It’s no secret that Disney? (NYSE: DIS) would like to get another crack at the Olympics and plans to bid for rights to the 2014 and 2016 games.The last time ABC had rights to the Olympics was 1988—before e-mail was ubiquitous, broadband was even a possibility and ESPN was a sports powerhouse....
Major Pubs Get A Pass On Apple’s Ban On Racy Apps
Apple’s ban on some sexually-suggestive content in the iTunes App Store was due to an increasing number of complaints from women’s and parent groups, a top exec tells the NYT. But the policy is selective, as not all apps featuring scantily-clad women have been bannished. For example, Sports Illustrated’s free Swimsuit...
MTV Digital Reorg: McDonnell To Head Fusion; Tribes’ Hopkins Gets Expanded Marketing Role
As MTV Networks (NYSE: VIA) ad execs begin meeting with marketers and media buyers for this year’s upfront, the Viacom unit is putting some finishing touches on reshaping its digital team. Later this morning, MTVN will announce that Suzanne McDonnell (image, left) will lead the Digital Fusion unit, while Heather Hopkins will...
Warner Bros Takes Control Of Batman Game Maker Rocksteady
Already an investor in TT Games, Snowblind Studios and Midway Games assets, Warner Bros. (NYSE: TWX) Home Entertainment is buying further in to the video games market by acquiring a majority of London-based Rocksteady Studios, the developer that made the Batman: Arkham Asylum game starring WB’s superhero.
Group president
UBM Buying In To Game Ads With Small GAO Acquisition
When you look at the booming popularity of online games - from World Of Warcraft to FarmVille - it’s hard not to say “let’s have a bit of that”.
That’s what CEO David Levin’s B2B publisher United Business Media (LSE: UBM) (UBM) is saying - it’s buying Game Advertising...
Updated: Walmart Buys Digital Home Video Service Vudu
Walmart is about to make a semi-major move into digital home: the company confirmed after the market closed Monday that it is buying online/embedded movie service Vudu. The retailer describes Vudu as a “leading provider of digital technologies and services that enable the delivery of entertainment content directly to broadband high-definition TVs and Blu-ray players”...
Video: NBA’s Bryan Perez: 28 Percent Of Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Rev
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009 weekend—including 4.95 million streams served...
Ok No Go: YouTube’s Embedding Restriction Is Bad For New Bands
About three years ago, power pop band Ok Go were catapulted to fame after its independently-produced music video for the song “Here It Goes Again” caught fire on YouTube. Fans began embedding the video, which featured the band dancing on treadmills. The band’s success appeared to point the way for a new...
@pc2010: What’s Different About Today’s Media Joint Ventures?
Pali Capital’s Rich Greenfield opened the paidContent 2010 conference at the TimesCenter with a note of skepticism about the recent spate of media joint ventures, such as Hulu or the recently-launched YouTube music video channel Vevo. Moderator Quincy Smith, ex-CBS Interactive (NYSE: CBS) exec now partner, Code Advisers, put...
Both NBCOlympics.com And Yahoo Claim Gold In Olympics Traffic
It apparently can’t be an Olympics without dueling claims from both Yahoo (NSDQ: YHOO) and NBC on whose Olympics website is tops. The headline of Yahoo’s release today: “Yahoo Sports Dominates Winter Olympics Traffic.” And here’s NBC’s: “NBCOlympics.com On MSN Leads All Competitors Through First Weekend Of Vancouver Games” (The official name...
Playboy’s Digital Revs Drop As Loss Narrows
Playboy (NYSE: PLA) Enterprises’ hopes for a planned sale were dashed during Q4, as its revenue troubles continued as well. As the company’s loss narrowed to $27.8 million from last year’s $146.8 million, combined print and digital revenues fell 14 percent. On its own, digital slid 10.7 percent in Q4.
In...
Playboy Hopes Mag Will Break Even By 2011
Playboy (NYSE: PLA) President Alex Vaickus opened up the company’s Q4 earnings call with a big “thank you” to pop singer John Mayer, whose controversial interview in the March 2010 issue has been covered by 1,500 media outlets. But as he and CEO Scott Flanders made...
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