How Microsoft’s Verizon Deal Got Hijacked

SAN FRANCISCO (AdAge.com) -- It was a huge coup: Search underdog Microsoft was teaming up with the largest mobile carrier to try to create some momentum in the next great digital battlefield of mobile. So why, then, is rival Google all over Droid, the object of Verizon's $100 million holiday blitz?


Does the Industry Need Big Digital Agencies Anymore?

NEW YORK (AdAge.com) -- When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked by leaner, faster, more-creative shops.