A new television series will be seen by Vanity Fair readers, cruise line passengers, hotel guests and iPad owners before its network premiere.
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Posts Tagged ‘ Advertising and Marketing ’
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Advertising: Fox Uses Previews to Give ‘Lone Star’ Wide Exposure
Advertising: At 30, Post-it Notes Are the Office Product That Works at Home
Originally intended for office use, Post-it Notes have found their way into the home and into popular culture.
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Advertising: An Insurgent Campaign for a Shaving Gel
The Web site for Edge shave gel, EdgeShaveZone.com, is featuring half a dozen short videos about everyday irritations, for the “Edge Anti-Irritation Zone.”
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Campaign Spotlight: Promoting Literacy the Curious George Way
A public service campaign for the Library of Congress uses the children’s book character to encourage parents to read with their children.
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U.S. Stalls in Its Push to Limit Food Ads Aimed at Children
An effort to forge tougher advertising standards that favor healthful products has hit industry opposition.
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Screenvision to Revamp Preshow Ads at Cinemas
The cinema advertising company is trying to make ads before movies more entertaining by using celebrities and sponsors, and including cellphone interaction.
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Marketing for ‘Tron: Legacy’: The Hardest Sell Yet
By the time the movie arrives in theaters in December, Walt Disney Studios will have spent three and a half years promoting it.
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Cathay Pacific Puts Its Best Faces Forward in New Ad Campaign
The airline has deployed a new weapon in the fight for the hearts, minds and wallets of international air travelers: its employees.
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Condé Nast Hopes to Wean Itself From Ad Revenue
The magazine publisher intends to rely less on advertising revenue and more on other sources like subscriptions and fees for online readers.
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Advertising: Hollywood’s Using Comic-Con as a Marketing Tool
Thursday was opening day of Comic-Con International, the annual convention for fans of comic books and related TV shows and movies.
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