Old Spice is pushing the notion “Residue Is Evil,” with bizarre ads to persuade men to use its new Ever Clear deodorant line.
This ad, which began running Aug. 13, marks the debut of a coalition of unlikely bedfellows calling itself Americans for Stable Quality Care. Taking the lead is the Pharmaceutical Research and Manufacturers of America. Other partners are the American Medical Association, Families USA, the Federation of American Hospitals and the Service Employees International Union, which represents health care workers. The coalition is spending $12 million to run the ad in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.