Advertising: Super Bowl Commercials, From Charming to Smarmy
Risk-taking, rule-breaking ideas were as hard to find among the more than 50 Super Bowl commercials as good taste in a GoDaddy ad.
NBC Spends Millions on the Buildup to ‘Smash’
Estimates are that NBC has spent as much as $25 million promoting “Smash,” a new series that the network hopes will be the hit it desperately needs.
Q. and A. With Stuart Elliott
A J. C. Penney “teaser” campaign has a viewer begging for mercy, or earplugs.
Q. and A. With Stuart Elliott
A J. C. Penney “teaser” campaign has a viewer begging for mercy, or earplugs.
Webdenda: Accounts and People of Note in Advertising
AKQA opened an office in Paris and Alisa Alexander joined Wrapports, Chicago, as vice president in the office of the chairman.
Webdenda: Accounts and People of Note in Advertising
AKQA opened an office in Paris and Alisa Alexander joined Wrapports, Chicago, as vice president in the office of the chairman.
Campaign Spotlight: How’d You Like a Nice Financial Punch? — Campaign Spotlight
Men in suits, recoiling as if punched by unseen fists. It’s part of a campaign for Garp, a nonprofit group that encourages professionals to take the organization’s exams to become certified as financial risk managers.
Campaign Spotlight: How’d You Like a Nice Financial Punch? — Campaign Spotlight
Men in suits, recoiling as if punched by unseen fists. It’s part of a campaign for Garp, a nonprofit group that encourages professionals to take the organization’s exams to become certified as financial risk managers.
News From the Advertising Industry
Account assignments, executive appointments and miscellaneous news from advertising agencies.
Media Decoder: Streaming Music at Spin
An overhaul for Spin.com includes plans for a streaming music player, nine new blogs and Web-only content like news and album reviews.
Media Decoder Blog: Ad Watch: Blogging the Commercials
Media Decoder live-blogs the Super Bowl XLVI commercials.
