Media

The NYTimes.com’s latest community news site is centered in the East Village, a few miles downtown from its own midtown headquarters. The East Village site will be part of The Local,  the hyperlocal project it started last year. The project will be run by New York University’s journalism faculty and...

For nearly 40 minutes, top executives from The New York Times Co. (NYSE: NYT) took questions from interviewer Staci D. Kramer, co-editor and EVP of ContentNext Media, and participants in paidContent 2010. Arthur Sulzberger, Jr., chairman and publisher; Janet Robinson, president and CEO; and Martin Nisenholtz, SVP-digital operations, knew the interest would...

It’s coming up on two years since Google (NSDQ: GOOG) acquired DoubleClick for $3.1 billion, and the search giant’s latest step in building its display businesses involves the promise of greater simplicity as it aims for smaller publishers. In upgrading its display ad serving system, Google is doing away with the DoubleClick...

A nagging chicken-and-egg problem has held back advanced TV advertising, which promises richly interactive and highly targeted capabilities combined with the massive reach of television.

The Catch-22 is this: Big buyers want to reach a big audience. But the TV industry hasn’t had an incentive to invest in advanced capabilities because the ad dollars aren’t there....

Online lead generator Reply wants to raise $60 million in an IPO, according to an SEC filing. The startup runs an auction-based online marketplace that lets companies buy information about people who have indicated an interest online in buying a certain product; advertisers can target their lead spending based on...

While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009 weekend—including 4.95 million streams served...

For the past several months, analysts have been predicting the local online advertising is likely to remain hot. As new numbers from BIA/Kelsey show, local online media is gaining not so much because it can tap smaller marketers that have tended to be overlooked by major media, it’s because traditional outlets are losing ground in...

The discussion started by ContentNext’s Ernie Sander and FT.com’s Rob Grimshaw at paidContent 2010 continued with a panel of other digital media execs from traditional media companies—along with Google (NSDQ: GOOG) product manager Josh Cohen.

—Flavor of the month: CNN.com’s KC Estenson: “There are new revenue opportunities...

With all the talk of paywalls at paidContent2010 today, the question of what it means for advertisers is pretty crucial. “What’s the matter, are you not interested in our money anymore?” Amanda Richman, MediaVest’s EVP & Managing Director, Digital, told Jim Spanfeller, President & CEO, Spanfeller Group. While in a general sense, a...