As graffiti becomes a marketing tool, copyright law has struggled to catch up. A lawsuit could decide when an artist is entitled to compensation.
Mr. Sorrell and his new firm, S4 Capital, beat out the advertising giant, his former company, for the purchase of MediaMonks.
Mr. Sorrell, who reigned at the advertising conglomerate for more than three decades before being pushed out, has created a new company and is bidding against WPP for a Dutch marketing firm.
The annual Cannes Lions advertising festival was an occasion for revelry, but marketers were also grappling with what kind of content they may be financing with their online ad dollars.
Apps have become a critical part of companies’ financial strategies, but people are getting savvier about them and less forgiving if they think their performance is subpar.
A 21st century marketing success story.
A few years ago, Cheerios was the subject of racist vitriol online after showing a multiracial family in an ad. Now more companies are showing these relationships as a way of signifying their values.