SAN FRANCISCO (AdAge.com) -- It was a huge coup: Search underdog Microsoft was teaming up with the largest mobile carrier to try to create some momentum in the next great digital battlefield of mobile. So why, then, is rival Google all over Droid, the object of Verizon's $100 million holiday blitz?
How do you enter the search-engine market when your competition is so well-established that its brand had become a widely used word meaning to search online?
NEW YORK (AdAge.com) -- When Wm. Wrigley Jr. Co. dumped Digitas, Tribal DDB and Agency.com for a trio of smaller, production-centric digital shops last week, it did more than deal a setback to three global interactive agency networks. It raised the question of whether big digital agencies are being outflanked by leaner, faster, more-creative shops.
NEW YORK (AdAge.com) -- Using new social-media tools, TV producers are trying to build up their old-media offerings and beef up their audiences for advertisers.
With its revelations of sexual abuse and details of substance abuse, Theo Fleury’s memoir has rocked the hockey world as surely as Andre Agassi’s recent memoir rocked tennis.