Advertisers are grappling with social media, increasingly polarized consumer groups and potential ills beyond six, violence and crude language.
The first customer for a high-tech balloon that will be able to hover in the stratosphere for months at a time is KFC, as part of a marketing campaign.
Mr. Trout developed the marketing strategy of positioning with Al Ries and advised, among others, the casino mogul Donald Trump and David Axelrod.
Some brands seem to have recently discovered that not all men are heterosexual, sex-driven bodybuilders, and are using ads with an updated portrayal of masculinity.
Companies are sticking by Sean Hannity as he promotes his conspiracy theory surrounding the murder of a D.N.C. staff member, claiming he is not violating their core values.