Chipotle is marketing itself as a “purpose-driven lifestyle brand” at a time when brands are trying to enter their customers’ daily lives.
No longer anonymously run, Sleeping Giants continues its mission of alerting companies to where their digital ads end up.
As graffiti becomes a marketing tool, copyright law has struggled to catch up. A lawsuit could decide when an artist is entitled to compensation.
Mr. Sorrell and his new firm, S4 Capital, beat out the advertising giant, his former company, for the purchase of MediaMonks.
Mr. Sorrell, who reigned at the advertising conglomerate for more than three decades before being pushed out, has created a new company and is bidding against WPP for a Dutch marketing firm.
The annual Cannes Lions advertising festival was an occasion for revelry, but marketers were also grappling with what kind of content they may be financing with their online ad dollars.