

Life As Magazines

Funny how the parallel universe works: the same magazine publishers who were touting digital last year because, well, print sucked, are now going to spend about $90 million talking about how print rules as the economy shows signs of an uptick. Five of the leading publishers—Time Inc. (NYSE: TWX) Hearst, Condé Nast, Wenner Media and Meredith (NYSE: MDP)—have banded together for this “power of print” campaign, reminiscent of a similar campaign by newspaper publishers a few years ago, when the world was slightly rosier. WSJ reports that the ad campaign will be launched at an industry event tomorrow in SF, and the ads will start appearing in May editions of the participating mags.

One ad says: “The Internet is fleeting. Magazines are immersive.” Another one, to run in ESPN (NYSE: DIS) magazine, features Michael Phelps, with the headline “We surf the Internet. We swim in magazines.” Really? This is the message you want to send your own digital units? This after four of these five names are part of a digital JV Next Issue Media, meant to develop new digital formats as the print revenues keep eroding.

And of course who else but the troglodyte Jann Wenner to “orchestrate” this campaign, the guy whose magazine Rolling Stone can’t figure out how to keep a domain name up; and oh wait, who outsources the running of the mag website to RealNetworks, until late last year. That Wenner. Good luck, the other four.


Jon Stokes on the Apple A4

Jon Stokes:

But it turns out that the A4 is a 1GHz custom SoC with a single Cortex A8 core and a PowerVR SGX GPU. The fact that A4 uses a single A8 core hasn’t been made public, but I’ve heard from multiple sources who are certain for different reasons that this is indeed the case. (I wish I could be more specific, but I can’t.)

AOL’s “Forget the Last Few Years Campaign” Continues With Buy.at Sale

Another marker in Tim Armstrong’s campaign to undo just about every part the old regime at AOL: The company has sold Buy.at, an affiliate marketing company it bought two years ago.

Digital Window Limited, a joint venture between Axel Springer AG and PubliGroupe, bought the U.K.-based unit. AOL (AOL) didn’t disclose a price, but it’s almost certainly much less than the $150 million Armstrong’s predecessors paid for the company back when parent company Time Warner (TWX) was funding an M&A binge.

To refresh your memory, that buying spree included the likes of Bebo, Quigo, Third Screen Media, AdTech, and Tacoda. And almost all of these purchases have been written down and/or disbanded.

A lot of that happened in the pre-Armstrong era, but the former Google (GOOG) executive is still busy remaking AOL to his own specifications. These include remaking the company’s sales team, as well as selling off other properties–“reviewing the list of AOL assets as they relate to the core strategy,” in AOL PR-speak–to raise cash and/or focus energy.

We’re still waiting to hear who walks off with ICQ, the instant-messaging service the company has owned for more than a decade.

But even while AOL is slimming down, it is looking to add bits and pieces when it can. It won’t spend a lot for them–AOL execs have told the M&A community that it won’t be plunking down more than the $36.5 million it spent on video platform StudioNow earlier this year.

Fox News Dominates Ratings With Health Care Summit Coverage

Cable news ratings, February 25, 2010: Check out the highlights, and see the full ratings below:

• Fox News was the top-rated cable news network, by far, Thursday while covering the Health Care Summit. The network averaged 2,088,000 total viewers from 9:45-5:30pmET, more than the cable competition combined. It was also #1 by more than 100% with 468,000 in the A25-54 demographic. CNN finished solidly in 2nd in both categories.

• The top rated cable news hour was Bill O’Reilly’s in total viewers, but was MSNBC’s 6pmET Olympics coverage in the demo.

Check out all the ratings below, and leave your own thoughts in the comments:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

HC Summit/Beck

660/603

Blitzer

318

Olympics Update

194

Prime

66

6 pm

Baier

629

Blitzer

196

Olympics

1129

Prime

103

7 pm

Shep

609

Blitzer

212

Olympics

Issues

176

8 pm

O’Reilly

923

Brown

250

Olympics

Grace

274

9 pm

Hannity

749

King

216

Matthews

350

Behar

136

10 pm

Greta

584

Cooper

185

Matthews

Grace

215

11 pm

O’Reilly

469

Cooper

125

Matthews

207

Showbiz

169

TOTAL DAY 494 181 322 153
PRIME TIME 752 217 755 203
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Health Care Summit/Beck

2663/2462

Blitzer

1719

Olympics Update

563

Prime

167

6 pm

Baier

2491

Blitzer

938

Olympics

2491

Prime

231

7 pm

Shep

2248

Blitzer

860

Olympics

Issues

451

8 pm

O’Reilly

3493

Brown

773

Olympics

Grace

873

9 pm

Hannity

2842

King

788

Matthews

1068

Behar

539

10 pm

Greta

2235

Cooper

563

Matthews

Grace

464

11 pm

O’Reilly

1376

Cooper

303

Matthews

302

Showbiz

349

TOTAL DAY 1912 815 866 350
PRIME TIME 2857 709 755 612
Data by Nielsen Media Research. Live and same day (DVR) data.