As MTV Networks (NYSE: VIA) ad execs begin meeting with marketers and media buyers for this year’s upfront, the Viacom unit is putting some finishing touches on reshaping its digital team. Later this morning, MTVN will announce that Suzanne McDonnell (image, left) will lead the Digital Fusion unit, while Heather Hopkins...
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When you look at the booming popularity of online games - from World Of Warcraft to FarmVille - it’s hard not to say “let’s have a bit of that”.
That’s what CEO David Levin’s B2B publisher United Business Media (LSE: UBM) (UBM) is saying - it’s buying Game...
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Considering that unemployment is still up double digits and the unemployment classifieds ad revenue continues to plummet, it’s not all that ironic to learn that even recruitment site Monster Worldwide is laying off 200 staffers. The cuts represent about 3.5 of Monster’s global workforce, which is now roughly 5,600. The layoffs,...
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The NYTimes.com’s latest community news site is centered in the East Village, a few miles downtown from its own midtown headquarters. The East Village site will be part of The Local, the hyperlocal project it started last year. The project will be run by New York University’s journalism faculty...
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For nearly 40 minutes, top executives from The New York Times Co. (NYSE: NYT) took questions from interviewer Staci D. Kramer, co-editor and EVP of ContentNext Media, and participants in paidContent 2010. Arthur Sulzberger, Jr., chairman and publisher; Janet Robinson, president and CEO; and Martin Nisenholtz, SVP-digital operations, knew the interest...
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It’s coming up on two years since Google (NSDQ: GOOG) acquired DoubleClick for $3.1 billion, and the search giant’s latest step in building its display businesses involves the promise of greater simplicity as it aims for smaller publishers. In upgrading its display ad serving system, Google is doing away with the...
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A nagging chicken-and-egg problem has held back advanced TV advertising, which promises richly interactive and highly targeted capabilities combined with the massive reach of television.
The Catch-22 is this: Big buyers want to reach a big audience. But the TV industry hasn’t had an incentive to invest in advanced capabilities because the ad dollars aren’t...
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Online lead generator Reply wants to raise $60 million in an IPO, according to an SEC filing. The startup runs an auction-based online marketplace that lets companies buy information about people who have indicated an interest online in buying a certain product; advertisers can target their lead spending based...
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While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009 weekend—including 4.95 million streams...
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For the past several months, analysts have been predicting the local online advertising is likely to remain hot. As new numbers from BIA/Kelsey show, local online media is gaining not so much because it can tap smaller marketers that have tended to be overlooked by major media, it’s because traditional outlets are losing ground...
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