As MTV Networks (NYSE: VIA) ad execs begin meeting with marketers and media buyers for this year’s upfront, the Viacom unit is putting some finishing touches on reshaping its digital team. Later this morning, MTVN will announce that Suzanne McDonnell (image, left) will lead the Digital Fusion unit, while Heather Hopkins will...
Polyvore Names Ex-Google Latin America And Asia-Pacific Chief CEO
A very high-profile hire for fashion site Polyvore. The startup, which lets users mix and match products from any online store and then share their creations with others, has added Sukhinder Singh Cassidy, who formerly led Google’s operations in Asia-Pacific and Latin America, as CEO. Singh Cassidy had left Google...
Google Creates New Post To Oversee Display Across YouTube And DoubleClick
Google (NSDQ: GOOG) is combining oversight for all its display advertising under one executive, as the search giant continues to build its non-search business, AdAge reports. Barry Salzman (image, left), a former DoubleClick exec who most recently was ShopWiki’s COO and, before that, CEO of digital out-of-home ad firmYCD...
iCopyright Promotes Elston To CEO
iCopyright has appointed Andrew Elston (image, left) as its new CEO, succeeding founder Mike O’Donnell. Elston, a former VP of content licensing at Primedia (NYSE: PRM), has been with iCopyright for nearly four years as VP, publisher services. He held earlier executive posts at paid content tech company Qpass and...
Long-Time Director Burkle To Quit Yahoo Board
Yet another Yahoo (NSDQ: YHOO) board member is leaving. The company says that billionaire Ron Burkle who has served on the company board since 2001 won’t stand for re-election so that he can “devote more time to his other business interests.” Burkle’s departure means that a fourth of Yahoo’s 12-member board will...
New Life For Checkout? Google Hires Its First VP Of Commerce
In a move that could signal that Google (NSDQ: GOOG) plans to double down on its Google Checkout online payments system, the company has hired long-time eBay (NSDQ: EBAY) executive Stephanie Tilenius as its first VP of commerce, we have confirmed. Tilenius had spent nine years at eBay, most...
Updated: Former SI Digital Head Jeff Price Joins Sporting News As President & Publisher; Interview
Jeff Price is back in the sports media biz—and this time his responsibility stretches across all platforms. Price, who left as president of SI Digital last April during a series of changes at Time Inc. (NYSE: TWX), joins The Sporting News as president and publisher. He’s on his way to Charlotte now...
Sambrook Leaves BBC To Join PR Firm Edelman As Chief Content Officer
Richard Sambrook, director of global news for the BBC, announced in his blog last December that he would be leaving the broadcaster. Today we found out where he is going. He is moving to Edelman, where he will be the PR firm’s global vice chairman and its first...
Former SI Digital Head Jeff Price Joins Sporting News As President & Publisher
Jeff Price is back in the sports media biz—and this time his responsibility stretches across all platforms. Price, who left as president of SI Digital last April during a series of changes at Time Inc. (NYSE: TWX), joins The Sporting News as president and publisher. He’s on his way to Charlotte now...
Microsoft Reorganizes Its Marketing Team
Microsoft (NSDQ: MSFT)—which is in the midst of several high-profile ad campaigns—is reorganizing its marketing team. The company has created the position of chief marketing creative officer, which is being filled by Gayle Troberman. Another executive, David Webster, has been named chief strategy officer. Troberman (pictured) had previously been in...
Microsoft Names Troberman Chief Creative Officer
Microsoft (NSDQ: MSFT)—which is in the midst of several high-profile ad campaigns—is reorganizing its marketing team. AdAge reports that the company has created the position of chief marketing officer, which is being filled by Gayle Troberman.
Troberman had previously been in charge of creating Microsoft’s ad concepts, as the...
Universal Music Succession Set: Grainge To Be CEO, Morris Stays As Chairman
The move was telegraphed last year and now the timing is set: Lucian Grainge, chairman and CEO of Universal Music Group International, will move from London to New York to become co-CEO with Doug Morris July 1. That’s supposed to last for six months, with Grainge reporting to Vivendi (



