Companies spend more than $1 billion on TV ads tied to the men’s basketball tournament, but none of them can use the names or likenesses of the athletes.
Ad agencies taking on more issue- or cause-related projects see the work as a kind of affirmation of their principles and beliefs in the Trump era.
GroupM, which oversees billions of digital-advertising dollars, sent its clients a memo warning that ads may run before or after explicit content on Snapchat.
The 50-inch statue, called “Fearless Girl,” was placed near Wall Street on behalf of an investment firm for International Women’s Day and was a hit as a marketing stunt.
On the Oscar broadcast, the message will be working together to overcome challenges. But these days, can even invoking unity be a risk for a brand?