Ads | Media

7 Ways Salespeople Can Better Understand the Editorial Side of News

by MediaShift on Dec 20, 2011 • No Comments

There was quite a reaction to my previous column, suggesting editors learn more about, and cooperate with, the business sides of their organizations.This time, I'd like to talk to people on the business side about how they can cooperate ...

MediaShift - NPR / Publishers

Daily Must Reads, Dec. 16, 2011

by MediaShift on Dec 16, 2011 • No Comments

The best stories across the web on media and technology, curated by Nathan Gibbs

1. SAY Media acquires tech blog ReadWriteWeb (Tech Crunch)

2. Video ads with special effects are more successful (paidContent)

3. Viewers increasingly watch streaming video on game consoles (Los Angeles Times)

4. Zynga IPO could challenge Google's high score (paidContent)

MediaShift - NPR / Publishers

Daily Must Reads, Nov. 10, 2011

by MediaShift on Nov 10, 2011 • No Comments

The best stories across the web on media and technology

1. The Blessings of Networks: Emily Bell takes on Dean Starkman's "news gurus" argument (Columbia Journalism Review)

2. Amazon's $79 Kindle costs $84 to make (Mainstreet)

3. A look at the successes and challenges of the New York Times' local partnerships (NetNewsCheck)

4. Policing social...

MediaShift - NPR / Publishers

6 Tips to Support Digital News Through Advertising

by MediaShift on Nov 7, 2011 • No Comments

This is the first in a series of columns on new business models for news and other media. You'll be able to find other stories in the series by clicking on the Business Models tag.One of the toughest ways to support a...

MediaMemo / Publishers

Twitter Ramps Up Its Ad Plan Again, With Ads You Haven’t Asked To See

by Peter Kafka on Aug 31, 2011 • No Comments

Coming to some of you, in about a month: Ads in your Tweetstream, from Twitter accounts you don't follow.

MediaMemo / Publishers

Apple’s Most Popular Ad on the Web Isn’t "1984”

by Peter Kafka on Aug 26, 2011 • No Comments

Apple's most famous ad isn't the one that generates the most views. Go figure.

MediaMemo / Publishers

Web Ad Pioneer Dave Morgan Adapts Simulmedia To TV’s Reality

by Peter Kafka on May 17, 2011 • No Comments

The guy behind Tacoda and Real Media figured the TV industry was staffed by Luddites, and ready for disruption. Turns out he's the one changing plans.

MediaMemo / Publishers

Inside Twitter’s Sales Machine: A Secret Guide for Advertisers (Video)

by Peter Kafka on Feb 16, 2011 • No Comments

Twitter's how-to guide tells buyers how to use its new ad platform. And it tells the rest of us how Twitter's first real effort to make money is working. (Hint: It's early days....)

MediaMemo / Publishers

Hulu Plus Gets an Art House Upgrade With Criterion Collection

by Peter Kafka on Feb 15, 2011 • No Comments

Jean-Luc Godard, François Truffaut, Ingmar Bergman and other directors you can't see in Imax join the video service's catalog.

MediaMemo / Publishers

Twitter Tells Advertisers to Dig Deeper: "Promoted Trends" Get a Price Hike

by Peter Kafka on Feb 11, 2011 • No Comments

Twitter's popular ad units could see prices go up by 25 percent or more in the next few months. Also: Here's how "Promoted Accounts" really work, and how much a new follower will cost you.

MediaMemo / Publishers