Industry Moves: Microsoft’s Siebrecht Joins AdReady As President

Karl Siebrecht, who was president of Atlas until parent company aQuantive was purchased by Microsoft (NSDQ: MSFT), is leaving Microsoft to join AdReady as the display advertising startup’s president. Kara Swisher first reported the news and Seattle area tech site TechFlash confirms it, with AdReady CEO Aaron Finn saying the hiring is indicative of the startup’s “progress.” Siebrecht most recently was a general manager at Microsoft, according to his LinkedIn profile. Swisher notes that former aQuantive CEO Brian McAndrews, who left Microsoft late last year, is now a managing director at Madrona Venture Group, which has invested in AdReady. We’ve reached out to Microsoft and AdReady for comment and will update when we hear back.


Serena, Kanye and New Moon Let it All Out

It was an emotional weekend for viral video moments. At tonight’s MTV Video Music Awards, Kanye West bolted on-stage during Taylor Swift’s acceptance of the VMA for Best Female Video to grab the microphone and proclaim that Beyonce “had one of the best videos of all time.” Beyonce seemed just as shocked as the rest of the audience at this obviously unscripted moment. (West wasted almost no time in issuing an apology the same night as the incident.)

Of course, MTV knows when it’s got viral video gold (Britney, anyone?). The Kanye clip has already been viewed more than 500,000 times on alone.

Earlier in the weekend, during her U.S. Open semi-final match against unseeded Kim Clijsters, Serena Williams’ temper proved as explosive as her forehand. After a line judge called a controversial foot fault on the tennis star, Williams unleashed a verbal barrage against the judge. The resulting argument cost Williams an additional point, which cost her the entire match.

And the final emotional outpouring from this weekend wasn’t caught on video, but rather will result from a video. The Twilight: New Moon trailer hit the web, sure to send just about every teenage girl in the country into some kind of tear-filled hysterics.

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Where to Watch the Delayed U.S. Open Final Online

Widely held wisdom in world of live sports webcasts is that weekdays rock. That’s when folks are desk-bound, and need to tune in online to get their sporting fix. So we weren’t altogether disappointed to learn that a rain delay pushed the men’s U.S. Open tennis final to Monday. Let’s just hope Roger Federer brings his A-game — as shown by “the greatest shot I ever hit in my life,” as he described a between-the-legs save in the tournament semifinals.

The game will be shown at 4 p.m. ET on and Back when it was scheduled for the weekend, the finals match wasn’t going to be aired online at all, because CBS was worried about affiliate ratings. Now, the top-seeded Federer will battle No. 6 seed Juan Martin Del Potro in person, on TV, and on the web.

Earlier in the tournament, ESPN and the Tennis Channel, with the help of Origin Digital and Akamai, had powered the truly awesome web streaming of more than 150 matches, but CBS owns rights to air the men’s and women’s semifinals and finals. Let’s hope they use the same system!

Last year’s U.S. Open men’s finals, which Federer won, were also rain-delayed, and drew in 300,000 Monday web watchers in addition to the TV audience.

Elsewhere in live sports online, the U.S. Open of golf has also benefited from weekday web showings due to playoffs and rain. And CBS Sports knows a little something about drawing in weekday online viewers from its annual streaming of college basketball’s March Madness.

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So You’ve Got a Mobile App — Now What?

SAN FRANCISCO ( -- You've built a shiny new iPhone app, and now it's sitting proud in the App Store -- along with more than 65,000 others. As if conceiving a useful app and building it weren't enough, now the question is: How do you get people to notice it, download it and actually use it continuously?

Don’t Look Now, but the Crowd Might Just Steal Your Ad Account

LONDON ( -- For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands -- and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.

Ford’s Fiesta to Party on — Without the Fiesta

NEW YORK ( -- Now that Ford has used YouTube to raise awareness for the new Fiesta for the last six months, it faces a rather unique conundrum: What to do when the YouTube, Facebook, Twitter, MySpace and blog postings stop.